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Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: A matched philosophy

Mars Athletic and Life Fitness have built a powerful partnership

Published in Health Club Management 2022 issue 5
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic

When Mars Athletic (MAC) opened its first club in Istanbul in 2007, the team had great ambitions for the brand. 15 years on, MAC is now the largest health club business in Turkey, with 99 clubs and over 240,000 members.

Its vision – to be recognised as a wellbeing community and not just a gym operator – remains at the heart of the brand, and is central to every decision made by the business, not least of all its choice of fitness equipment supplier.

“Our members are at the heart of our business and beyond membership, each member is part of our community,” explains Can Ikinci, CEO of Mars Athletic. “We’re aiming to be the starting point for a better life, mentally and physically, for our community, because we believe movement feeds the soul, even more so than the body. We embrace the diversity of our community and help them create new habits to create healthier and more active lifestyles.

“Our clubs are the primary touchpoints in which we achieve this and the unique experience we provide at our clubs is crucial. Our strategic partners are also a part of this experience, and their role is critical. Therefore, we take every step very carefully in choosing suppliers that believe in and can help us deliver our mission,” said Ikinci.

“Our collaboration with Life Fitness, which started in 2008, aligns well with this approach, and the Life Fitness equipment helps us create a unique experience in our clubs,” he said.

In addition, the new MAC+ app delivers a holistic fitness experience, offering members access to a digital fitness coach 24/7, whether in-club or at home.

Most recently, Mars Athletic introduced the ICG Connect System, a studio-based indoor cycling concept that uses riders’ data to create unique group cycling experiences.

“With ICG Connect, we wanted to expand the boundaries of what we provide to our community; the real-world ride videos, individual and team races, access to performance data and gamification elements are all features that have really elevated our group cycling offering,” says Ikinci.

“The class energy has reached new levels and our participant numbers are higher than ever; member feedback has been overwhelmingly positive.

“Every day, we’re becoming an irreplaceable friend for our members, bringing together like-minded individuals to engage and inspire each other for a stronger community. We see each of our members as unique individuals, and try to understand their diverse needs to create bespoke experiences – this philosophy is matched perfectly by both companies’ approach.” says Ikinci.

 www.lifefitnessemea.com/en-eu

"We try to understand members’ unique needs to create bespoke experiences" – Can Ikinci, CEO of Mars Athletic

https://www.leisureopportunities.co.uk/images/2022/263837_383271.jpg
Mars Athletic and Life Fitness have built a powerful partnership
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features

Supplier showcase: A matched philosophy

Mars Athletic and Life Fitness have built a powerful partnership

Published in Health Club Management 2022 issue 5
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic

When Mars Athletic (MAC) opened its first club in Istanbul in 2007, the team had great ambitions for the brand. 15 years on, MAC is now the largest health club business in Turkey, with 99 clubs and over 240,000 members.

Its vision – to be recognised as a wellbeing community and not just a gym operator – remains at the heart of the brand, and is central to every decision made by the business, not least of all its choice of fitness equipment supplier.

“Our members are at the heart of our business and beyond membership, each member is part of our community,” explains Can Ikinci, CEO of Mars Athletic. “We’re aiming to be the starting point for a better life, mentally and physically, for our community, because we believe movement feeds the soul, even more so than the body. We embrace the diversity of our community and help them create new habits to create healthier and more active lifestyles.

“Our clubs are the primary touchpoints in which we achieve this and the unique experience we provide at our clubs is crucial. Our strategic partners are also a part of this experience, and their role is critical. Therefore, we take every step very carefully in choosing suppliers that believe in and can help us deliver our mission,” said Ikinci.

“Our collaboration with Life Fitness, which started in 2008, aligns well with this approach, and the Life Fitness equipment helps us create a unique experience in our clubs,” he said.

In addition, the new MAC+ app delivers a holistic fitness experience, offering members access to a digital fitness coach 24/7, whether in-club or at home.

Most recently, Mars Athletic introduced the ICG Connect System, a studio-based indoor cycling concept that uses riders’ data to create unique group cycling experiences.

“With ICG Connect, we wanted to expand the boundaries of what we provide to our community; the real-world ride videos, individual and team races, access to performance data and gamification elements are all features that have really elevated our group cycling offering,” says Ikinci.

“The class energy has reached new levels and our participant numbers are higher than ever; member feedback has been overwhelmingly positive.

“Every day, we’re becoming an irreplaceable friend for our members, bringing together like-minded individuals to engage and inspire each other for a stronger community. We see each of our members as unique individuals, and try to understand their diverse needs to create bespoke experiences – this philosophy is matched perfectly by both companies’ approach.” says Ikinci.

 www.lifefitnessemea.com/en-eu

"We try to understand members’ unique needs to create bespoke experiences" – Can Ikinci, CEO of Mars Athletic

https://www.leisureopportunities.co.uk/images/2022/263837_383271.jpg
Mars Athletic and Life Fitness have built a powerful partnership
Latest News
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
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F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
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A two-year research project will look to find ways to transform the UK's physical activity ...
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The best in the business from across the physical activity sector were honoured last night ...
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Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Myzone
It’s time to give more people more ways to move. Myzone is an innovative heart ...
Supplier Showcases
Supplier showcase - A matched philosophy
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Runcorn
Halton Borough Council
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Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
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