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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Tanita: Engaging insights

Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes

Published in Health Club Management 2021 issue 11
Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA
Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA

Code Fitness launched in Newark in 2013 with a mission to help more people get results.

In 2018, co-owners Steve McClory and Luke Watson, invested in a purpose-built gym to extend the offering.

Members have a variety of programmes to choose from with defined processes to help them achieve their desired goals and can choose and switch between them.

Integral to the business is the Tanita Body Composition analyser which enables members to measure and understand their progress.

It’s one of the essential parts of Code’s ‘Premier’ membership and is also popular with health seekers who choose to be active elsewhere, but come to Code for their measurements and to get advice, coaching and motivation.

Monitoring and motivating
“The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great as a conversation starter, says McClory. “Having so much information from the fast analysis means we can focus on different things with different people.”

The results of the analysis can be a focal point for workouts, depending on the desired results.

“We tend to use five main pieces of information for each of our membership types,” he says. “For example, with our Good Health Membership, we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.

"Although there’ll be a crossover with other membership types, these aren’t the same results we’d focus on with members on other systems.”

Opening up new markets
The Tanita Body Composition analyser gives Code Fitness the opportunity to target people that many would not view as traditional gym members, such as those looking for prevention and wellness advice. 

“Our health membership attracts members whose sole focus is health improvement,” says McClory. “This has helped us grow and develop as a business while allowing us to stand out as a gym that offers and delivers a far more personalised solution.

“For example, members on our Health Membership love seeing all their results change, especially their metabolic age. No one in their 40s wants to see their metabolic age in the 60s, but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales create the potential to develop different revenue streams, including for one-off use, regular monthly check-ins and as part of a gym membership. We’ve seen a significant improvement in compliance and retention off the back of this approach.

“We chose Tanita because they’re at the forefront of this technology. I’d highly recommend them to any gym owner, as they’re always extremely professional and supportive with everything we need.”

More: www.tanita.eu

PHOTO: Steve McClory

"The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great for a conversation starter on a variety of things," – Steve McClory, Code Fitness

https://www.leisureopportunities.co.uk/images/2021/512914_840924.jpg
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
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features

Supplier showcase: Tanita: Engaging insights

Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes

Published in Health Club Management 2021 issue 11
Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA
Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA

Code Fitness launched in Newark in 2013 with a mission to help more people get results.

In 2018, co-owners Steve McClory and Luke Watson, invested in a purpose-built gym to extend the offering.

Members have a variety of programmes to choose from with defined processes to help them achieve their desired goals and can choose and switch between them.

Integral to the business is the Tanita Body Composition analyser which enables members to measure and understand their progress.

It’s one of the essential parts of Code’s ‘Premier’ membership and is also popular with health seekers who choose to be active elsewhere, but come to Code for their measurements and to get advice, coaching and motivation.

Monitoring and motivating
“The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great as a conversation starter, says McClory. “Having so much information from the fast analysis means we can focus on different things with different people.”

The results of the analysis can be a focal point for workouts, depending on the desired results.

“We tend to use five main pieces of information for each of our membership types,” he says. “For example, with our Good Health Membership, we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.

"Although there’ll be a crossover with other membership types, these aren’t the same results we’d focus on with members on other systems.”

Opening up new markets
The Tanita Body Composition analyser gives Code Fitness the opportunity to target people that many would not view as traditional gym members, such as those looking for prevention and wellness advice. 

“Our health membership attracts members whose sole focus is health improvement,” says McClory. “This has helped us grow and develop as a business while allowing us to stand out as a gym that offers and delivers a far more personalised solution.

“For example, members on our Health Membership love seeing all their results change, especially their metabolic age. No one in their 40s wants to see their metabolic age in the 60s, but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales create the potential to develop different revenue streams, including for one-off use, regular monthly check-ins and as part of a gym membership. We’ve seen a significant improvement in compliance and retention off the back of this approach.

“We chose Tanita because they’re at the forefront of this technology. I’d highly recommend them to any gym owner, as they’re always extremely professional and supportive with everything we need.”

More: www.tanita.eu

PHOTO: Steve McClory

"The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great for a conversation starter on a variety of things," – Steve McClory, Code Fitness

https://www.leisureopportunities.co.uk/images/2021/512914_840924.jpg
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
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A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
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Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
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4 Global – a partner in the Moving Communities initiative – has completed an initial public ...
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Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a ...
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An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
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Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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