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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Creative action

This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 10
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
At the heart of this is creative thinking that seeks new partnerships and audiences and rewrites the rules

They say necessity is the mother of invention and while one of the downsides of the pandemic has been extreme stress, there’s also been an upside in the form of a huge outpouring of creativity.

When everything is on the line, the pure adrenaline of the situation can give clarity of vision, reveal new solutions and opportunities and embolden people to take risks and step outside their comfort zone.

The pandemic has also made many people question the rules by which business has always been done and look for better ways and the industry is now benefitting from this effect in spades, as existing operators, investors and entrepreneurs bring new concepts and partnerships to market at a rate we haven’t seen since the sector first emerged in the 1980s.

Much of this change is being driven by operators who’ve realised that growth can be accelerated through new partnerships and business models and also by ‘repacking’ existing offerings for new audiences.

In this issue, we highlight a number of key examples, including a new deal struck between Xponential Fitness and Fitness International (page 30), which will see Xponential’s nine franchise brands being set up in LA Fitness and City Sports Club locations across the US.

The deal is for 350 locations over five years, with the new club-in-club offerings being proposed as an upsell.

Owner-operated businesses have traditionally seen themselves as being in competition with franchises, but this deal turns that thinking on its head and opens up opportunities for collaboration across the sector.

It also plays to the need for traditional health club operations to find ways of upselling to avoid stagnation in growth, without incurring a huge increase in costs.

Also announcing an innovative collaboration this month is F45, which has partnered with OneSpaWorld – a spa operator on land and at sea which is led by Steiner Leisure and Elemis founder, Leonard Fluxman.

Under the multi-year agreement, F45 will deliver its branded workouts on-board cruise ships owned by Royal Caribbean subsidiary, Celebrity Cruises, with the first to launch being on board Celebrity Apex. F45 says it’s targeting the 30m people who take a cruise every year.

New gym models are also continuing to emerge, with 1Rebel’s James Balfour revealing 1Rebel Labs Studio (page 34) and Until London (page 22) creating a chain of private members clubs for PTs.

Hussle has also been challenging the industry’s received wisdom and partnering with McDonald’s (page 72).

At the heart of all this is a creative way of thinking that targets fresh audiences, seeks new partnerships, and challenges and rewrites the rules about what is possible.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/704154_746640.jpg
Property deals, licencing and IP collaborations are opening up new opportunities across the sector and demanding our attention, says Liz Terry
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Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
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Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
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Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
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Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
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New opening
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
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Latest News
Boutique boxing gym brand BXR London will open its second full-service club in London next ...
Latest News
Entries are now open for the annual UK Active Awards. Following two years of unparalleled ...
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Video Gallery
Sport Alliance GmbH
Les Mills
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01 Mar 2022
Live Love Spa HQ, Tustin, United States
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Creative action

This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 10
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
At the heart of this is creative thinking that seeks new partnerships and audiences and rewrites the rules

They say necessity is the mother of invention and while one of the downsides of the pandemic has been extreme stress, there’s also been an upside in the form of a huge outpouring of creativity.

When everything is on the line, the pure adrenaline of the situation can give clarity of vision, reveal new solutions and opportunities and embolden people to take risks and step outside their comfort zone.

The pandemic has also made many people question the rules by which business has always been done and look for better ways and the industry is now benefitting from this effect in spades, as existing operators, investors and entrepreneurs bring new concepts and partnerships to market at a rate we haven’t seen since the sector first emerged in the 1980s.

Much of this change is being driven by operators who’ve realised that growth can be accelerated through new partnerships and business models and also by ‘repacking’ existing offerings for new audiences.

In this issue, we highlight a number of key examples, including a new deal struck between Xponential Fitness and Fitness International (page 30), which will see Xponential’s nine franchise brands being set up in LA Fitness and City Sports Club locations across the US.

The deal is for 350 locations over five years, with the new club-in-club offerings being proposed as an upsell.

Owner-operated businesses have traditionally seen themselves as being in competition with franchises, but this deal turns that thinking on its head and opens up opportunities for collaboration across the sector.

It also plays to the need for traditional health club operations to find ways of upselling to avoid stagnation in growth, without incurring a huge increase in costs.

Also announcing an innovative collaboration this month is F45, which has partnered with OneSpaWorld – a spa operator on land and at sea which is led by Steiner Leisure and Elemis founder, Leonard Fluxman.

Under the multi-year agreement, F45 will deliver its branded workouts on-board cruise ships owned by Royal Caribbean subsidiary, Celebrity Cruises, with the first to launch being on board Celebrity Apex. F45 says it’s targeting the 30m people who take a cruise every year.

New gym models are also continuing to emerge, with 1Rebel’s James Balfour revealing 1Rebel Labs Studio (page 34) and Until London (page 22) creating a chain of private members clubs for PTs.

Hussle has also been challenging the industry’s received wisdom and partnering with McDonald’s (page 72).

At the heart of all this is a creative way of thinking that targets fresh audiences, seeks new partnerships, and challenges and rewrites the rules about what is possible.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/704154_746640.jpg
Property deals, licencing and IP collaborations are opening up new opportunities across the sector and demanding our attention, says Liz Terry
Latest News
Boutique boxing gym brand BXR London will open its second full-service club in London next ...
Latest News
Entries are now open for the annual UK Active Awards. Following two years of unparalleled ...
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Video Gallery
Sport Alliance GmbH
Les Mills
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01 Mar 2022
Live Love Spa HQ, Tustin, United States
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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