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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Time to step up

Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 11
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
It’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation as a sector

In the summer of 2006, I had an important conversation with Cliff Collins, who was then running the Register of Exercise Professionals (REPs). We discussed an initiative being devised to raise awareness among consumers of important quality control work being done within the sector to ensure all exercise professionals were registered and qualified.

The plan was to run a consumer-facing campaign under the strapline “Our REPutation is your guarantee”, with health clubs displaying the quality mark.

Although the initiative was absolutely necessary and could have given the industry a massive boost, the sector was simply not ready for this level of scrutiny or mature enough to be able to deliver on the vision and so the campaign didn’t generate the level of impact needed to land it.

Fast forward 15 years and today, the time has finally come to realise this vision, with the launch of the new Europe-wide industry accreditation scheme, Fitcert.eu, which has been led by Cliff Collins and developed in partnership between Europe Active and the European Committee for Standardisation.

With a pilot already underway, Fitcert.eu is giving operators the opportunity to register their facilities and be assessed on a quality scale to achieve levels of accreditation that can be publicly displayed in every club.

The aim is for Fitcert.eu to act as a quality mark, giving consumers confidence in health clubs and studios, so they can see the sector is taking standards seriously.

Writing in this issue of HCM (page 54), Collins says: “We have standards mainly because they reduce risk, and in the case of the fitness sector they’re all about risk reduction for our customers, for our employees, and for operators themselves.”

This is absolutely the right time to bring this initiative to market – it’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation in the corridors of power and a very significant part of this will be demonstrating that we’re a professional and credible sector.

We urge all operators across Europe to take Fitcert.eu seriously and to sign up to the scheme, so we have a new industry-wide standard to gather around and promote to consumers and policymakers.

We’re extremely fortunate that Cliff Collins has continued to champion this work and that he’s still helming this initiative all these years later.

The complexities involved in establishing this kind of scheme are vast and require diligent work and endless rounds of diplomacy, for which we owe him a huge debt of gratitude.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/13218_354154.jpg
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
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features

Editor's letter: Time to step up

Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 11
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
It’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation as a sector

In the summer of 2006, I had an important conversation with Cliff Collins, who was then running the Register of Exercise Professionals (REPs). We discussed an initiative being devised to raise awareness among consumers of important quality control work being done within the sector to ensure all exercise professionals were registered and qualified.

The plan was to run a consumer-facing campaign under the strapline “Our REPutation is your guarantee”, with health clubs displaying the quality mark.

Although the initiative was absolutely necessary and could have given the industry a massive boost, the sector was simply not ready for this level of scrutiny or mature enough to be able to deliver on the vision and so the campaign didn’t generate the level of impact needed to land it.

Fast forward 15 years and today, the time has finally come to realise this vision, with the launch of the new Europe-wide industry accreditation scheme, Fitcert.eu, which has been led by Cliff Collins and developed in partnership between Europe Active and the European Committee for Standardisation.

With a pilot already underway, Fitcert.eu is giving operators the opportunity to register their facilities and be assessed on a quality scale to achieve levels of accreditation that can be publicly displayed in every club.

The aim is for Fitcert.eu to act as a quality mark, giving consumers confidence in health clubs and studios, so they can see the sector is taking standards seriously.

Writing in this issue of HCM (page 54), Collins says: “We have standards mainly because they reduce risk, and in the case of the fitness sector they’re all about risk reduction for our customers, for our employees, and for operators themselves.”

This is absolutely the right time to bring this initiative to market – it’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation in the corridors of power and a very significant part of this will be demonstrating that we’re a professional and credible sector.

We urge all operators across Europe to take Fitcert.eu seriously and to sign up to the scheme, so we have a new industry-wide standard to gather around and promote to consumers and policymakers.

We’re extremely fortunate that Cliff Collins has continued to champion this work and that he’s still helming this initiative all these years later.

The complexities involved in establishing this kind of scheme are vast and require diligent work and endless rounds of diplomacy, for which we owe him a huge debt of gratitude.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/13218_354154.jpg
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
Latest News
Younger men at independent gyms are more likely than any other consumer group to accept ...
Latest News
Peloton is set to axe around 800 jobs, increase the price of its equipment and ...
Latest News
Pure Gym has opened its latest location in the Middle East as part of a ...
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
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Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
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Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
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Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: Power Plate
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by ...
Supplier Showcases
Supplier showcase - Myzone – Live Insights
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Everyone Active achieves £100,000 fundraising target for Macmillan Cancer Support
Leisure operator, Everyone Active has reached a milestone fundraising amount for national charity Macmillan Cancer Support.
Featured press releases
Featured press releases: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Directory
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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