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Core Health & Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Laurent Petit

The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action

Published in Fit Tech 2021 issue 2
Laurent Petit aims to inspire people to lead an active and eco-conscious life / © Annelina Waller
Laurent Petit aims to inspire people to lead an active and eco-conscious life / © Annelina Waller
Users can choose from six different projects to fund with their activities. They can also create their own team

What is Active Giving?
Active Giving is a social fitness platform for good, which enables individuals to improve their personal wellbeing while contributing to the wellbeing of our planet. With the Active Giving fitness app, users can log their fitness and sport activities to support social and environmental projects.

By rewarding calories burned or kilometers covered with trees planted, Active Giving creates a sense of stewardship towards oneself and towards the planet, while promoting forward-thinking companies that seek to create positive brand awareness through sustainability-related marketing campaigns.


Active Giving wants to inspire people to live active and eco-conscious lives, engaging them in physical activities that not only benefit their own health but also the health of our planet, as these two are fundamentally linked.

Where did the idea come from?
Back in summer 2018, I organised my third solo cycling tour through Europe, and this time I wanted to raise awareness and money for a social project. I realised that it was quite difficult to manage such a campaign while cycling and to engage people in giving money for a cause they perhaps didn’t feel connected to, or didn’t have the financial resources to support.

While on my bike – I was cycling around 150kms a day – I thought, what if I could ask my community to cycle (or be active) with me from any place in the world, so that their activity, rather than a financial donation, could contribute to a cause. That’s when the idea of creating Active Giving came to me – to create a platform where physical activities can be turned into funding to support causes.

And how did you turn this idea into a reality?
As a sport and fitness enthusiast, I have always been amazed by the power of sport to unite and bring communities together. I’ve created different communities in the running and fitness scene in Berlin, Germany. So I started to organise events such as Urban Art Run, where we were collecting kilometers or calories burned and exchanging them into funds for different charitable organisations with the support of brand and corporate partners.

I also created a campaign on Instagram in summer 2019, which, for every fitness activity result shared in an IG story with the tag @active.giving, I would plant a certain number of trees. This went viral in Germany and some other countries – and after presenting the idea and winning during a Techstar Sustainable Start-up weekend, I realised it had the potential to become more. Then I gathered a team and we started to work on what became the Active Giving app, which was launched in 2020.

Tell us about the financial model
The Active Giving app is free for the users and works as a marketing platform for forward-thinking brands and companies who wish to support the active lifestyle of our users, while contributing to green projects.

Our app offers brand and logo placement to companies when a user starts and completes an activity in-app. Part of the revenues that Active Giving generates through logo placement is then invested into different social and environmental projects. The other part is invested into the company’s operations.

Apart from helping to fund environmental projects, what are the benefits for users?
Users can choose from six different projects to fund with their activities. Meanwhile, our Team functionality allows users to create their own team and challenges – this a tool that is aimed at creating more awareness about our planet and the importance of maintaining good health within a specific community.

By joining Active Giving, users have access to our network of #activators – our ambassadors – and can take part in Active Giving virtual classes and events as well as receiving affiliate benefits from our partners.

Our amazing community of users has now passed the bar of 225 million calories burned, and has helped to plant more than 500,000 trees with their fitness activities.

Do you plan to add more features or to upgrade?
Yes, it’s in our DNA to improve our services and product. We are planning to enable more interactions between users on the app, connecting users from all around the world. We’ll onboard new not-for-profit partners and allow users to financially support the projects they choose. We will also allow more integrations for our partners’ offers as well as integration with other fitness trackers.

What are your future goals for the app?
Our goals for the app are to become the daily companion of every individual wanting to maintain good health and have a positive impact on the world. We would love for the app to be integrated with worldwide sport competitions and organisations. The future of sports and fitness are dependent on the climate and the conditions of our living environments. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Petit organised Urban Art Run, which inspired the Active Giving app / © Active Giving
Petit organised Urban Art Run, which inspired the Active Giving app / © Active Giving
More than 500,000 trees have been planted as a result of users’ activity / © shutterstock/Thep Photos
More than 500,000 trees have been planted as a result of users’ activity / © shutterstock/Thep Photos
The Active Giving app connects users with environmental projects / © Active Giving
The Active Giving app connects users with environmental projects / © Active Giving
Laurent Petit Co-founder, Active Giving / © Active Giving
Laurent Petit Co-founder, Active Giving / © Active Giving
https://www.leisureopportunities.co.uk/images/2021/129667_990358.jpg
The founder of the Active Giving app is passionate about saving the planet
Laurent Petit, Active Giving, social fitness platform, social projects, environmental projects, urban art run,interview,
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Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
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Property & Tenders
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Laurent Petit

The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action

Published in Fit Tech 2021 issue 2
Laurent Petit aims to inspire people to lead an active and eco-conscious life / © Annelina Waller
Laurent Petit aims to inspire people to lead an active and eco-conscious life / © Annelina Waller
Users can choose from six different projects to fund with their activities. They can also create their own team

What is Active Giving?
Active Giving is a social fitness platform for good, which enables individuals to improve their personal wellbeing while contributing to the wellbeing of our planet. With the Active Giving fitness app, users can log their fitness and sport activities to support social and environmental projects.

By rewarding calories burned or kilometers covered with trees planted, Active Giving creates a sense of stewardship towards oneself and towards the planet, while promoting forward-thinking companies that seek to create positive brand awareness through sustainability-related marketing campaigns.


Active Giving wants to inspire people to live active and eco-conscious lives, engaging them in physical activities that not only benefit their own health but also the health of our planet, as these two are fundamentally linked.

Where did the idea come from?
Back in summer 2018, I organised my third solo cycling tour through Europe, and this time I wanted to raise awareness and money for a social project. I realised that it was quite difficult to manage such a campaign while cycling and to engage people in giving money for a cause they perhaps didn’t feel connected to, or didn’t have the financial resources to support.

While on my bike – I was cycling around 150kms a day – I thought, what if I could ask my community to cycle (or be active) with me from any place in the world, so that their activity, rather than a financial donation, could contribute to a cause. That’s when the idea of creating Active Giving came to me – to create a platform where physical activities can be turned into funding to support causes.

And how did you turn this idea into a reality?
As a sport and fitness enthusiast, I have always been amazed by the power of sport to unite and bring communities together. I’ve created different communities in the running and fitness scene in Berlin, Germany. So I started to organise events such as Urban Art Run, where we were collecting kilometers or calories burned and exchanging them into funds for different charitable organisations with the support of brand and corporate partners.

I also created a campaign on Instagram in summer 2019, which, for every fitness activity result shared in an IG story with the tag @active.giving, I would plant a certain number of trees. This went viral in Germany and some other countries – and after presenting the idea and winning during a Techstar Sustainable Start-up weekend, I realised it had the potential to become more. Then I gathered a team and we started to work on what became the Active Giving app, which was launched in 2020.

Tell us about the financial model
The Active Giving app is free for the users and works as a marketing platform for forward-thinking brands and companies who wish to support the active lifestyle of our users, while contributing to green projects.

Our app offers brand and logo placement to companies when a user starts and completes an activity in-app. Part of the revenues that Active Giving generates through logo placement is then invested into different social and environmental projects. The other part is invested into the company’s operations.

Apart from helping to fund environmental projects, what are the benefits for users?
Users can choose from six different projects to fund with their activities. Meanwhile, our Team functionality allows users to create their own team and challenges – this a tool that is aimed at creating more awareness about our planet and the importance of maintaining good health within a specific community.

By joining Active Giving, users have access to our network of #activators – our ambassadors – and can take part in Active Giving virtual classes and events as well as receiving affiliate benefits from our partners.

Our amazing community of users has now passed the bar of 225 million calories burned, and has helped to plant more than 500,000 trees with their fitness activities.

Do you plan to add more features or to upgrade?
Yes, it’s in our DNA to improve our services and product. We are planning to enable more interactions between users on the app, connecting users from all around the world. We’ll onboard new not-for-profit partners and allow users to financially support the projects they choose. We will also allow more integrations for our partners’ offers as well as integration with other fitness trackers.

What are your future goals for the app?
Our goals for the app are to become the daily companion of every individual wanting to maintain good health and have a positive impact on the world. We would love for the app to be integrated with worldwide sport competitions and organisations. The future of sports and fitness are dependent on the climate and the conditions of our living environments. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Petit organised Urban Art Run, which inspired the Active Giving app / © Active Giving
Petit organised Urban Art Run, which inspired the Active Giving app / © Active Giving
More than 500,000 trees have been planted as a result of users’ activity / © shutterstock/Thep Photos
More than 500,000 trees have been planted as a result of users’ activity / © shutterstock/Thep Photos
The Active Giving app connects users with environmental projects / © Active Giving
The Active Giving app connects users with environmental projects / © Active Giving
Laurent Petit Co-founder, Active Giving / © Active Giving
Laurent Petit Co-founder, Active Giving / © Active Giving
https://www.leisureopportunities.co.uk/images/2021/129667_990358.jpg
The founder of the Active Giving app is passionate about saving the planet
Laurent Petit, Active Giving, social fitness platform, social projects, environmental projects, urban art run,interview,
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
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Total Fitness plans to launch a new-style health club model, with plans already in the ...
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Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured supplier news
Featured supplier news: 1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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