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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Sponsored: Legend software: Exceed your potential

We look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution

Published in Health Club Management 2020 issue 9
Legend helps you maximise profitability / Halfpoint/istockphoto
Legend helps you maximise profitability / Halfpoint/istockphoto

Legend software, with integrated membership payments and value-added services, offers a complete end-to-end leisure management solution delivered via a single database.

This makes it easier to run your facilities more effectively, with greater insight into your customers.

COVID-19 is increasing the pressure and competitiveness of the already challenging leisure industry. Consumers have access to ever greater choice; increasingly attractive offerings; lower price points; and a wide variety of exercise options. What’s more, many of those who were confident gym goers, are now cautious about returning.

As an operator, your ability to communicate via timely and personalised messages, deal efficiently with payments, and deliver a seamless service across all aspects of the customer lifecycle, is now intrinsic to business recovery and success.

Leisure management software has developed rapidly to streamline operations and improve customer management. However, the majority of operators lack the resource, expertise, and time to unlock and leverage actionable insights from customer data, or manage the complexities of membership payment processes and delivery.

Legend combines software, membership payments and value-added services to perform all these functions, enabling you to focus on delivering your business potential.

Legend can help you overcome daily challenges and maximise the value from your software investment. As Legend is a TSG solution, you’ll benefit from global insights and specialist expertise across business management software, payments and services for health and fitness operators.

Integrated, Value-Added Services
Billing and payment processing – BACS Bureau

Jon Layton, systems and membership manager at Halo Leisure, explains: "Legend offers a fully integrated service, offering Direct Debit collections, representations, tailored CRM platform including automated customer journeys, and credit control for debtors."

Increased collection rates

Lee Wood, commercial director and deputy chief executive of Active Tameside, adds: "We started using Legend BACS Bureau in 2012 and from a pre-Legend collection rate of 87 per cent, we’ve now risen to 96 per cent, which is absolutely fantastic. We have one very happy FD!"

Flexible payments

With Legend, you can design a payments calendar to suit your preferred submission timetable by adjusting the timing and/or the frequency of collections.

Claire Turnbull, business development manager at Abbeycroft Leisure, adds: Legend has changed the way in which we collect our Direct Debits.

"Historically, we had one monthly collection for our membership fees, now we do four collections a month, offering a choice of four different dates to our customers.

"The great benefit for us is that we’re able to take a month’s membership fees in advance for every single member, so it’s uplifted our income. For customers and for staff, it’s a much simpler and more flexible way of joining."

Member retention and engagement

Legend’s integrated approach is designed to retain members and maximise revenue, freeing up time for your team and enabling them to focus on what they do best – providing an exceptional customer experience.

Benefits operators have seen include improved customer retention, reduced business administration and overheads, and increased profitability.

Online joining and digital agreements let customers join anytime through a digital payments process, capturing vital demographic information and creating a platform to increase revenue from membership, pay and play, bookings, marketing campaigns and online sales.

Layton says: "Legend has transformed the way we interact with our customers. We originally started with a new member journey, where all new members get an automated email welcoming them to our centres. This has helped increase engagement rates; retention rates are better and our customers are better informed." 

Retention and recovery services

Legend’s retention and recovery services proactively re-engage and win back members, extending the life of customers.

Unlike a pure payment gateway, our processes ensure that if a payment becomes overdue, the Legend team is in immediate contact, to notify and attempt to resolve and retain the customer.

Layton says: "We’ve introduced credit control journeys that have helped increase the amount of revenue we get back from people who have defaulted on Direct Debits." 

 Andrew Hetherington, from Inverclyde Leisure, adds: "Inverclyde has seen great improvement since the introduction of the Legend BACS Bureau. It has helped not only our debt recovery in terms of financial, but also the management processes and the automated systems behind the scenes that help to maintain that debt control."

Unlocking value

Hetherington continues, saying: "Since utilising the bureau, not only have we increased our uplift percentage to well over 98 per cent, we’ve also found efficiencies with staff time. Automated processes have freed up our employees to focus on duties in other areas, which adds to overall customer satisfaction." 

Legend’s integrated membership payments and services solve complex challenges, increase revenue, drive retention and maximise profitability, without leaving the work to you.

Now more than ever, it is imperative you can unlock the full value of your leisure management solutions. Legend is here to help.

Find out more: www.legendware.co.uk

Legend partners with leading UK leisure / PeopleImages/istockphotooperators
https://www.leisureopportunities.co.uk/images/2020/185457_876801.jpg
A look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Exercise equipment
EXF Fitness Equipment: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Member feedback software
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Design consultants
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Legend software: Exceed your potential

We look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution

Published in Health Club Management 2020 issue 9
Legend helps you maximise profitability / Halfpoint/istockphoto
Legend helps you maximise profitability / Halfpoint/istockphoto

Legend software, with integrated membership payments and value-added services, offers a complete end-to-end leisure management solution delivered via a single database.

This makes it easier to run your facilities more effectively, with greater insight into your customers.

COVID-19 is increasing the pressure and competitiveness of the already challenging leisure industry. Consumers have access to ever greater choice; increasingly attractive offerings; lower price points; and a wide variety of exercise options. What’s more, many of those who were confident gym goers, are now cautious about returning.

As an operator, your ability to communicate via timely and personalised messages, deal efficiently with payments, and deliver a seamless service across all aspects of the customer lifecycle, is now intrinsic to business recovery and success.

Leisure management software has developed rapidly to streamline operations and improve customer management. However, the majority of operators lack the resource, expertise, and time to unlock and leverage actionable insights from customer data, or manage the complexities of membership payment processes and delivery.

Legend combines software, membership payments and value-added services to perform all these functions, enabling you to focus on delivering your business potential.

Legend can help you overcome daily challenges and maximise the value from your software investment. As Legend is a TSG solution, you’ll benefit from global insights and specialist expertise across business management software, payments and services for health and fitness operators.

Integrated, Value-Added Services
Billing and payment processing – BACS Bureau

Jon Layton, systems and membership manager at Halo Leisure, explains: "Legend offers a fully integrated service, offering Direct Debit collections, representations, tailored CRM platform including automated customer journeys, and credit control for debtors."

Increased collection rates

Lee Wood, commercial director and deputy chief executive of Active Tameside, adds: "We started using Legend BACS Bureau in 2012 and from a pre-Legend collection rate of 87 per cent, we’ve now risen to 96 per cent, which is absolutely fantastic. We have one very happy FD!"

Flexible payments

With Legend, you can design a payments calendar to suit your preferred submission timetable by adjusting the timing and/or the frequency of collections.

Claire Turnbull, business development manager at Abbeycroft Leisure, adds: Legend has changed the way in which we collect our Direct Debits.

"Historically, we had one monthly collection for our membership fees, now we do four collections a month, offering a choice of four different dates to our customers.

"The great benefit for us is that we’re able to take a month’s membership fees in advance for every single member, so it’s uplifted our income. For customers and for staff, it’s a much simpler and more flexible way of joining."

Member retention and engagement

Legend’s integrated approach is designed to retain members and maximise revenue, freeing up time for your team and enabling them to focus on what they do best – providing an exceptional customer experience.

Benefits operators have seen include improved customer retention, reduced business administration and overheads, and increased profitability.

Online joining and digital agreements let customers join anytime through a digital payments process, capturing vital demographic information and creating a platform to increase revenue from membership, pay and play, bookings, marketing campaigns and online sales.

Layton says: "Legend has transformed the way we interact with our customers. We originally started with a new member journey, where all new members get an automated email welcoming them to our centres. This has helped increase engagement rates; retention rates are better and our customers are better informed." 

Retention and recovery services

Legend’s retention and recovery services proactively re-engage and win back members, extending the life of customers.

Unlike a pure payment gateway, our processes ensure that if a payment becomes overdue, the Legend team is in immediate contact, to notify and attempt to resolve and retain the customer.

Layton says: "We’ve introduced credit control journeys that have helped increase the amount of revenue we get back from people who have defaulted on Direct Debits." 

 Andrew Hetherington, from Inverclyde Leisure, adds: "Inverclyde has seen great improvement since the introduction of the Legend BACS Bureau. It has helped not only our debt recovery in terms of financial, but also the management processes and the automated systems behind the scenes that help to maintain that debt control."

Unlocking value

Hetherington continues, saying: "Since utilising the bureau, not only have we increased our uplift percentage to well over 98 per cent, we’ve also found efficiencies with staff time. Automated processes have freed up our employees to focus on duties in other areas, which adds to overall customer satisfaction." 

Legend’s integrated membership payments and services solve complex challenges, increase revenue, drive retention and maximise profitability, without leaving the work to you.

Now more than ever, it is imperative you can unlock the full value of your leisure management solutions. Legend is here to help.

Find out more: www.legendware.co.uk

Legend partners with leading UK leisure / PeopleImages/istockphotooperators
https://www.leisureopportunities.co.uk/images/2020/185457_876801.jpg
A look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
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UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
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The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Member feedback software
AskNicely: Member feedback software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Sothys: Skincare
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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The Retention Guru
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