GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Active IQ
Active IQ
Active IQ
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Active IQ: Train and retain

Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery

Published in Health Club Management 2021 issue 3
Apprenticeships have the potential to train older and more experienced colleagues / photo: wavebreakmedia/shutterstock
Apprenticeships have the potential to train older and more experienced colleagues / photo: wavebreakmedia/shutterstock
Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector

Apprenticeships have a long-standing reputation as a reliable training tool, usually associated with young learners entering a profession.

While this is indeed one role for apprenticeships in workforce development, their potential is far greater than simply recruiting youngsters wishing to ‘earn and learn’.

The Department for Education described apprenticeship training as “the key to unlocking productivity” while last month’s National Apprenticeship Week ran under the theme “Build the Future”. Both these bold statements are true. Today’s apprenticeships have the potential to train older and more experienced colleagues right up to senior management level. They can attract strong candidates looking for a clear career pathway to the top and – importantly – have the power to retain top talent within an organisation.

When it comes to developing people’s skills and knowledge, future-proofing your workforce and retaining the best in the business, apprenticeships are hard to beat. And as we emerge from three successive COVID-19 lockdowns ready to rebuild our sector and workforce, their potential to help is hard to ignore.

“Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector,” says Tad Chapman, head of end-point assessment at Active IQ. “Apprenticeships not only provide an excellent route into our industry but also a fantastic career pathway that will future-proof workforce development by retaining – as well as training – the best talent in an organisation.”

Challenging perception
Hampering this, however, are many myths and misperceptions which need to be challenged before the leisure industry can fully realise the potential of apprenticeships.

“Despite the best efforts of Government, industry, leading training providers and awarding organisations like ourselves, common misperceptions remain. Also, apprenticeships are sometimes considered an afterthought or a quick route to free training,” says Tad.

“In fact, there are diverse and varied apprenticeships on offer from entry level right up to degree and management level,” he explains. “The idea you can start out as a lifeguard or gym instructor and train your way up to general manager or CEO isn’t far-fetched: the career pathway is clear and accessible.”

Releasing untapped potential
“Employers need to recognise the newest apprenticeship standards run from Level 2 – such as a community activator coach or leisure team member – right up to level 6 and 7, including chartered manager and senior leader,” says Tad. “The potential for apprentices to extend way beyond entry level recruitment and reach management and degree level is a valuable retention tool for operators and employers who can hold onto their brightest talent.”

Growth area
Apprenticeships are an important growth area for the physical activity workforce with skills-based, on-the-job learning of immense value in these public-facing roles. In addition, Tad is seeing rising demand for sector-specific but non-physical-activity-based roles, such as customer service, digital skills, finance, warehousing and facilities management. “The whole sector needs to expand its view and recognise that apprenticeships can support all aspects of a leisure facility’s business,” he says. “At Active IQ we carry out end-point assessment for a broad range of sectors from transport to facilities management and there’s plenty to be learned from these industries and applied to the leisure trade.”

Back on track post-lockdown
Lockdown had a devastating impact on the leisure sector with facilities forced to close and a high percentage of staff put on furlough. On-the-job training suffered greatly as face-to-face interaction ground to a halt. Post-lockdown, restoring confidence in colleagues and members, reviving training programmes and renewing optimism will be key. Apprenticeships can help by offering a cost-effective, clearly mapped route to put people’s careers back on track. And after such uncertain and turbulent times, there’s a lot to be said for the structure and security offered by apprenticeships and the end-point assessment process.

Find out more: www.activeiq.co.uk

Tad Chapman

Active IQ is one of the first End-point Assessment Organisations (EPAOs) within the physical activity sector to be approved on the Register of End-point Assessment Organisations.

With unmatched expertise it offers 15 End-point Assessments (EPAs) for the new apprenticeship standards including these most pertinent to the leisure sector:

• Business administrator
• Community activator coach
• Community sport and health officer
• Customer service practitioner
• Facilities management supervisor
• Leisure duty manager
• Leisure team member
• Personal trainer
• Team leader/supervisor

https://www.leisureopportunities.co.uk/images/2021/593309_341386.jpg
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM magazine
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM magazine
Our main investment has been our gym, which we’ve designed around the wide-ranging needs within our team: race drivers, serious amateur athletes and those who need some help getting started
HCM magazine
We’re aiming to be a force in the boutique fitness market
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
Policy
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
HCM People
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
HCM Magazine
HCM People
I don’t think we can point to any club in America that’s doing better now compared to pre-pandemic times
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
HCM Magazine
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Featured supplier news
Featured supplier news: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Featured supplier news
Featured supplier news: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Active IQ: Train and retain

Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery

Published in Health Club Management 2021 issue 3
Apprenticeships have the potential to train older and more experienced colleagues / photo: wavebreakmedia/shutterstock
Apprenticeships have the potential to train older and more experienced colleagues / photo: wavebreakmedia/shutterstock
Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector

Apprenticeships have a long-standing reputation as a reliable training tool, usually associated with young learners entering a profession.

While this is indeed one role for apprenticeships in workforce development, their potential is far greater than simply recruiting youngsters wishing to ‘earn and learn’.

The Department for Education described apprenticeship training as “the key to unlocking productivity” while last month’s National Apprenticeship Week ran under the theme “Build the Future”. Both these bold statements are true. Today’s apprenticeships have the potential to train older and more experienced colleagues right up to senior management level. They can attract strong candidates looking for a clear career pathway to the top and – importantly – have the power to retain top talent within an organisation.

When it comes to developing people’s skills and knowledge, future-proofing your workforce and retaining the best in the business, apprenticeships are hard to beat. And as we emerge from three successive COVID-19 lockdowns ready to rebuild our sector and workforce, their potential to help is hard to ignore.

“Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector,” says Tad Chapman, head of end-point assessment at Active IQ. “Apprenticeships not only provide an excellent route into our industry but also a fantastic career pathway that will future-proof workforce development by retaining – as well as training – the best talent in an organisation.”

Challenging perception
Hampering this, however, are many myths and misperceptions which need to be challenged before the leisure industry can fully realise the potential of apprenticeships.

“Despite the best efforts of Government, industry, leading training providers and awarding organisations like ourselves, common misperceptions remain. Also, apprenticeships are sometimes considered an afterthought or a quick route to free training,” says Tad.

“In fact, there are diverse and varied apprenticeships on offer from entry level right up to degree and management level,” he explains. “The idea you can start out as a lifeguard or gym instructor and train your way up to general manager or CEO isn’t far-fetched: the career pathway is clear and accessible.”

Releasing untapped potential
“Employers need to recognise the newest apprenticeship standards run from Level 2 – such as a community activator coach or leisure team member – right up to level 6 and 7, including chartered manager and senior leader,” says Tad. “The potential for apprentices to extend way beyond entry level recruitment and reach management and degree level is a valuable retention tool for operators and employers who can hold onto their brightest talent.”

Growth area
Apprenticeships are an important growth area for the physical activity workforce with skills-based, on-the-job learning of immense value in these public-facing roles. In addition, Tad is seeing rising demand for sector-specific but non-physical-activity-based roles, such as customer service, digital skills, finance, warehousing and facilities management. “The whole sector needs to expand its view and recognise that apprenticeships can support all aspects of a leisure facility’s business,” he says. “At Active IQ we carry out end-point assessment for a broad range of sectors from transport to facilities management and there’s plenty to be learned from these industries and applied to the leisure trade.”

Back on track post-lockdown
Lockdown had a devastating impact on the leisure sector with facilities forced to close and a high percentage of staff put on furlough. On-the-job training suffered greatly as face-to-face interaction ground to a halt. Post-lockdown, restoring confidence in colleagues and members, reviving training programmes and renewing optimism will be key. Apprenticeships can help by offering a cost-effective, clearly mapped route to put people’s careers back on track. And after such uncertain and turbulent times, there’s a lot to be said for the structure and security offered by apprenticeships and the end-point assessment process.

Find out more: www.activeiq.co.uk

Tad Chapman

Active IQ is one of the first End-point Assessment Organisations (EPAOs) within the physical activity sector to be approved on the Register of End-point Assessment Organisations.

With unmatched expertise it offers 15 End-point Assessments (EPAs) for the new apprenticeship standards including these most pertinent to the leisure sector:

• Business administrator
• Community activator coach
• Community sport and health officer
• Customer service practitioner
• Facilities management supervisor
• Leisure duty manager
• Leisure team member
• Personal trainer
• Team leader/supervisor

https://www.leisureopportunities.co.uk/images/2021/593309_341386.jpg
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Featured supplier news
Featured supplier news: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Featured supplier news
Featured supplier news: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Active IQ
Active IQ