Core/Stairmaster
Core/Stairmaster
Core/Stairmaster
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

Member payments: Maximising revenue

It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs

Published in Health Club Management 2019 issue 7
 / IMAGE COURTESY OF F45
/ IMAGE COURTESY OF F45

ASHBOURNE MEMBERSHIP MANAGEMENT

What’s new?
A big advantage of being a centralised provider of payment collections, club software and access control, is that we’re able to call on information from every corner of the industry. For example, our new Business Intelligence Dashboard gives operators an at-a-glance view of a range of data insights, as well as various reports and invoices. Management then acts on these insights by reaching out to members with emails, texts and app push notification campaigns. All this through an online portal which can be accessed anywhere.

How does your pricing work?
For a small fee per direct debit or card transaction, Ashbourne effectively acts as the ‘back office’ of the gyms and clubs we work with. Our in-house support team handles member queries while chasing any late payers or defaulting members. This allows our partners to focus on running their clubs and creating value for members.

Alongside our payment collection services, all Ashbourne packages include our fully integrated suite of club software, including things like class booking technology and a prospect management system which can enable staff to managing the membership sales pipeline during the sales and induction process.

What else can you tell us?
We’re constantly working with our partner clubs to fine-tune the services we provide and develop new software features. In a market that is constantly evolving at speed, we have no intention of standing still!

HARLANDS GROUP

What’s new?
The service provided by Harlands Group continues to go from strength to strength and we now manage the payments for around 30 per cent of the membership payments in the UK health and fitness industry.

Our service uses technology to drastically reduce membership administration, allowing clients to focus on service delivery and sales, while at the same time reducing defaulters and increasing income. Seen as a ‘no-brainer’ in the low-cost industry for some time, our new clients include the likes of Marriott Hotels, Places for People, Active Nation, Freedom Leisure, Total Swimming and Beth Tweddle Gymnastics.

How does pricing work?
Our pricing model allows leisure operators large and small to benefit from our service as we charge per successful membership transaction. Larger clients benefit from a bespoke service where we can brand the service to their requirements. Smaller clients such as single sites and boutique studio operators get all the same technology but branded by Harlands.

Costs are nearly always significantly outweighed by the extra income we generate for clients as we change the behavior of defaulters and make it easier for members to pay – we call this ‘The Harlands Effect’.

What else can you tell us?
Harlands Group is now branching out into Euro-zone countries. This year we started to deliver our full service with local language capability in Spain and the Netherlands, and this will shortly be followed by Italy and Germany.

LEGEND CLUB MANAGEMENT SYSTEMS

What’s new?
We offer a unique proposition for customers by using a single database solution to provide our payment services. This is a key factor in boosting performance in cash collection, customer
service scores, increased member acquisition and retention.

Clients love their financial performance metrics and interactive dashboards too – which sweep in attendance, bookings, secondary spend and longevity for unparalleled business insights.

A new feature is our in-built algorithms to measure risk of default, which triggers a preemptive communication to improve collection rates.

How does pricing work?
We charge a low rate per direct debit. We avoid charging default fees to members unless clients insist, in which case this is a client revenue line. Default fees are a concern as evidence shows this damages overall member satisfaction and hurts long term.

For clients switching payment provider, we de-risk the process by providing guarantees and managing the transition. We delay service charging until we have demonstrated improved collection rates. We offer a very flexible service, so managing a transition, extracting records from planned collections, altering membership packages or record removal from credit control are all complimentary services.

What else can you tell us?
Operators are well aware that getting the direct debit function right in-house is difficult. Yet it is such a key deliverable that affects customer service so acutely and has a big impact on cash flows and revenues. Speak to a specialist provider today to see how they can help.

DFC
What’s new?
We are continuously working to enhance the customer journey at the front end and drive innovation of omni-channel payment capabilities. Our joining process takes as little as three minutes end-to-end and we recently managed to cut-down the sign-up process time by almost 75 per cent for one client.

We also provide a stable customer service solution both to clients and members. Our customer service team takes thousands of calls a day, ensuring answer rates and grade of service levels are consistently high.

How does pricing work?
At DFC, we pride ourselves on a transparent service with no hidden extras. Our pricing model is extremely competitive – we take a flat fee per transaction. This means that no matter what the transaction cost, our pricing will remain stable and our clients never have to concern themselves with inflated rates.

What else can you tell us?
We have onboarded several public and private sector clients recently, as the revenue management value proposition becomes increasingly more understood and important – particularly from a holistic perspective, where the focus is on member acquisition and re-engagement.

GOCARDLESS
What’s new?
We’re delighted to welcome easyGym and Jetts Fitness as GoCardless customers, as well as HITIO, Be Military Fit, King’s College and 1610 Leisure. We’re working closely with these businesses to boost payment success rates, improve member experience and simplify direct debit collection. In other news, GoCardless’ global network now covers 70 per cent of the world’s recurring payment volume, including the US, as we go live with ACH debit in July. We’re also busy developing tools to help customers reduce payment failures further – for example, by automatically rescheduling failed payments. More news on this later in 2019!

How does pricing work?
Business can choose between three different plans: Standard, Plus and Pro. We’re transparent with our fees: find out more at gocardless.com/pricing.

What else can you tell us?
We’re on a mission to take the pain out of payments for businesses with recurring revenue. This guide covers some of the typical problems and questions our customers come to us with – and how we can help: www.gocardless.com/guides/posts/questions-about-your-direct-debit-solution/

Services that reduce admin and make cash
collection easier can boost a club’s profi ts
Services that reduce admin and make cash collection easier can boost a club’s profi ts
Making the customer journey eff ortless and
intuitive results in more reliable payments
Making the customer journey eff ortless and intuitive results in more reliable payments
http://www.leisureopportunities.com/images/imagesX/918781_480375.jpg
It's essential for clubs that the payment process is as easy as possible. We caught up with some of the leading member payment services to find out how they're helping clubs...
payment software, Ashbourne Membership Management, Harlands Group, Legend Club Management Systems, DFC, GOCARDLESS,
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features

Member payments: Maximising revenue

It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs

Published in Health Club Management 2019 issue 7
 / IMAGE COURTESY OF F45
/ IMAGE COURTESY OF F45

ASHBOURNE MEMBERSHIP MANAGEMENT

What’s new?
A big advantage of being a centralised provider of payment collections, club software and access control, is that we’re able to call on information from every corner of the industry. For example, our new Business Intelligence Dashboard gives operators an at-a-glance view of a range of data insights, as well as various reports and invoices. Management then acts on these insights by reaching out to members with emails, texts and app push notification campaigns. All this through an online portal which can be accessed anywhere.

How does your pricing work?
For a small fee per direct debit or card transaction, Ashbourne effectively acts as the ‘back office’ of the gyms and clubs we work with. Our in-house support team handles member queries while chasing any late payers or defaulting members. This allows our partners to focus on running their clubs and creating value for members.

Alongside our payment collection services, all Ashbourne packages include our fully integrated suite of club software, including things like class booking technology and a prospect management system which can enable staff to managing the membership sales pipeline during the sales and induction process.

What else can you tell us?
We’re constantly working with our partner clubs to fine-tune the services we provide and develop new software features. In a market that is constantly evolving at speed, we have no intention of standing still!

HARLANDS GROUP

What’s new?
The service provided by Harlands Group continues to go from strength to strength and we now manage the payments for around 30 per cent of the membership payments in the UK health and fitness industry.

Our service uses technology to drastically reduce membership administration, allowing clients to focus on service delivery and sales, while at the same time reducing defaulters and increasing income. Seen as a ‘no-brainer’ in the low-cost industry for some time, our new clients include the likes of Marriott Hotels, Places for People, Active Nation, Freedom Leisure, Total Swimming and Beth Tweddle Gymnastics.

How does pricing work?
Our pricing model allows leisure operators large and small to benefit from our service as we charge per successful membership transaction. Larger clients benefit from a bespoke service where we can brand the service to their requirements. Smaller clients such as single sites and boutique studio operators get all the same technology but branded by Harlands.

Costs are nearly always significantly outweighed by the extra income we generate for clients as we change the behavior of defaulters and make it easier for members to pay – we call this ‘The Harlands Effect’.

What else can you tell us?
Harlands Group is now branching out into Euro-zone countries. This year we started to deliver our full service with local language capability in Spain and the Netherlands, and this will shortly be followed by Italy and Germany.

LEGEND CLUB MANAGEMENT SYSTEMS

What’s new?
We offer a unique proposition for customers by using a single database solution to provide our payment services. This is a key factor in boosting performance in cash collection, customer
service scores, increased member acquisition and retention.

Clients love their financial performance metrics and interactive dashboards too – which sweep in attendance, bookings, secondary spend and longevity for unparalleled business insights.

A new feature is our in-built algorithms to measure risk of default, which triggers a preemptive communication to improve collection rates.

How does pricing work?
We charge a low rate per direct debit. We avoid charging default fees to members unless clients insist, in which case this is a client revenue line. Default fees are a concern as evidence shows this damages overall member satisfaction and hurts long term.

For clients switching payment provider, we de-risk the process by providing guarantees and managing the transition. We delay service charging until we have demonstrated improved collection rates. We offer a very flexible service, so managing a transition, extracting records from planned collections, altering membership packages or record removal from credit control are all complimentary services.

What else can you tell us?
Operators are well aware that getting the direct debit function right in-house is difficult. Yet it is such a key deliverable that affects customer service so acutely and has a big impact on cash flows and revenues. Speak to a specialist provider today to see how they can help.

DFC
What’s new?
We are continuously working to enhance the customer journey at the front end and drive innovation of omni-channel payment capabilities. Our joining process takes as little as three minutes end-to-end and we recently managed to cut-down the sign-up process time by almost 75 per cent for one client.

We also provide a stable customer service solution both to clients and members. Our customer service team takes thousands of calls a day, ensuring answer rates and grade of service levels are consistently high.

How does pricing work?
At DFC, we pride ourselves on a transparent service with no hidden extras. Our pricing model is extremely competitive – we take a flat fee per transaction. This means that no matter what the transaction cost, our pricing will remain stable and our clients never have to concern themselves with inflated rates.

What else can you tell us?
We have onboarded several public and private sector clients recently, as the revenue management value proposition becomes increasingly more understood and important – particularly from a holistic perspective, where the focus is on member acquisition and re-engagement.

GOCARDLESS
What’s new?
We’re delighted to welcome easyGym and Jetts Fitness as GoCardless customers, as well as HITIO, Be Military Fit, King’s College and 1610 Leisure. We’re working closely with these businesses to boost payment success rates, improve member experience and simplify direct debit collection. In other news, GoCardless’ global network now covers 70 per cent of the world’s recurring payment volume, including the US, as we go live with ACH debit in July. We’re also busy developing tools to help customers reduce payment failures further – for example, by automatically rescheduling failed payments. More news on this later in 2019!

How does pricing work?
Business can choose between three different plans: Standard, Plus and Pro. We’re transparent with our fees: find out more at gocardless.com/pricing.

What else can you tell us?
We’re on a mission to take the pain out of payments for businesses with recurring revenue. This guide covers some of the typical problems and questions our customers come to us with – and how we can help: www.gocardless.com/guides/posts/questions-about-your-direct-debit-solution/

Services that reduce admin and make cash
collection easier can boost a club’s profi ts
Services that reduce admin and make cash collection easier can boost a club’s profi ts
Making the customer journey eff ortless and
intuitive results in more reliable payments
Making the customer journey eff ortless and intuitive results in more reliable payments
http://www.leisureopportunities.com/images/imagesX/918781_480375.jpg
It's essential for clubs that the payment process is as easy as possible. We caught up with some of the leading member payment services to find out how they're helping clubs...
payment software, Ashbourne Membership Management, Harlands Group, Legend Club Management Systems, DFC, GOCARDLESS,
Latest News
Beachbody – the global fitness brand behind Insanity and P90X – has announced that it ...
Latest News
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform ...
Latest News
Sport England has published an update on its digital strategy, in which the grassroots organisation ...
Latest News
A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in ...
Latest News
Peloton co-founder and CEO John Foley has admitted that he is baffled as to why ...
Latest News
Seattle-based studio Best Practice Architecture has created a new gym with innovative design touches and ...
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Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market. ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone is adding the
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
Featured supplier news
Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
FunXtion International BV: Fitness equipment
Member access schemes
Move GB: Member access schemes
Exercise equipment
Eleiko Sport AB: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Professional services
Deloitte UK: Professional services
Locking solutions
Ojmar: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Management software
GymSales: Management software
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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