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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Technogym: The R1SE of a fusion brand

Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique

Published in Health Club Management 2021 issue 8
Using a combination of Skillrun and Technogym Bench, the team have brought their class concept to life / Photo: Technogym
Using a combination of Skillrun and Technogym Bench, the team have brought their class concept to life / Photo: Technogym
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique

When three business partners combined forces to bring a fresh and exciting boutique fitness experience to the seaside town of Bournemouth, they knew their choice of equipment would be central to delivering the customer experience.

Janes and Whisken have decades of experience in the fitness industry, as PTs, sports coaches, and facility managers. The third partner, Ty Temel brings a different dimension with his background as a nightclub owner. This combination of experiences has created a stunning boutique club with wow-factor aesthetics, high-end AV, and exciting programming.

“We all have backgrounds in different industries, and this has helped us create a massively memorable experience,” says Janes. “R1SE shows how effective the synergy of fitness and nightlife can be – we wanted to bring that out of London and down to the south coast.”

“The R1SE boutique fitness concept also gives people a sense of being part of something really special,” says Whisken. “We feel it should be a mix of training, music, atmosphere and having a good time with like-minded people.”

Experiential brand
The team had a clear vision of their brand aesthetic, and knew their choice of equipment would need to combine high functionality and ease of use so R1SE customers could hit their performance goals.

“Technogym understood exactly what we wanted to achieve,” says Janes. “The team was on board with our vision right from the start, and we knew they would be much more than an equipment partner.”

Janes and Whisken were familiar with Technogym from their background as coaches and facility managers, but were surprised by how much more there was to discover about the functionality and innovation behind the products.

“Technogym matches everything about us as a brand,” explains Jamie. “It’s all about quality, aesthetics, and next-level experience. We very quickly made the decision to use them for our gym floor and studio class concepts.”

Unique class concepts
R1SE was built around three customer offerings: a beach-style health and wellbeing café, the gym floor area, and a studio for HIIT and yoga classes.

The R1SE gym is zoned into weights, functional training and recovery areas and a cardio zone with innovations by Technogym creating a premium experience.

The R1SE Arena studio offers a variety of HIIT-style classes and a unique twist on yoga, all in an immersive setting that puts people in the zone.

One of R1SE’s key class offerings combines cardio and weights for a fun and intense conditioning workout using Technogym Skillrun and the Technogym Bench.

“Both these pieces of equipment are perfect for what we wanted to achieve,” says Jamie. “Skillrun is easy to use in a class environment, but offers so much functionality. People can make it as simple or as advanced as they want, which is key to creating a really personal class challenge.”

Using a combination of Skillrun and Technogym Bench, the team have brought their class concept to life.

“In creating a premium offer, we needed to choose the right bench,” says Andy. “Technogym Bench was chosen for these reasons: it’s easy to use but provides infinite training opportunities and it’s the best-looking bench on the market by far, while being also compact, which is important to our aesthetic.”

Getting the message out
The team developed R1SE during lockdown, which meant getting word out about the new facility through social media and local outreach.

With the support and guidance of Technogym in developing marketing assets and a social media strategy, the team have created a buzz around the new facility.

Classes have already started on Bournemouth beach, giving locals a chance to meet the R1SE instructors and experience the R1SE team atmosphere.

“We need to create interest around the brand before opening,” explains Janes, “but we also want to build trust and connection with people from the start. Our goal is to become a place that’s known for great support around healthy lifestyle and fitness.”

With no existing boutique fitness brands operating in the area, the team is keen to establish R1SE as an attractive and motivating place for people to come for workouts, events and also for some healthy me-time in pursuit of wellbeing.

The R1SE Hangout café will offer mouth-watering healthy food and a beachy laid-back vibe which complements the urban feel of the gym and studio.

“People want to feel part of something that positively affects their lifestyle,” says Jamie. “That’s why we’ve focused on every aspect of healthy living, from training to food and relaxation.”

The future of R1SE
R1SE Bournemouth is proof of concept for this ambitious team who have their sights set on developing a group of boutique facilities throughout the south and south west of England.

“The past year has changed people’s priorities and brought certain things to the fore,” says Andy. “People want memorable experiences with great people, they thrive on social contact. We’re proud of creating a really fresh fitness brand that gives customers that amazing experience with high-quality equipment, instructors, and programming.

“Technogym has shared our excitement from day one and we look forward to working with them as R1SE grows.”

More: w

RiSE has a dedicated weights zone with nightclub styling / Photo: Technogym
RiSE has a dedicated weights zone with nightclub styling / Photo: Technogym
/ Photo: Technogym
/ Photo:Technogym
https://www.leisureopportunities.co.uk/images/2021/584944_642968.jpg
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
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FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
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Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
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TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Precor: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
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Management software
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Property & Tenders
Welwyn Garden City
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Newport, Shropshire
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Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Technogym: The R1SE of a fusion brand

Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique

Published in Health Club Management 2021 issue 8
Using a combination of Skillrun and Technogym Bench, the team have brought their class concept to life / Photo: Technogym
Using a combination of Skillrun and Technogym Bench, the team have brought their class concept to life / Photo: Technogym
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique

When three business partners combined forces to bring a fresh and exciting boutique fitness experience to the seaside town of Bournemouth, they knew their choice of equipment would be central to delivering the customer experience.

Janes and Whisken have decades of experience in the fitness industry, as PTs, sports coaches, and facility managers. The third partner, Ty Temel brings a different dimension with his background as a nightclub owner. This combination of experiences has created a stunning boutique club with wow-factor aesthetics, high-end AV, and exciting programming.

“We all have backgrounds in different industries, and this has helped us create a massively memorable experience,” says Janes. “R1SE shows how effective the synergy of fitness and nightlife can be – we wanted to bring that out of London and down to the south coast.”

“The R1SE boutique fitness concept also gives people a sense of being part of something really special,” says Whisken. “We feel it should be a mix of training, music, atmosphere and having a good time with like-minded people.”

Experiential brand
The team had a clear vision of their brand aesthetic, and knew their choice of equipment would need to combine high functionality and ease of use so R1SE customers could hit their performance goals.

“Technogym understood exactly what we wanted to achieve,” says Janes. “The team was on board with our vision right from the start, and we knew they would be much more than an equipment partner.”

Janes and Whisken were familiar with Technogym from their background as coaches and facility managers, but were surprised by how much more there was to discover about the functionality and innovation behind the products.

“Technogym matches everything about us as a brand,” explains Jamie. “It’s all about quality, aesthetics, and next-level experience. We very quickly made the decision to use them for our gym floor and studio class concepts.”

Unique class concepts
R1SE was built around three customer offerings: a beach-style health and wellbeing café, the gym floor area, and a studio for HIIT and yoga classes.

The R1SE gym is zoned into weights, functional training and recovery areas and a cardio zone with innovations by Technogym creating a premium experience.

The R1SE Arena studio offers a variety of HIIT-style classes and a unique twist on yoga, all in an immersive setting that puts people in the zone.

One of R1SE’s key class offerings combines cardio and weights for a fun and intense conditioning workout using Technogym Skillrun and the Technogym Bench.

“Both these pieces of equipment are perfect for what we wanted to achieve,” says Jamie. “Skillrun is easy to use in a class environment, but offers so much functionality. People can make it as simple or as advanced as they want, which is key to creating a really personal class challenge.”

Using a combination of Skillrun and Technogym Bench, the team have brought their class concept to life.

“In creating a premium offer, we needed to choose the right bench,” says Andy. “Technogym Bench was chosen for these reasons: it’s easy to use but provides infinite training opportunities and it’s the best-looking bench on the market by far, while being also compact, which is important to our aesthetic.”

Getting the message out
The team developed R1SE during lockdown, which meant getting word out about the new facility through social media and local outreach.

With the support and guidance of Technogym in developing marketing assets and a social media strategy, the team have created a buzz around the new facility.

Classes have already started on Bournemouth beach, giving locals a chance to meet the R1SE instructors and experience the R1SE team atmosphere.

“We need to create interest around the brand before opening,” explains Janes, “but we also want to build trust and connection with people from the start. Our goal is to become a place that’s known for great support around healthy lifestyle and fitness.”

With no existing boutique fitness brands operating in the area, the team is keen to establish R1SE as an attractive and motivating place for people to come for workouts, events and also for some healthy me-time in pursuit of wellbeing.

The R1SE Hangout café will offer mouth-watering healthy food and a beachy laid-back vibe which complements the urban feel of the gym and studio.

“People want to feel part of something that positively affects their lifestyle,” says Jamie. “That’s why we’ve focused on every aspect of healthy living, from training to food and relaxation.”

The future of R1SE
R1SE Bournemouth is proof of concept for this ambitious team who have their sights set on developing a group of boutique facilities throughout the south and south west of England.

“The past year has changed people’s priorities and brought certain things to the fore,” says Andy. “People want memorable experiences with great people, they thrive on social contact. We’re proud of creating a really fresh fitness brand that gives customers that amazing experience with high-quality equipment, instructors, and programming.

“Technogym has shared our excitement from day one and we look forward to working with them as R1SE grows.”

More: w

RiSE has a dedicated weights zone with nightclub styling / Photo: Technogym
RiSE has a dedicated weights zone with nightclub styling / Photo: Technogym
/ Photo: Technogym
/ Photo:Technogym
https://www.leisureopportunities.co.uk/images/2021/584944_642968.jpg
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Latest News
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
Latest News
The City of Madrid could become one of the healthiest in the world if plans ...
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Luxury health club operator, Third Space, has opened the doors to its latest club in ...
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A total of 22.7 million Brits – more than a third of the total population ...
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Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
Featured supplier news
Featured supplier news: 1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Company profiles
Company profile: TVS Group
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Precor: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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