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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Fitronics: a better journey

Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users

Published in Health Club Management 2021 issue 11
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software.

Called Digital, the upgraded member journey software now sits alongside TRP’s industry-leading member feedback software, Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as standard going forward.

Digital allows operators of health and fitness facilities to build automated communication journeys for their members via integrations with their member management systems.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A user-friendly interface with a vastly improved email editor
Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a few clicks.

Improved member management & segmentation
The ability to effectively manage and segment members is key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

An enhanced reporting suite
Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and an early adopter of the new system said: “The core principles of the TRP Digital software and the experience it allows us to provide our members has always been great.

“This upgrade to the system takes it to a new level, making it easier to use and allowing us to deliver better looking messaging with more accuracy. “If you’re not working with Fitronics and its TRP products yet, I’d highly recommend having a look to see how they could help you, as they help us.”

• To learn more about Digital and how it could support the success of your business, go to www.trpcem.com/digital and request a demonstration today.

"This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy," –  Stuart McCarroll, University of Oxford

THE CHALLENGE OF CHANGE

Over the coming months, Fitronics will be running a series of behaviour change webinars with its experts focusing on the challenge of change for the industry in 2022 and how the performance of teams can have an impact on the health and fitness of your customers.

Webinar 1: The Challenge of Change

Date: 14 December 2021
Time: 11.00 - 11.45am
Register: www.hcmmag.com/fitronics

/ photo: azir/ shutterstock
https://www.leisureopportunities.co.uk/images/2021/390271_938909.jpg
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
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features

Sponsored: Fitronics: a better journey

Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users

Published in Health Club Management 2021 issue 11
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software.

Called Digital, the upgraded member journey software now sits alongside TRP’s industry-leading member feedback software, Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as standard going forward.

Digital allows operators of health and fitness facilities to build automated communication journeys for their members via integrations with their member management systems.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A user-friendly interface with a vastly improved email editor
Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a few clicks.

Improved member management & segmentation
The ability to effectively manage and segment members is key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

An enhanced reporting suite
Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and an early adopter of the new system said: “The core principles of the TRP Digital software and the experience it allows us to provide our members has always been great.

“This upgrade to the system takes it to a new level, making it easier to use and allowing us to deliver better looking messaging with more accuracy. “If you’re not working with Fitronics and its TRP products yet, I’d highly recommend having a look to see how they could help you, as they help us.”

• To learn more about Digital and how it could support the success of your business, go to www.trpcem.com/digital and request a demonstration today.

"This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy," –  Stuart McCarroll, University of Oxford

THE CHALLENGE OF CHANGE

Over the coming months, Fitronics will be running a series of behaviour change webinars with its experts focusing on the challenge of change for the industry in 2022 and how the performance of teams can have an impact on the health and fitness of your customers.

Webinar 1: The Challenge of Change

Date: 14 December 2021
Time: 11.00 - 11.45am
Register: www.hcmmag.com/fitronics

/ photo: azir/ shutterstock
https://www.leisureopportunities.co.uk/images/2021/390271_938909.jpg
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
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Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
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At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
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The Workforce State of Mind Survey, now in its second year, has begun to gather ...
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Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
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Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
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Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
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Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Salt therapy products
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Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Bilborough, Nottingham
Bilborough College
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Welwyn Garden City
Welwyn Hatfield Borough Council
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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