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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Clubbercise: Power of group exercise

Clubbercise classes deliver proven results for fitness facilities. We speak to Simon Blay, group exercise coordinator at CV Life, to find out more

Published in Health Club Management 2022 issue 3
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson

When did you launch Clubbercise?
We launched in 2017 and run weekly sessions at four out of our five centres. We offer five sessions a week and this year we’re seeing class numbers continuing to be high performers with members coming from all over the area.

What impact has Clubbercise had?
It’s had a massive and positive impact on new, old, and prospective members. The studios are full, and the choice of music and choreography is helping growth at all sites. Our brilliant team of Clubbercise instructors is building relationships which help us retain the current members.

What would you say are the biggest benefits of Clubbercise?
The opportunity to offer classes to such a wide range of clients. Also, to have the party back after all the lockdowns is helping our business grow, members are returning and it’s helping us reach out to new members of all walks of life.

About Clubbercise
A well-established concept

Clubbercise launched in 2013 and has won numerous industry awards, most recently, it was crowned Best Dance Brand at the 2021 National Community Fitness Awards. Today, there are roughly 100,000 people taking regular Clubbercise classes.

The key to its success is its mass appeal – from those who are just starting out on their fitness journey to music fans and cardio lovers. Classes have a nightclub atmosphere, the lights are dimmed and everyone uses a pair of reusable Clubbercise LED glow sticks.

The darkened environment makes Clubbercise highly attractive to beginners, as one of the main barriers to exercise shown by customer surveys is “not being fit enough” or “not knowing the moves”. At Clubbercise that’s less of an issue.

Making fitness fun

Clubbercise classes help people fall in love with fitness, which means that they’re more likely to stick around and they’re also more likely to tell their friends. The cleverly integrated cardio, toning, combat, and plyometric moves increase the fitness benefits, and with a need to get people back into venues, having a leading, enjoyable group exercise concept on the timetable is essential.

Extra profits

Clubbercise glow sticks have an average profit of £2.50 per pair. There’s also a healthy 15 per cent profit to be made on Clubbercise-branded clothing and accessories.

"The studios are full, and the music and choreography are helping growth at all sites," –  Simon Blay

https://www.leisureopportunities.co.uk/images/2022/294077_771302.jpg
Clubbercise classes deliver proven results for fitness facilities.
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Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
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30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
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12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
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Ibiza, Ibiza, Spain
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01-07 Dec 2022
tbc, Dunedin, New Zealand
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Diary dates

features

Supplier showcase: Clubbercise: Power of group exercise

Clubbercise classes deliver proven results for fitness facilities. We speak to Simon Blay, group exercise coordinator at CV Life, to find out more

Published in Health Club Management 2022 issue 3
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson

When did you launch Clubbercise?
We launched in 2017 and run weekly sessions at four out of our five centres. We offer five sessions a week and this year we’re seeing class numbers continuing to be high performers with members coming from all over the area.

What impact has Clubbercise had?
It’s had a massive and positive impact on new, old, and prospective members. The studios are full, and the choice of music and choreography is helping growth at all sites. Our brilliant team of Clubbercise instructors is building relationships which help us retain the current members.

What would you say are the biggest benefits of Clubbercise?
The opportunity to offer classes to such a wide range of clients. Also, to have the party back after all the lockdowns is helping our business grow, members are returning and it’s helping us reach out to new members of all walks of life.

About Clubbercise
A well-established concept

Clubbercise launched in 2013 and has won numerous industry awards, most recently, it was crowned Best Dance Brand at the 2021 National Community Fitness Awards. Today, there are roughly 100,000 people taking regular Clubbercise classes.

The key to its success is its mass appeal – from those who are just starting out on their fitness journey to music fans and cardio lovers. Classes have a nightclub atmosphere, the lights are dimmed and everyone uses a pair of reusable Clubbercise LED glow sticks.

The darkened environment makes Clubbercise highly attractive to beginners, as one of the main barriers to exercise shown by customer surveys is “not being fit enough” or “not knowing the moves”. At Clubbercise that’s less of an issue.

Making fitness fun

Clubbercise classes help people fall in love with fitness, which means that they’re more likely to stick around and they’re also more likely to tell their friends. The cleverly integrated cardio, toning, combat, and plyometric moves increase the fitness benefits, and with a need to get people back into venues, having a leading, enjoyable group exercise concept on the timetable is essential.

Extra profits

Clubbercise glow sticks have an average profit of £2.50 per pair. There’s also a healthy 15 per cent profit to be made on Clubbercise-branded clothing and accessories.

"The studios are full, and the music and choreography are helping growth at all sites," –  Simon Blay

https://www.leisureopportunities.co.uk/images/2022/294077_771302.jpg
Clubbercise classes deliver proven results for fitness facilities.
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
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Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
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Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board ...
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
On demand
Fitness On Demand: On demand
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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