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Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Fit Tech People: Kevin Dawidowicz

Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Published in Fit Tech 2021 issue 1
It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete

What is CoachMePlus?
CoachMePlus is built around a simple idea, to help coaches and athletes work together to achieve their fitness-related goals. From that idea, highly configurable enterprise software with an app front-end was created. We now have tools that manage fitness, nutrition, wellness and data from other wearables and fitness apps, all in one system, so coaches and trainers have the tools they need to help their athletes. Remote fitness has become the new normal, and we want to help fitness pros stay connected with their clients and athletes.

How did you come up with the concept? Why was it needed?
Back in 2002, the NHL’s Buffalo Sabres came to my company with a problem. All of their workouts were once delivered via paper books and out to the athletes. This effort was time-consuming, cumbersome, and not very helpful. We helped the team create a CDROM version of their workouts and nutrition guides, and made it more interactive.

The idea of taking the system to an online platform was only natural, and we built the first prototype in 2010. We also noticed something else. The coach, Doug McKenney, had technology all around the gym. A BodPod, Woodway treadmills, FirstBeat, Tendo, etc. Each of these technologies had their own software and silo. It only seemed natural to integrate with that data and make a comprehensive view of the athlete. Immediately, the coaches became more informed and more efficient. The players loved seeing their progress and getting competitive with their fitness results.

How has the service evolved over time?
As we built the prototype, we noticed that the same problem was playing out across the entire fitness industry. Gyms and personal trainers have the same issue as coaches from professional sports teams, colleges, high schools, and human performance facilities. Our app quickly grew in popularity in leading-edge facilities and those looking for those incremental increases in performance. Now, the fitness industry is ready for remote fitness, and our platform is now available for prime-time with trainers and clients.

What are the main benefits of CoachMePlus for coaches?
For gyms and personal trainers, clients walk into their facilities with the competition in their own pockets. Fitness apps are designed to train clients without a coach or trainer on the other side. We give coaches and trainers a tool for connection, retention and compliance for their athletes and clients.

We also provide those coaches with the data from their client’s wearable fitness devices such as Apple Watch, Wahoo, Garmin, FitBit, Whoop, Polar, MyFitnessPal, LoseIt, and more to help coaches become more informed and helpful. Using workout planning tools allows them to assign group-specific training and save time while being able to hyper-individualise programming needs.

Messaging and communication tools keep coaches connected, and hydration, nutrition, body weight, and an unlimited amount of goals tracking round out a complete tool for coaches to maintain their client’s progress and retain them as they continue their success.

And for athletes?
For athletes, the most important thing is knowing that someone on the other side helps them reach their goals. Their needs are specific to their situation, and no single fitness app or wearable can provide the guidance they require to get there. Having their coach or trainer provide individualised workouts, nutrition, guidance, and education while being connected to their data pushes athletes to maintain their health, wellness, fitness, and safety.

Athletes are empowered by connecting their own wearable devices and technology, reviewing their dashboards and progress, and seeing the programmes and guidance that the coaches prescribe them.

To what extent can the system be customised?
The one thing we learned is that no two organisations do things the same way. From single personal trainers to gyms, universities, and up to the United States Air Force and Navy, every coach has a distinct set of needs that have to be addressed. Our system is fully customisable to deal with all of the different roles an organisation may have, such as trainers, exercise physiologists, strength and conditioning coaches, nutritionists, physical therapists, and athletic trainers.

Tell us more about the data that the system makes available
CoachMePlus turns data into action. Sources of data can come from the gym and at-home workouts, nutrition tracking, hydration tracking, and fitness technology. If you take a look at the technology stack from the fitness space, it is ever-growing, continually evolving, and will only continue. Using a platform like CoachMePlus allows an organisation to future-proof their technology decisions and develop as the market changes.

Data can be taken from heart rates, HRV, body composition, movement assessment, sleep, stress, mood, pain, soreness, GPS, velocity-based training, and more. Once this data becomes centralised, analysed, and displayed, it is turned into actionable insights that coaches can use to make informed decisions.

What technology is used?
The core of the system is what we call the Algorithm Engine. This tool allows any data point in the system to be connected and gives you the power to write unique algorithms to help make decisions. These algorithms can drive results in data visualisation tools and notifications that help a coach make smarter decisions.

Basing the data on trends, recent analysis, goal ranges, and future projections keeps training progress on track. Best-practice sports science-driven algorithms are built into the application, which takes some of the burdens off the coach who’s analysing the data. It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete.

How has the pandemic affected your business?
After reaching cash-positive in 2019, we approached 2020 with scaling in mind. The last year provided many lessons for us in scaling the packaged product space – while opening a new world of opportunities.

The entire fitness industry has accelerated through an evolution into a blended model of in-person and remote fitness. When the pandemic first hit, we were overwhelmed by the fivefold increase in inbounds and interest in our remote fitness offerings. We had to learn to become more efficient with our marketing efforts and lead-to-conversion ratio.

We found a sweet spot that allows us to scale effectively, and we now have a profitable business model that can scale with additional resources. We’ve added sales and marketing staff to go after the $1.3 billion market opportunity in front of us.

We expect the shift to continue as gyms and in-person training comes back to life. It is this blend of in-person and remote fitness that is the future.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Packages for trainers start from $19/month, and $1500-$2500 for gyms
Packages for trainers start from $19/month, and $1500-$2500 for gyms
Dawidowicz is president of CoachMePlus
Dawidowicz is president of CoachMePlus
CoachMePlus allows coaches to create more personalised workouts for their athletes
CoachMePlus allows coaches to create more personalised workouts for their athletes
The software brings together data on a multitude of different sources
The software brings together data on a multitude of different sources
USAF Airmen view the results of their remote fitness training
USAF Airmen view the results of their remote fitness training
https://www.leisureopportunities.co.uk/images/2021/FT2021_12.jpg
How CoachMePlus helps coaches and clients work together to reach their fitness goals
Kevin Dawidowicz, CoachMePlus,fitness app, coaching, coaches, athletes
HCM magazine
I’d like to see the gym sector help champion the social prescribing agenda, as a route to getting more people engaged in physical activity
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings
HCM magazine
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM Magazine
Insight
Despite well-publicised evidence pointing to the link between obesity and severity of illness from COVID-19 we found 8.8 million UK adults had done no exercise for 12 months
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
HCM People
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
Latest News
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured supplier news
Featured supplier news: Humanising the member app experience
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Premier Software Solutions: Management software
Fitness equipment
Precor: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Fit Tech People: Kevin Dawidowicz

Fitness apps are designed to train clients, without a trainer on the other side. We give coaches a tool for connection

Published in Fit Tech 2021 issue 1
It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete

What is CoachMePlus?
CoachMePlus is built around a simple idea, to help coaches and athletes work together to achieve their fitness-related goals. From that idea, highly configurable enterprise software with an app front-end was created. We now have tools that manage fitness, nutrition, wellness and data from other wearables and fitness apps, all in one system, so coaches and trainers have the tools they need to help their athletes. Remote fitness has become the new normal, and we want to help fitness pros stay connected with their clients and athletes.

How did you come up with the concept? Why was it needed?
Back in 2002, the NHL’s Buffalo Sabres came to my company with a problem. All of their workouts were once delivered via paper books and out to the athletes. This effort was time-consuming, cumbersome, and not very helpful. We helped the team create a CDROM version of their workouts and nutrition guides, and made it more interactive.

The idea of taking the system to an online platform was only natural, and we built the first prototype in 2010. We also noticed something else. The coach, Doug McKenney, had technology all around the gym. A BodPod, Woodway treadmills, FirstBeat, Tendo, etc. Each of these technologies had their own software and silo. It only seemed natural to integrate with that data and make a comprehensive view of the athlete. Immediately, the coaches became more informed and more efficient. The players loved seeing their progress and getting competitive with their fitness results.

How has the service evolved over time?
As we built the prototype, we noticed that the same problem was playing out across the entire fitness industry. Gyms and personal trainers have the same issue as coaches from professional sports teams, colleges, high schools, and human performance facilities. Our app quickly grew in popularity in leading-edge facilities and those looking for those incremental increases in performance. Now, the fitness industry is ready for remote fitness, and our platform is now available for prime-time with trainers and clients.

What are the main benefits of CoachMePlus for coaches?
For gyms and personal trainers, clients walk into their facilities with the competition in their own pockets. Fitness apps are designed to train clients without a coach or trainer on the other side. We give coaches and trainers a tool for connection, retention and compliance for their athletes and clients.

We also provide those coaches with the data from their client’s wearable fitness devices such as Apple Watch, Wahoo, Garmin, FitBit, Whoop, Polar, MyFitnessPal, LoseIt, and more to help coaches become more informed and helpful. Using workout planning tools allows them to assign group-specific training and save time while being able to hyper-individualise programming needs.

Messaging and communication tools keep coaches connected, and hydration, nutrition, body weight, and an unlimited amount of goals tracking round out a complete tool for coaches to maintain their client’s progress and retain them as they continue their success.

And for athletes?
For athletes, the most important thing is knowing that someone on the other side helps them reach their goals. Their needs are specific to their situation, and no single fitness app or wearable can provide the guidance they require to get there. Having their coach or trainer provide individualised workouts, nutrition, guidance, and education while being connected to their data pushes athletes to maintain their health, wellness, fitness, and safety.

Athletes are empowered by connecting their own wearable devices and technology, reviewing their dashboards and progress, and seeing the programmes and guidance that the coaches prescribe them.

To what extent can the system be customised?
The one thing we learned is that no two organisations do things the same way. From single personal trainers to gyms, universities, and up to the United States Air Force and Navy, every coach has a distinct set of needs that have to be addressed. Our system is fully customisable to deal with all of the different roles an organisation may have, such as trainers, exercise physiologists, strength and conditioning coaches, nutritionists, physical therapists, and athletic trainers.

Tell us more about the data that the system makes available
CoachMePlus turns data into action. Sources of data can come from the gym and at-home workouts, nutrition tracking, hydration tracking, and fitness technology. If you take a look at the technology stack from the fitness space, it is ever-growing, continually evolving, and will only continue. Using a platform like CoachMePlus allows an organisation to future-proof their technology decisions and develop as the market changes.

Data can be taken from heart rates, HRV, body composition, movement assessment, sleep, stress, mood, pain, soreness, GPS, velocity-based training, and more. Once this data becomes centralised, analysed, and displayed, it is turned into actionable insights that coaches can use to make informed decisions.

What technology is used?
The core of the system is what we call the Algorithm Engine. This tool allows any data point in the system to be connected and gives you the power to write unique algorithms to help make decisions. These algorithms can drive results in data visualisation tools and notifications that help a coach make smarter decisions.

Basing the data on trends, recent analysis, goal ranges, and future projections keeps training progress on track. Best-practice sports science-driven algorithms are built into the application, which takes some of the burdens off the coach who’s analysing the data. It’s a combination of algorithms and a coach providing guidance that creates the best outcome for the athlete.

How has the pandemic affected your business?
After reaching cash-positive in 2019, we approached 2020 with scaling in mind. The last year provided many lessons for us in scaling the packaged product space – while opening a new world of opportunities.

The entire fitness industry has accelerated through an evolution into a blended model of in-person and remote fitness. When the pandemic first hit, we were overwhelmed by the fivefold increase in inbounds and interest in our remote fitness offerings. We had to learn to become more efficient with our marketing efforts and lead-to-conversion ratio.

We found a sweet spot that allows us to scale effectively, and we now have a profitable business model that can scale with additional resources. We’ve added sales and marketing staff to go after the $1.3 billion market opportunity in front of us.

We expect the shift to continue as gyms and in-person training comes back to life. It is this blend of in-person and remote fitness that is the future.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Packages for trainers start from $19/month, and $1500-$2500 for gyms
Packages for trainers start from $19/month, and $1500-$2500 for gyms
Dawidowicz is president of CoachMePlus
Dawidowicz is president of CoachMePlus
CoachMePlus allows coaches to create more personalised workouts for their athletes
CoachMePlus allows coaches to create more personalised workouts for their athletes
The software brings together data on a multitude of different sources
The software brings together data on a multitude of different sources
USAF Airmen view the results of their remote fitness training
USAF Airmen view the results of their remote fitness training
https://www.leisureopportunities.co.uk/images/2021/FT2021_12.jpg
How CoachMePlus helps coaches and clients work together to reach their fitness goals
Kevin Dawidowicz, CoachMePlus,fitness app, coaching, coaches, athletes
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
Latest News
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Latest News
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas, ...
Latest News
A new study has suggested that strength training can result in people losing around a ...
Latest News
Basic-Fit has officially opened its 1,000th club, with the launch of a new site in ...
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured supplier news
Featured supplier news: Humanising the member app experience
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Premier Software Solutions: Management software
Fitness equipment
Precor: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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