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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Fit Tech People: Kevin Dawidowicz

Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Published in Fit Tech 2021 issue 1
It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete

What is CoachMePlus?
CoachMePlus is built around a simple idea, to help coaches and athletes work together to achieve their fitness-related goals. From that idea, highly configurable enterprise software with an app front-end was created. We now have tools that manage fitness, nutrition, wellness and data from other wearables and fitness apps, all in one system, so coaches and trainers have the tools they need to help their athletes. Remote fitness has become the new normal, and we want to help fitness pros stay connected with their clients and athletes.

How did you come up with the concept? Why was it needed?
Back in 2002, the NHL’s Buffalo Sabres came to my company with a problem. All of their workouts were once delivered via paper books and out to the athletes. This effort was time-consuming, cumbersome, and not very helpful. We helped the team create a CDROM version of their workouts and nutrition guides, and made it more interactive.

The idea of taking the system to an online platform was only natural, and we built the first prototype in 2010. We also noticed something else. The coach, Doug McKenney, had technology all around the gym. A BodPod, Woodway treadmills, FirstBeat, Tendo, etc. Each of these technologies had their own software and silo. It only seemed natural to integrate with that data and make a comprehensive view of the athlete. Immediately, the coaches became more informed and more efficient. The players loved seeing their progress and getting competitive with their fitness results.

How has the service evolved over time?
As we built the prototype, we noticed that the same problem was playing out across the entire fitness industry. Gyms and personal trainers have the same issue as coaches from professional sports teams, colleges, high schools, and human performance facilities. Our app quickly grew in popularity in leading-edge facilities and those looking for those incremental increases in performance. Now, the fitness industry is ready for remote fitness, and our platform is now available for prime-time with trainers and clients.

What are the main benefits of CoachMePlus for coaches?
For gyms and personal trainers, clients walk into their facilities with the competition in their own pockets. Fitness apps are designed to train clients without a coach or trainer on the other side. We give coaches and trainers a tool for connection, retention and compliance for their athletes and clients.

We also provide those coaches with the data from their client’s wearable fitness devices such as Apple Watch, Wahoo, Garmin, FitBit, Whoop, Polar, MyFitnessPal, LoseIt, and more to help coaches become more informed and helpful. Using workout planning tools allows them to assign group-specific training and save time while being able to hyper-individualise programming needs.

Messaging and communication tools keep coaches connected, and hydration, nutrition, body weight, and an unlimited amount of goals tracking round out a complete tool for coaches to maintain their client’s progress and retain them as they continue their success.

And for athletes?
For athletes, the most important thing is knowing that someone on the other side helps them reach their goals. Their needs are specific to their situation, and no single fitness app or wearable can provide the guidance they require to get there. Having their coach or trainer provide individualised workouts, nutrition, guidance, and education while being connected to their data pushes athletes to maintain their health, wellness, fitness, and safety.

Athletes are empowered by connecting their own wearable devices and technology, reviewing their dashboards and progress, and seeing the programmes and guidance that the coaches prescribe them.

To what extent can the system be customised?
The one thing we learned is that no two organisations do things the same way. From single personal trainers to gyms, universities, and up to the United States Air Force and Navy, every coach has a distinct set of needs that have to be addressed. Our system is fully customisable to deal with all of the different roles an organisation may have, such as trainers, exercise physiologists, strength and conditioning coaches, nutritionists, physical therapists, and athletic trainers.

Tell us more about the data that the system makes available
CoachMePlus turns data into action. Sources of data can come from the gym and at-home workouts, nutrition tracking, hydration tracking, and fitness technology. If you take a look at the technology stack from the fitness space, it is ever-growing, continually evolving, and will only continue. Using a platform like CoachMePlus allows an organisation to future-proof their technology decisions and develop as the market changes.

Data can be taken from heart rates, HRV, body composition, movement assessment, sleep, stress, mood, pain, soreness, GPS, velocity-based training, and more. Once this data becomes centralised, analysed, and displayed, it is turned into actionable insights that coaches can use to make informed decisions.

What technology is used?
The core of the system is what we call the Algorithm Engine. This tool allows any data point in the system to be connected and gives you the power to write unique algorithms to help make decisions. These algorithms can drive results in data visualisation tools and notifications that help a coach make smarter decisions.

Basing the data on trends, recent analysis, goal ranges, and future projections keeps training progress on track. Best-practice sports science-driven algorithms are built into the application, which takes some of the burdens off the coach who’s analysing the data. It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete.

How has the pandemic affected your business?
After reaching cash-positive in 2019, we approached 2020 with scaling in mind. The last year provided many lessons for us in scaling the packaged product space – while opening a new world of opportunities.

The entire fitness industry has accelerated through an evolution into a blended model of in-person and remote fitness. When the pandemic first hit, we were overwhelmed by the fivefold increase in inbounds and interest in our remote fitness offerings. We had to learn to become more efficient with our marketing efforts and lead-to-conversion ratio.

We found a sweet spot that allows us to scale effectively, and we now have a profitable business model that can scale with additional resources. We’ve added sales and marketing staff to go after the $1.3 billion market opportunity in front of us.

We expect the shift to continue as gyms and in-person training comes back to life. It is this blend of in-person and remote fitness that is the future.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Packages for trainers start from $19/month, and $1500-$2500 for gyms
Packages for trainers start from $19/month, and $1500-$2500 for gyms
Dawidowicz is president of CoachMePlus
Dawidowicz is president of CoachMePlus
CoachMePlus allows coaches to create more personalised workouts for their athletes
CoachMePlus allows coaches to create more personalised workouts for their athletes
The software brings together data on a multitude of different sources
The software brings together data on a multitude of different sources
USAF Airmen view the results of their remote fitness training
USAF Airmen view the results of their remote fitness training
https://www.leisureopportunities.co.uk/images/2021/FT2021_12.jpg
How CoachMePlus helps coaches and clients work together to reach their fitness goals
Kevin Dawidowicz, CoachMePlus,fitness app, coaching, coaches, athletes
HCM magazine
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM magazine
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
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Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
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HCM people
We’re certainly looking at the international market. The US is looking most appealing at this point
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Profile
Kath Hudson talks to the thought-leader and trailblazer
HCM Magazine
Research
Physical activity gives structure and meaning to people’s lives, according to new research
HCM Magazine
Editor's letter
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM Magazine
Opinion
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM Magazine
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Fit Tech People: Kevin Dawidowicz

Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Published in Fit Tech 2021 issue 1
It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete

What is CoachMePlus?
CoachMePlus is built around a simple idea, to help coaches and athletes work together to achieve their fitness-related goals. From that idea, highly configurable enterprise software with an app front-end was created. We now have tools that manage fitness, nutrition, wellness and data from other wearables and fitness apps, all in one system, so coaches and trainers have the tools they need to help their athletes. Remote fitness has become the new normal, and we want to help fitness pros stay connected with their clients and athletes.

How did you come up with the concept? Why was it needed?
Back in 2002, the NHL’s Buffalo Sabres came to my company with a problem. All of their workouts were once delivered via paper books and out to the athletes. This effort was time-consuming, cumbersome, and not very helpful. We helped the team create a CDROM version of their workouts and nutrition guides, and made it more interactive.

The idea of taking the system to an online platform was only natural, and we built the first prototype in 2010. We also noticed something else. The coach, Doug McKenney, had technology all around the gym. A BodPod, Woodway treadmills, FirstBeat, Tendo, etc. Each of these technologies had their own software and silo. It only seemed natural to integrate with that data and make a comprehensive view of the athlete. Immediately, the coaches became more informed and more efficient. The players loved seeing their progress and getting competitive with their fitness results.

How has the service evolved over time?
As we built the prototype, we noticed that the same problem was playing out across the entire fitness industry. Gyms and personal trainers have the same issue as coaches from professional sports teams, colleges, high schools, and human performance facilities. Our app quickly grew in popularity in leading-edge facilities and those looking for those incremental increases in performance. Now, the fitness industry is ready for remote fitness, and our platform is now available for prime-time with trainers and clients.

What are the main benefits of CoachMePlus for coaches?
For gyms and personal trainers, clients walk into their facilities with the competition in their own pockets. Fitness apps are designed to train clients without a coach or trainer on the other side. We give coaches and trainers a tool for connection, retention and compliance for their athletes and clients.

We also provide those coaches with the data from their client’s wearable fitness devices such as Apple Watch, Wahoo, Garmin, FitBit, Whoop, Polar, MyFitnessPal, LoseIt, and more to help coaches become more informed and helpful. Using workout planning tools allows them to assign group-specific training and save time while being able to hyper-individualise programming needs.

Messaging and communication tools keep coaches connected, and hydration, nutrition, body weight, and an unlimited amount of goals tracking round out a complete tool for coaches to maintain their client’s progress and retain them as they continue their success.

And for athletes?
For athletes, the most important thing is knowing that someone on the other side helps them reach their goals. Their needs are specific to their situation, and no single fitness app or wearable can provide the guidance they require to get there. Having their coach or trainer provide individualised workouts, nutrition, guidance, and education while being connected to their data pushes athletes to maintain their health, wellness, fitness, and safety.

Athletes are empowered by connecting their own wearable devices and technology, reviewing their dashboards and progress, and seeing the programmes and guidance that the coaches prescribe them.

To what extent can the system be customised?
The one thing we learned is that no two organisations do things the same way. From single personal trainers to gyms, universities, and up to the United States Air Force and Navy, every coach has a distinct set of needs that have to be addressed. Our system is fully customisable to deal with all of the different roles an organisation may have, such as trainers, exercise physiologists, strength and conditioning coaches, nutritionists, physical therapists, and athletic trainers.

Tell us more about the data that the system makes available
CoachMePlus turns data into action. Sources of data can come from the gym and at-home workouts, nutrition tracking, hydration tracking, and fitness technology. If you take a look at the technology stack from the fitness space, it is ever-growing, continually evolving, and will only continue. Using a platform like CoachMePlus allows an organisation to future-proof their technology decisions and develop as the market changes.

Data can be taken from heart rates, HRV, body composition, movement assessment, sleep, stress, mood, pain, soreness, GPS, velocity-based training, and more. Once this data becomes centralised, analysed, and displayed, it is turned into actionable insights that coaches can use to make informed decisions.

What technology is used?
The core of the system is what we call the Algorithm Engine. This tool allows any data point in the system to be connected and gives you the power to write unique algorithms to help make decisions. These algorithms can drive results in data visualisation tools and notifications that help a coach make smarter decisions.

Basing the data on trends, recent analysis, goal ranges, and future projections keeps training progress on track. Best-practice sports science-driven algorithms are built into the application, which takes some of the burdens off the coach who’s analysing the data. It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete.

How has the pandemic affected your business?
After reaching cash-positive in 2019, we approached 2020 with scaling in mind. The last year provided many lessons for us in scaling the packaged product space – while opening a new world of opportunities.

The entire fitness industry has accelerated through an evolution into a blended model of in-person and remote fitness. When the pandemic first hit, we were overwhelmed by the fivefold increase in inbounds and interest in our remote fitness offerings. We had to learn to become more efficient with our marketing efforts and lead-to-conversion ratio.

We found a sweet spot that allows us to scale effectively, and we now have a profitable business model that can scale with additional resources. We’ve added sales and marketing staff to go after the $1.3 billion market opportunity in front of us.

We expect the shift to continue as gyms and in-person training comes back to life. It is this blend of in-person and remote fitness that is the future.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Packages for trainers start from $19/month, and $1500-$2500 for gyms
Packages for trainers start from $19/month, and $1500-$2500 for gyms
Dawidowicz is president of CoachMePlus
Dawidowicz is president of CoachMePlus
CoachMePlus allows coaches to create more personalised workouts for their athletes
CoachMePlus allows coaches to create more personalised workouts for their athletes
The software brings together data on a multitude of different sources
The software brings together data on a multitude of different sources
USAF Airmen view the results of their remote fitness training
USAF Airmen view the results of their remote fitness training
https://www.leisureopportunities.co.uk/images/2021/FT2021_12.jpg
How CoachMePlus helps coaches and clients work together to reach their fitness goals
Kevin Dawidowicz, CoachMePlus,fitness app, coaching, coaches, athletes
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
Latest News
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
Latest News
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time, ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
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