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Health Club Management

Health Club Management

features

Fitness industry insights: Fitness sector predictions

What’s in store for the fitness and physical activity sector in 2019? We ask our panel of experts

Published in Health Club Handbook 2019 issue 1
Rob Smyth, Founder/CEO, UN1T
Rob Smyth

People will always motivate people! What really motivates customers joining in gym classes is the other members taking part.

The fitness industry is booming and gym memberships are now considered a necessity when relocating to a new city. People find a place to live, secure a job and bag a gym membership! This is very powerful. We call it "The UN1T DNA".

Primarily, gyms offer people a community to help motivate and encourage them to get the best out of themselves in health and fitness classes, but they also offer them a community for support outside of the gym. Joining a gym is a great way to meet like-minded friends or even partners!

Although it’s already in motion, more people will start to join smaller boutique gyms not only to get fit but to make companions and build relationships. Living in a big city can be mentally challenging and it can be hard to find good friendships, so gyms can offer a strong community service.

"People will start to join smaller boutique gyms to make companions"

We believe a person works harder as a member of a UN1T than when working alone. This is called the UN1T effect! "We Train As One" is printed all over our studio walls. All our classes are team based and we encourage members to communicate with one another to complete the day’s programme. This will grow in coming years.

People also need to be made accountable in a class or they’ll coast along and not get the results they want. If a "not so fit" member pairs up with a much fitter person, they often exert extra effort, especially at conjunctive tasks. Although this may put the "not so fit" members under pressure, we believe that if you’re not challenged, you’ll not change. The feeling of working for your partner and out of your comfort zone is amazing and creates a bond between our members, inside and outside of the gym.

People work harder as a member of a UN1T than when working alone Photo: JonPaynePhoto
Greg Slade, Head of Commercial, The Training Room
Greg Slade

The way PTs and their clients work together has changed. There is a strong shift towards overall wellness and clients working with PTs on a long-term basis rather than just a six-week programme here and there.

Our research shows that our graduate PTs are working longer hours and spending more time counselling clients – 78 per cent reported that they spend up to five hours a week responding to clients’ messages and giving them help and advice outside of their paid for one-to-one sessions.

However, the savvy PTs will use this as an opportunity to build strong connections with their clients, which leads to positive long-term relationships.

In the future, I think we’ll see more and more PTs working on building their brand, which would enable them to specialise in certain areas if they wanted to do so.

Social media and the rise of digital platforms such as WhatsApp will certainly help them realise this and facilitate them in growing their client following.

"We’ll see more PTs building their brand and using digital to connect with clients"

Another major trend will be the increase in digital PT training courses and PTs making more use of digital to connect with their clients and run their businesses.

The Training Room’s new platform will be a major force in this, as it delivers a cutting-edge learning environment complete with all the facilities for social interaction that millennials and Gen Z have come to expect.

The future is up for grabs and it will be the creatively, socially and emotionally aware and digital-savvy trainers who will capitalise the most.

Graduate PTs are spending more time counselling their clients Photo: SHUTTERSTOCK/ Mladen Zivkovic
Tony de Leede, Wellness Entrepeneur
Tony de Leede

As the world of fitness, health and wellness is rapidly growing and evolving, there’s one significant segment of the population that’s still being substantially ignored – we’re talking about people who are aged 70 and older.

I think we all recognise that not only is this one of the fastest growing demographics in the world, but they also have a disproportionately large amount of money to hopefully enhance their health and wellbeing in what for many of them is the last 10 to 20 years of their lives.

Whereas young people are interested in fitness and looking good, the older generation simply wants to keep moving and feel good. The ideal scenario for these people is to ‘die young late in life’.

"The commercial world is finally waking up to this important demographic"

As aged care/retirement communities around the world are focusing more on the health and wellbeing of these people, we’re seeing various businesses now focusing more on this demographic.

One example being Silver Sneakers in the US, who have spent the last two decades catering to this market. More recently, Move 123 is the first in the world to develop virtual/video content specifically aimed at the 70+ market. This virtual/video content comes in small bites – 5, 10 and 20 minutes – which is ideal for this demographic.

There are many other evolving products, like meditation pods and breathing chairs, which are also entering the marketplace. The commercial world is finally waking up to this important demographic.

Move 123 is the first in the world to develop virtual content aimed at the 70+ market

Sebastian Lagree, Founder/CEO, Lagree Fitness
Sebastian Lagree

In 2019, we’re going to see a rise in shorter workouts. The number one reason why people don’t work out is a perceived lack of time, so shorter workouts will make it possible to be in-and-out when they’re on-the-go.

If six out of seven Americans don’t exercise, shorter workouts will provide the opportunity for more people to find their way to a local fitness studio.

The trend for at-home workouts is sequences that offer a full-body workout under half-an-hour. We are going to see that trend infiltrate the commercial application as well.

"The more your mind is engaged, the more you’ll want to exercise"

It also used to be the case that we’d have one gym membership. We’d try to squeeze in an hour after work to move around some dumbbells or press a few buttons on a treadmill. Those days are over. Today, we box, we spin, we lift, we Lagree. We don’t want memberships to different gyms that look like training facilities for ninjas or Bond villains. We want our fitness à la carte.

Shorter workouts and fitness à la carte lead to increased mental engagement. Mixing and matching favourite workouts keeps your body guessing and your mind engaged. The more your mind is engaged, the more you’ll want to exercise.

We want to work out how, when and where we want. Shorter workouts, boutique studios and pay-as-you-go classes make this possible.

Shorter workouts make it possible to be in-and-out when you’re on-the-go
http://www.leisureopportunities.com/images/imagesX/HCH2019_1prediction.jpg
Our panel of experts tell us what’s in store for 2019 in the fitness sector
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
Features
Body scanning
Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences
Features
feature
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
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Supplier showcase
Pulse Fitness has collaborated with luxury health club operator Third Space to supply state-the-art strength equipment to its new site in London
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Supplier showcase
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
Features
Policy
CIMSPA and UK Coaching are combining REPs and the CIMSPA Exercise and Fitness Directory. Tara Dillon, CEO of CIMSPA and Mark Gannon, CEO of UK Coaching, explain what it means for exercise professionals and employers
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Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
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Ask the experts
Is the health and fitness industry more geared up to meet the needs of extroverts and overlooking more introverted customers? Kath Hudson investigates
Features
Latest News
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety ...
Latest News
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently ...
Latest News
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers ...
Latest News
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge ...
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The US government has passed a motion that will see gig workers, independent contractors and ...
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The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according ...
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Joe Wicks, the personal trainer who has become a global star thanks to his daily ...
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Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with a RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Stages Cycling: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness software
Go Do.Fitness: Fitness software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Technogym: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

features

Fitness industry insights: Fitness sector predictions

What’s in store for the fitness and physical activity sector in 2019? We ask our panel of experts

Published in Health Club Handbook 2019 issue 1
Rob Smyth, Founder/CEO, UN1T
Rob Smyth

People will always motivate people! What really motivates customers joining in gym classes is the other members taking part.

The fitness industry is booming and gym memberships are now considered a necessity when relocating to a new city. People find a place to live, secure a job and bag a gym membership! This is very powerful. We call it "The UN1T DNA".

Primarily, gyms offer people a community to help motivate and encourage them to get the best out of themselves in health and fitness classes, but they also offer them a community for support outside of the gym. Joining a gym is a great way to meet like-minded friends or even partners!

Although it’s already in motion, more people will start to join smaller boutique gyms not only to get fit but to make companions and build relationships. Living in a big city can be mentally challenging and it can be hard to find good friendships, so gyms can offer a strong community service.

"People will start to join smaller boutique gyms to make companions"

We believe a person works harder as a member of a UN1T than when working alone. This is called the UN1T effect! "We Train As One" is printed all over our studio walls. All our classes are team based and we encourage members to communicate with one another to complete the day’s programme. This will grow in coming years.

People also need to be made accountable in a class or they’ll coast along and not get the results they want. If a "not so fit" member pairs up with a much fitter person, they often exert extra effort, especially at conjunctive tasks. Although this may put the "not so fit" members under pressure, we believe that if you’re not challenged, you’ll not change. The feeling of working for your partner and out of your comfort zone is amazing and creates a bond between our members, inside and outside of the gym.

People work harder as a member of a UN1T than when working alone Photo: JonPaynePhoto
Greg Slade, Head of Commercial, The Training Room
Greg Slade

The way PTs and their clients work together has changed. There is a strong shift towards overall wellness and clients working with PTs on a long-term basis rather than just a six-week programme here and there.

Our research shows that our graduate PTs are working longer hours and spending more time counselling clients – 78 per cent reported that they spend up to five hours a week responding to clients’ messages and giving them help and advice outside of their paid for one-to-one sessions.

However, the savvy PTs will use this as an opportunity to build strong connections with their clients, which leads to positive long-term relationships.

In the future, I think we’ll see more and more PTs working on building their brand, which would enable them to specialise in certain areas if they wanted to do so.

Social media and the rise of digital platforms such as WhatsApp will certainly help them realise this and facilitate them in growing their client following.

"We’ll see more PTs building their brand and using digital to connect with clients"

Another major trend will be the increase in digital PT training courses and PTs making more use of digital to connect with their clients and run their businesses.

The Training Room’s new platform will be a major force in this, as it delivers a cutting-edge learning environment complete with all the facilities for social interaction that millennials and Gen Z have come to expect.

The future is up for grabs and it will be the creatively, socially and emotionally aware and digital-savvy trainers who will capitalise the most.

Graduate PTs are spending more time counselling their clients Photo: SHUTTERSTOCK/ Mladen Zivkovic
Tony de Leede, Wellness Entrepeneur
Tony de Leede

As the world of fitness, health and wellness is rapidly growing and evolving, there’s one significant segment of the population that’s still being substantially ignored – we’re talking about people who are aged 70 and older.

I think we all recognise that not only is this one of the fastest growing demographics in the world, but they also have a disproportionately large amount of money to hopefully enhance their health and wellbeing in what for many of them is the last 10 to 20 years of their lives.

Whereas young people are interested in fitness and looking good, the older generation simply wants to keep moving and feel good. The ideal scenario for these people is to ‘die young late in life’.

"The commercial world is finally waking up to this important demographic"

As aged care/retirement communities around the world are focusing more on the health and wellbeing of these people, we’re seeing various businesses now focusing more on this demographic.

One example being Silver Sneakers in the US, who have spent the last two decades catering to this market. More recently, Move 123 is the first in the world to develop virtual/video content specifically aimed at the 70+ market. This virtual/video content comes in small bites – 5, 10 and 20 minutes – which is ideal for this demographic.

There are many other evolving products, like meditation pods and breathing chairs, which are also entering the marketplace. The commercial world is finally waking up to this important demographic.

Move 123 is the first in the world to develop virtual content aimed at the 70+ market

Sebastian Lagree, Founder/CEO, Lagree Fitness
Sebastian Lagree

In 2019, we’re going to see a rise in shorter workouts. The number one reason why people don’t work out is a perceived lack of time, so shorter workouts will make it possible to be in-and-out when they’re on-the-go.

If six out of seven Americans don’t exercise, shorter workouts will provide the opportunity for more people to find their way to a local fitness studio.

The trend for at-home workouts is sequences that offer a full-body workout under half-an-hour. We are going to see that trend infiltrate the commercial application as well.

"The more your mind is engaged, the more you’ll want to exercise"

It also used to be the case that we’d have one gym membership. We’d try to squeeze in an hour after work to move around some dumbbells or press a few buttons on a treadmill. Those days are over. Today, we box, we spin, we lift, we Lagree. We don’t want memberships to different gyms that look like training facilities for ninjas or Bond villains. We want our fitness à la carte.

Shorter workouts and fitness à la carte lead to increased mental engagement. Mixing and matching favourite workouts keeps your body guessing and your mind engaged. The more your mind is engaged, the more you’ll want to exercise.

We want to work out how, when and where we want. Shorter workouts, boutique studios and pay-as-you-go classes make this possible.

Shorter workouts make it possible to be in-and-out when you’re on-the-go
http://www.leisureopportunities.com/images/imagesX/HCH2019_1prediction.jpg
Our panel of experts tell us what’s in store for 2019 in the fitness sector
Latest News
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety ...
Latest News
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently ...
Latest News
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers ...
Latest News
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge ...
Latest News
The US government has passed a motion that will see gig workers, independent contractors and ...
Latest News
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according ...
Latest News
Joe Wicks, the personal trainer who has become a global star thanks to his daily ...
Latest News
Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers ...
Latest News
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for ...
Latest News
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's ...
Latest News
Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with a RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Stages Cycling: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness software
Go Do.Fitness: Fitness software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Technogym: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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