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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Gunnar PetersonChief of athletics, F45

Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset

Published in Health Club Management 2022 issue 4
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day

Tell us about your new gig with F45. What’s happening?
I’m their new chief of athletics and am curating exclusive new workouts for the F45 studios.

The first rep-based workout is a hybrid session combining cardio, resistance, agility and core movements, ensuring members get the best of both worlds for ultimate full-body burn.

The ‘Gunnar Peterson’ workout is based on a pyramid style of training – people will push themselves to the max by increasing their weights as they move through each circuit, helping them build strength and endurance like an athlete.

Why F45, and what’s your professional view on their workouts?
It’s a perfect fit – they do what I do, but on a larger scale and with way better technology. I love it – feels like hand in glove.

They’re terrific, and that’s what drew me in. The workouts are efficient, realistic and well planned-out from micro to macro level. It’s easy to progress, and easy to regress when needed.

How will you improve the workouts?
I hope to add some simple pieces of equipment that provide versatility from a programming standpoint, as well enjoyment to the end user.
The programming, the member interaction, and the trainer interaction is what I’m really looking forward to. The whole athletics team at F45 is an absolute dream to work with.

Why do you see functional fitness as fundamental?
Functional fitness means that it also translates to other aspects of your life, from loading your groceries, to moving up the leaderboard at your tennis club, to keeping up with your active toddler, or to being a lot more resistant to injury and illness. So it means that everyone wins.

What strengths will you bring to F45 in your new role?
I bring 30 years of one-on-one, F45-type training to the team, along with cueing, exercise sequencing, industry connections, and relationships – and this to an already finely tuned machine.

Where do you fit into the management team?
I’m on board with the athletics team and it has been very smooth thus far. More family than team and that suits me to a ‘T’.

How long have you signed up for?
I’m signed up for three years, but I’m looking to be there for as long as I can be of use. There’s so much growth and opportunity. From the CEO down, F45 is poised to make massive changes in the fitness industry.

Tell us a little more about your professional background
I’ve been a personal trainer in Beverly Hills, as well as an NBA strength and conditioning coach, and strength coach to a variety of athletes – male and female.

I’ve done group exercise, workshops, clinics, speaking engagements, and now the biggest challenge – F45 Athletics!

What major trends do you see emerging when it comes to exercise?
The honing of the hybrid model, which is strength plus conditioning, plus movement, all brought to life with futuristic technology.

F45 is at the forefront of this and showing no signs of slowing down. I’m excited to be a part of it.

Have we devoted enough attention to recovery?
I think that we’re starting to do so. The science is now in, and we’re hearing the message loud and clear. Listen to the experts, listen to your body, and you will be able to experience results beyond your wildest dreams.

How does exercise fit into the wider discipline of wellness?
Exercise is the cornerstone of wellness in my opinion. It sets the table for good choices in the rest of your life. It’s the best way to prime your body AND your mind for improvement.

Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day.

In your opinion, how do you feel the pandemic has changed the health and fitness sector?
Initially I think many people were simpy left to fend for themselves. But many health and fitness providers quickly adapted and created ways to follow along at home and remain connected with the mothership, which is key.

Human beings are social by nature and we need that connection.

F45 created an app that allowed you to stay in that ‘team training, life changing’ mindset, even when many couldn’t get into the studios.
That type of innovation is what the network really needs. Hats off to them for leading from the front.

What's your own personal wellness regime?
Being consistent. Not perfect, but consistent. I never miss my workouts, I mix them up, my food isn’t perfect but it’s on point, I work at recovery, and I try to keep stress at a manageable level.

What advice do you have for people who struggle to stick to an exercise regime?
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset.

The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
https://www.leisureopportunities.co.uk/images/2022/719390_524448.jpg
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features

HCM People: Gunnar PetersonChief of athletics, F45

Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset

Published in Health Club Management 2022 issue 4
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day

Tell us about your new gig with F45. What’s happening?
I’m their new chief of athletics and am curating exclusive new workouts for the F45 studios.

The first rep-based workout is a hybrid session combining cardio, resistance, agility and core movements, ensuring members get the best of both worlds for ultimate full-body burn.

The ‘Gunnar Peterson’ workout is based on a pyramid style of training – people will push themselves to the max by increasing their weights as they move through each circuit, helping them build strength and endurance like an athlete.

Why F45, and what’s your professional view on their workouts?
It’s a perfect fit – they do what I do, but on a larger scale and with way better technology. I love it – feels like hand in glove.

They’re terrific, and that’s what drew me in. The workouts are efficient, realistic and well planned-out from micro to macro level. It’s easy to progress, and easy to regress when needed.

How will you improve the workouts?
I hope to add some simple pieces of equipment that provide versatility from a programming standpoint, as well enjoyment to the end user.
The programming, the member interaction, and the trainer interaction is what I’m really looking forward to. The whole athletics team at F45 is an absolute dream to work with.

Why do you see functional fitness as fundamental?
Functional fitness means that it also translates to other aspects of your life, from loading your groceries, to moving up the leaderboard at your tennis club, to keeping up with your active toddler, or to being a lot more resistant to injury and illness. So it means that everyone wins.

What strengths will you bring to F45 in your new role?
I bring 30 years of one-on-one, F45-type training to the team, along with cueing, exercise sequencing, industry connections, and relationships – and this to an already finely tuned machine.

Where do you fit into the management team?
I’m on board with the athletics team and it has been very smooth thus far. More family than team and that suits me to a ‘T’.

How long have you signed up for?
I’m signed up for three years, but I’m looking to be there for as long as I can be of use. There’s so much growth and opportunity. From the CEO down, F45 is poised to make massive changes in the fitness industry.

Tell us a little more about your professional background
I’ve been a personal trainer in Beverly Hills, as well as an NBA strength and conditioning coach, and strength coach to a variety of athletes – male and female.

I’ve done group exercise, workshops, clinics, speaking engagements, and now the biggest challenge – F45 Athletics!

What major trends do you see emerging when it comes to exercise?
The honing of the hybrid model, which is strength plus conditioning, plus movement, all brought to life with futuristic technology.

F45 is at the forefront of this and showing no signs of slowing down. I’m excited to be a part of it.

Have we devoted enough attention to recovery?
I think that we’re starting to do so. The science is now in, and we’re hearing the message loud and clear. Listen to the experts, listen to your body, and you will be able to experience results beyond your wildest dreams.

How does exercise fit into the wider discipline of wellness?
Exercise is the cornerstone of wellness in my opinion. It sets the table for good choices in the rest of your life. It’s the best way to prime your body AND your mind for improvement.

Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day.

In your opinion, how do you feel the pandemic has changed the health and fitness sector?
Initially I think many people were simpy left to fend for themselves. But many health and fitness providers quickly adapted and created ways to follow along at home and remain connected with the mothership, which is key.

Human beings are social by nature and we need that connection.

F45 created an app that allowed you to stay in that ‘team training, life changing’ mindset, even when many couldn’t get into the studios.
That type of innovation is what the network really needs. Hats off to them for leading from the front.

What's your own personal wellness regime?
Being consistent. Not perfect, but consistent. I never miss my workouts, I mix them up, my food isn’t perfect but it’s on point, I work at recovery, and I try to keep stress at a manageable level.

What advice do you have for people who struggle to stick to an exercise regime?
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset.

The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
https://www.leisureopportunities.co.uk/images/2022/719390_524448.jpg
F45’s new chief of athletics on developing exclusive new workouts for the brand
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A new open water swimming venue will has been launched in the heart of Canary ...
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Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
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Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
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Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Mindbody, Inc
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Supplier Showcases
Supplier showcase - Matrix Fitness: Rugby elite
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Serco Leisure’s Helen Bull achieves first for wheelchair users
Serco Leisure’s National Commercial Aquatics Manager, Helen Bull, has created a bit of history, becoming the first wheelchair user to gain RLSS UK’s Open Water Lifeguard (OWL) qualification.
Featured press releases
Featured press releases: Gympass appoints Fitness Partner Sales Director
Gympass, the world’s largest corporate wellbeing platform, has appointed Andrea Sullivan to the newly created role of Fitness Partner Sales Director to oversee its rapidly expanding portfolio of UK gyms.

Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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