GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Active IQ
Active IQ
Active IQ
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Life Fitness: Full of life

Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry

Published in Health Club Management 2021 issue 4
Craig Cocking has been with Life Fitness for over 13 years
Craig Cocking has been with Life Fitness for over 13 years
Our product development team continued to work on innovations throughout 2020 and as a result we were able to launch two major product lines last year

The past 12 months have been tough for the industry. How did Life Fitness respond to the challenge?
Like all businesses we had to adapt – and do so fast – to ensure we could continue to help and support our customers. Our teams were quickly mobilised to work remotely and we focused on maintaining our company culture, maximising opportunities to engage with one another and do all we could to keep morale up and wellbeing a priority.

The pandemic brought the business together on a new level. We were able to utilise our global reach to inform each business unit – and the customers within each territory – with insight and best practice, pooling our experience and resources and taking learnings from across the business to best support our customers.

Behind the scenes it was important that things didn’t stop. Our product development team continued to work on innovations and as a result we were able to launch two major product lines in 2020, with the introduction of the new Heat Rowers and Axiom Series selectorised strength range, while also setting ourselves up for some exciting innovations to come in 2021.

What are you most proud of in terms of Life Fitness’s response?
It has to be the team – the commitment and dedication shown by everyone at Life Fitness has been incredible. From the start of the pandemic our strategy has been driven by helping, advising, and supporting our customers, whatever their challenges may be.

While everyone was battling against the same cause, the impact and requirements for support varied; from facility redesign, equipment maintenance and service contracts, to member engagement strategies and staff training. Our approach was to put the customer at the centre and provide solutions, despite the internal challenges we faced with furlough and a reduced team.

You started your new position in December. What excites you about the role?
There’s no doubt that the past year has been one of the toughest. But there are real positives to build on, and I’m excited to be a part of a truly global team and share best practice and learnings from the UK across the business.

The UK remains a key market for Life Fitness, and I’m proud to be leading such a talented and dedicated team; the willingness to go above and beyond has never been more vital. It’s also the strength of these relationships that will drive our business forwards; internally, our culture is one of collaboration, so it’s important we act on this beyond our teams, by listening to our customers and being recognised as a true partner.

What can we expect over the next 12 months?
Our customer-first focus won’t change. While reopening is hugely positive, we know that recovery will take time, and so the approach we’ve adopted throughout the pandemic will continue, and we’ll evolve and adapt our support in-line with our customers’ needs.

We also have an extensive product road map in place, with innovations lined up to share with the industry when the time is right. While this alone is exciting, how we combine this with new experiences for our customers and their members – delivered through digital content and education, is the really energising part – so watch this space for what’s to come!

We’ll also continue to maximise our partnerships, extending our relationships with key partners, including Williams Racing and the Lawn Tennis Association (LTA), to drive best practice and strengthen our position within our target sectors.

What do you think the future looks like for the fitness industry?
It’s one of positivity and real opportunity. The pandemic has put health and wellbeing at the forefront, and it’s forced individuals, businesses and policymakers to recognise the importance of not just fitness, but also physical and mental health. Something our industry has believed in for a long time.

The communities we serve through our customers are increasingly diverse, and we must work together to learn and understand what experiences we can create to help and inspire people to live healthier lives. It’s important this translates across all markets, beyond the traditional club environment, and our role is to help our customers do this by delivering unique, engaging experiences that encourage people to make fitness a part of their everyday life.

More: lifefitness.com

The Axiom Series selectorised strength range was developed and launched in 2020
The Axiom Series selectorised strength range was developed and launched in 2020
https://www.leisureopportunities.co.uk/images/2021/914646_969580.jpg
Craig Cocking, Life Fitness UK’s country manager, reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM magazine
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
HCM magazine
Lack of exercise is a major cause of death from COVID-19, according to new research, with only advanced age and organ transplant leading to greater risk
HCM magazine
Our strategy is to position ourselves as a wellness provider. We have all the elements needed – gyms, physiotherapy, F&B and spas
HCM Magazine
Policy
The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
Sponsored
We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
HCM Magazine
IHRSA
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM Magazine
Hospitality
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
HCM People
The idea was to weave a wellness culture into the fabric of village life by incorporating movement, rest and relaxation, nutrition, connectedness, purpose and environment
HCM Magazine
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Latest News
Sport England has reported a drop of 710,000 in the number of people classed as ...
Latest News
Independent gyms in the UK have fared better during the pandemic than larger corporate operators ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Life Fitness: Full of life

Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry

Published in Health Club Management 2021 issue 4
Craig Cocking has been with Life Fitness for over 13 years
Craig Cocking has been with Life Fitness for over 13 years
Our product development team continued to work on innovations throughout 2020 and as a result we were able to launch two major product lines last year

The past 12 months have been tough for the industry. How did Life Fitness respond to the challenge?
Like all businesses we had to adapt – and do so fast – to ensure we could continue to help and support our customers. Our teams were quickly mobilised to work remotely and we focused on maintaining our company culture, maximising opportunities to engage with one another and do all we could to keep morale up and wellbeing a priority.

The pandemic brought the business together on a new level. We were able to utilise our global reach to inform each business unit – and the customers within each territory – with insight and best practice, pooling our experience and resources and taking learnings from across the business to best support our customers.

Behind the scenes it was important that things didn’t stop. Our product development team continued to work on innovations and as a result we were able to launch two major product lines in 2020, with the introduction of the new Heat Rowers and Axiom Series selectorised strength range, while also setting ourselves up for some exciting innovations to come in 2021.

What are you most proud of in terms of Life Fitness’s response?
It has to be the team – the commitment and dedication shown by everyone at Life Fitness has been incredible. From the start of the pandemic our strategy has been driven by helping, advising, and supporting our customers, whatever their challenges may be.

While everyone was battling against the same cause, the impact and requirements for support varied; from facility redesign, equipment maintenance and service contracts, to member engagement strategies and staff training. Our approach was to put the customer at the centre and provide solutions, despite the internal challenges we faced with furlough and a reduced team.

You started your new position in December. What excites you about the role?
There’s no doubt that the past year has been one of the toughest. But there are real positives to build on, and I’m excited to be a part of a truly global team and share best practice and learnings from the UK across the business.

The UK remains a key market for Life Fitness, and I’m proud to be leading such a talented and dedicated team; the willingness to go above and beyond has never been more vital. It’s also the strength of these relationships that will drive our business forwards; internally, our culture is one of collaboration, so it’s important we act on this beyond our teams, by listening to our customers and being recognised as a true partner.

What can we expect over the next 12 months?
Our customer-first focus won’t change. While reopening is hugely positive, we know that recovery will take time, and so the approach we’ve adopted throughout the pandemic will continue, and we’ll evolve and adapt our support in-line with our customers’ needs.

We also have an extensive product road map in place, with innovations lined up to share with the industry when the time is right. While this alone is exciting, how we combine this with new experiences for our customers and their members – delivered through digital content and education, is the really energising part – so watch this space for what’s to come!

We’ll also continue to maximise our partnerships, extending our relationships with key partners, including Williams Racing and the Lawn Tennis Association (LTA), to drive best practice and strengthen our position within our target sectors.

What do you think the future looks like for the fitness industry?
It’s one of positivity and real opportunity. The pandemic has put health and wellbeing at the forefront, and it’s forced individuals, businesses and policymakers to recognise the importance of not just fitness, but also physical and mental health. Something our industry has believed in for a long time.

The communities we serve through our customers are increasingly diverse, and we must work together to learn and understand what experiences we can create to help and inspire people to live healthier lives. It’s important this translates across all markets, beyond the traditional club environment, and our role is to help our customers do this by delivering unique, engaging experiences that encourage people to make fitness a part of their everyday life.

More: lifefitness.com

The Axiom Series selectorised strength range was developed and launched in 2020
The Axiom Series selectorised strength range was developed and launched in 2020
https://www.leisureopportunities.co.uk/images/2021/914646_969580.jpg
Craig Cocking, Life Fitness UK’s country manager, reflects on the impact of the past 12 months and shares his views on the future of the industry
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Latest News
Sport England has reported a drop of 710,000 in the number of people classed as ...
Latest News
Independent gyms in the UK have fared better during the pandemic than larger corporate operators ...
Latest News
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance ...
Latest News
Fitness and health are priority areas of expenditure for consumers in six key nations around ...
Latest News
Taking antihistamines prior to exercise can prevent the body from getting the full benefit of ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Active IQ
Active IQ