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fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Fit Tech People: Richard Hanbury

I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana

Published in Fit Tech 2020 issue 2
Chronic nerve damage pain led Richard Hanbury to develop the underlying technology of Sana
Chronic nerve damage pain led Richard Hanbury to develop the underlying technology of Sana

Tell us a bit about Sana
Sana is a non-addictive simple mask and headphones you wear on your head. The device uses audio visual stimulation to increase balance between the left and right side of your brain leading to greater relaxation. Ongoing use of your Sana mask resembles the effect of long-term meditative practices, which leads to a more restful state overall. Sana can clear a busy mind and accelerate mental and physical recovery.

What was your career background prior to founding Sana?
I was studying Arabic at University. My second year was in Yemen, and I was close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana.

How did you develop Sana?
I used all of the research into how meditation effects long-term changes in the brain. The aim was to create meditation from the outside in, in order to help my own pain problem.

It took nine months to develop the first prototype, and 18 years of improving it to get to where we are now.

Tell us more about the technology – how does it work?
Sana is a wearable device that delivers a patented sequence of Audiovisual Stimulation (AVS). AVS synchronises groups of neurons with frequencies of light and sound presented to the eyes and ears.

When the brain is given a stimulus through the eyes and ears it emits a responsive electrical pattern. The brain follows a complex series of electrical patterns every time it goes into healthy relaxation, helping to induce deep relaxation and meditation. This leads to reduction in stress, improved sleep management and enhanced rest and relaxation.

Is Sana better than more traditional meditation?
The biggest reason why so many people start to meditate and then give up is called the ‘Goldilocks Problem’. This refers to the lengthy amount of time it takes a beginner to get benefit from meditation. This problem is more severe if you have stress issues or other health issues.

We offer a zero effort way to get to where meditation gets you.

We provide the benefits to the brain in a fraction of the time of meditation. What we don’t do is provide any of the wisdom benefits of meditation – there is no shortcut to that.

So for just relaxing when you most need it, we are more effective with less effort, but we don’t replace the broader benefits of meditation.

Is there scientific evidence that supports the use of Sana?
Sana has conducted pilot studies that show scientific support for its use, although it doesn’t have FDA approvals in these areas yet.

In our pilots, participants indicated a 74 per cent positive response, describing it as calming, life-changing, meditative and relaxing.

You accelerated the launch of Sana due to the pandemic. Why?
COVID-19 has brought with it a crisis in mental health and anxiety, with people in more urgent need of a relaxation method that can be used at home, and help to manage sleep improvement.

How has the Beta product been received?
So far the launch has gone smoothly. As with all launches we have had many things to improve and we’re doing that. We’re very grateful for the patience and feedback of our early customers.

What are your plans for Sana?
Over the next two years we’ll be carrying out multiple clinical trials, from the existing study at Mount Sinai, to the next study at Duke, to Cleveland Clinic, UPenn and many others. We plan to get multiple FDA approvals across all the areas that we believe we can help people in, so that we can give people relief and greater control over their lives.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The system has been refined over a period of 18 years
The system has been refined over a period of 18 years
Sana uses light and sound to create a state of deep relaxation
Sana uses light and sound to create a state of deep relaxation
https://www.leisureopportunities.co.uk/images/2020/801433_122436.jpg
Richard Hanbury, founder of Sana, tells how he created a mask that replicates the effects of meditation via electrical stimulation
Richard Hanbury, Sana,meditation, relaxation, mask, headphones, restfulness
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features

Fit Tech People: Richard Hanbury

I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana

Published in Fit Tech 2020 issue 2
Chronic nerve damage pain led Richard Hanbury to develop the underlying technology of Sana
Chronic nerve damage pain led Richard Hanbury to develop the underlying technology of Sana

Tell us a bit about Sana
Sana is a non-addictive simple mask and headphones you wear on your head. The device uses audio visual stimulation to increase balance between the left and right side of your brain leading to greater relaxation. Ongoing use of your Sana mask resembles the effect of long-term meditative practices, which leads to a more restful state overall. Sana can clear a busy mind and accelerate mental and physical recovery.

What was your career background prior to founding Sana?
I was studying Arabic at University. My second year was in Yemen, and I was close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana.

How did you develop Sana?
I used all of the research into how meditation effects long-term changes in the brain. The aim was to create meditation from the outside in, in order to help my own pain problem.

It took nine months to develop the first prototype, and 18 years of improving it to get to where we are now.

Tell us more about the technology – how does it work?
Sana is a wearable device that delivers a patented sequence of Audiovisual Stimulation (AVS). AVS synchronises groups of neurons with frequencies of light and sound presented to the eyes and ears.

When the brain is given a stimulus through the eyes and ears it emits a responsive electrical pattern. The brain follows a complex series of electrical patterns every time it goes into healthy relaxation, helping to induce deep relaxation and meditation. This leads to reduction in stress, improved sleep management and enhanced rest and relaxation.

Is Sana better than more traditional meditation?
The biggest reason why so many people start to meditate and then give up is called the ‘Goldilocks Problem’. This refers to the lengthy amount of time it takes a beginner to get benefit from meditation. This problem is more severe if you have stress issues or other health issues.

We offer a zero effort way to get to where meditation gets you.

We provide the benefits to the brain in a fraction of the time of meditation. What we don’t do is provide any of the wisdom benefits of meditation – there is no shortcut to that.

So for just relaxing when you most need it, we are more effective with less effort, but we don’t replace the broader benefits of meditation.

Is there scientific evidence that supports the use of Sana?
Sana has conducted pilot studies that show scientific support for its use, although it doesn’t have FDA approvals in these areas yet.

In our pilots, participants indicated a 74 per cent positive response, describing it as calming, life-changing, meditative and relaxing.

You accelerated the launch of Sana due to the pandemic. Why?
COVID-19 has brought with it a crisis in mental health and anxiety, with people in more urgent need of a relaxation method that can be used at home, and help to manage sleep improvement.

How has the Beta product been received?
So far the launch has gone smoothly. As with all launches we have had many things to improve and we’re doing that. We’re very grateful for the patience and feedback of our early customers.

What are your plans for Sana?
Over the next two years we’ll be carrying out multiple clinical trials, from the existing study at Mount Sinai, to the next study at Duke, to Cleveland Clinic, UPenn and many others. We plan to get multiple FDA approvals across all the areas that we believe we can help people in, so that we can give people relief and greater control over their lives.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The system has been refined over a period of 18 years
The system has been refined over a period of 18 years
Sana uses light and sound to create a state of deep relaxation
Sana uses light and sound to create a state of deep relaxation
https://www.leisureopportunities.co.uk/images/2020/801433_122436.jpg
Richard Hanbury, founder of Sana, tells how he created a mask that replicates the effects of meditation via electrical stimulation
Richard Hanbury, Sana,meditation, relaxation, mask, headphones, restfulness
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The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
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As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
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Less than half (44.9 per cent) of children and young people in England met the ...
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An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
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Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Video Gallery
Mywellness App 5.0
Technogym
Mywellness helps you assess customer needs, provide great workouts and programmes, guarantee a training spot on the gym floor, offer group training, track indoor and outdoor workouts - even with 3rd party apps. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Member feedback software
AskNicely: Member feedback software
Fitness equipment
Precor: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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