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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Precor

Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples

Published in Health Club Management 2019 issue 8
Spinning® classes can create a sense of community that keeps customers coming back
Spinning® classes can create a sense of community that keeps customers coming back

Spinning® is a carefully crafted experience, creating a strong following and sense of community.

This extends far beyond the ride, helping opertors bring enthusiasts and regular exercisers together.

Instructor workshops, charity fundraising, distance challenges and classes aimed at specific groups all combine to keep members coming back for more.

Engaging boutique
Cat Booker, industry expert and owner of Cat Booker Fitness, comments: “It’s all about making sure the exerciser is engaged and feels part of the community.”

Booker’s multi-purpose studio has a 50:50 floor split between Spinning® – featuring 15 Precor Spinner® bikes – and small group functional training.

“Personalisation is important, I want every member to be able to test their power level threshold using SPINPower®, so we can give them an individual fitness programme, no matter what classes they take,” she says.

“Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business. Sometimes these happen naturally, with enthusiasts becoming friends and meeting up outside of the studio. Twice a year we hold a social to bring everyone together, as well as holding workshops on topics such as nutrition and detoxing etc.

“Social media plays a big part in helping members feel part of the wider Spinning® community. They love it when our instructors go to events and can update them with the latest information.”

Salt Ayre successes
Stuart Glover, sports development and facilities manager at Salt Ayre Leisure Centre, agrees community involvement is key to member retention. The leisure centre uses Precor Spinner® bikes to support charity fundraising initiatives, actively placing them in public areas where footfall is high, encouraging gym goers and council staff to engage in distance challenges.

Challenges involve ‘travelling’ a specific distance, eg, Lands End to John O’ Groats. An average of 30-50 participants compete, tracking miles and monitoring progress, on the Precor Spinner® bikes.

Growth at Darwen
Darwen Leisure Centre, a long-time supporter of Spinning®, has invested in 21 Spinner Chrono Power bikes, along with two Spinner® Ride bikes specifically for the gym floor, to give exercisers a choice if they want a simple jump on and ride session.

Richard Brown, leisure, health and wellbeing manager at Blackburn with Darwen Borough Council says: “Indoor cycling remains a mainstay group fitness exercise option for customers throughout the Borough, so ensuring that the experience is consistently positive is important.

Having the latest technology, mixed with great instructor delivery always has our customers coming back for more. It was easy to choose the Precor Spinner® Chrono, as it represents a big step forward in terms of design, feel and quality.”

Find out more: email: [email protected] or call 01276 404900

Cat Booker
"Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business"
http://www.leisureopportunities.com/images/imagesX/45570_870499.jpg
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts
Cat Booker, industry expert and owner, Cat Booker Fitness, Stuart Glover, sports development and facilities manager, Salt Ayre Leisure Centre,,Precor Spinner®, Cat Booker, Stuart Glover, Salt Ayre Leisure Centre, Darwen Leisure Centre,
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features

Supplier showcase: Precor

Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples

Published in Health Club Management 2019 issue 8
Spinning® classes can create a sense of community that keeps customers coming back
Spinning® classes can create a sense of community that keeps customers coming back

Spinning® is a carefully crafted experience, creating a strong following and sense of community.

This extends far beyond the ride, helping opertors bring enthusiasts and regular exercisers together.

Instructor workshops, charity fundraising, distance challenges and classes aimed at specific groups all combine to keep members coming back for more.

Engaging boutique
Cat Booker, industry expert and owner of Cat Booker Fitness, comments: “It’s all about making sure the exerciser is engaged and feels part of the community.”

Booker’s multi-purpose studio has a 50:50 floor split between Spinning® – featuring 15 Precor Spinner® bikes – and small group functional training.

“Personalisation is important, I want every member to be able to test their power level threshold using SPINPower®, so we can give them an individual fitness programme, no matter what classes they take,” she says.

“Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business. Sometimes these happen naturally, with enthusiasts becoming friends and meeting up outside of the studio. Twice a year we hold a social to bring everyone together, as well as holding workshops on topics such as nutrition and detoxing etc.

“Social media plays a big part in helping members feel part of the wider Spinning® community. They love it when our instructors go to events and can update them with the latest information.”

Salt Ayre successes
Stuart Glover, sports development and facilities manager at Salt Ayre Leisure Centre, agrees community involvement is key to member retention. The leisure centre uses Precor Spinner® bikes to support charity fundraising initiatives, actively placing them in public areas where footfall is high, encouraging gym goers and council staff to engage in distance challenges.

Challenges involve ‘travelling’ a specific distance, eg, Lands End to John O’ Groats. An average of 30-50 participants compete, tracking miles and monitoring progress, on the Precor Spinner® bikes.

Growth at Darwen
Darwen Leisure Centre, a long-time supporter of Spinning®, has invested in 21 Spinner Chrono Power bikes, along with two Spinner® Ride bikes specifically for the gym floor, to give exercisers a choice if they want a simple jump on and ride session.

Richard Brown, leisure, health and wellbeing manager at Blackburn with Darwen Borough Council says: “Indoor cycling remains a mainstay group fitness exercise option for customers throughout the Borough, so ensuring that the experience is consistently positive is important.

Having the latest technology, mixed with great instructor delivery always has our customers coming back for more. It was easy to choose the Precor Spinner® Chrono, as it represents a big step forward in terms of design, feel and quality.”

Find out more: email: [email protected] or call 01276 404900

Cat Booker
"Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business"
http://www.leisureopportunities.com/images/imagesX/45570_870499.jpg
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts
Cat Booker, industry expert and owner, Cat Booker Fitness, Stuart Glover, sports development and facilities manager, Salt Ayre Leisure Centre,,Precor Spinner®, Cat Booker, Stuart Glover, Salt Ayre Leisure Centre, Darwen Leisure Centre,
Latest News
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison ...
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The Gym Group is set to continue its fast pace of growth in 2020, with ...
Latest News
A new product aimed at the ageing population is combining wearable fitness tech with artificial ...
Latest News
A three-year research project will look to provide the physical activity industry with a better ...
Latest News
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its ...
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The increasing popularity of streaming services and wireless earbuds – along with the introduction of ...
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Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in ...
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Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Incorpore Ltd
Incorpore is a leading fitness and wellness company who have been successfully delivering solutions to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Exercise equipment
Matrix Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
GymSales: Management software
Fitness equipment
FunXtion International BV: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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