GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Mega players

Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market

Published in Health Club Management 2022 issue 4
Anytime Fitness has around 4,000 locations globally / photo: Anytime Fitness
Anytime Fitness has around 4,000 locations globally / photo: Anytime Fitness
At this scale, brands become their own ‘vortex’, able to sell an increasingly broad range of services to members

As the industry grows and more operators achieve global ‘mega player’ status – deemed to be in excess of 1,000 locations – the saturation of the market is increasing and we’re entering a new phase of accelerating aggregation and churn.

At the moment, the biggest players include companies such as Planet Fitness with 2,291 locations, Basic-Fit with 1,097, RSG with 1,000, Xponential with 2,100, Anytime Fitness with more than 5,000, Snap Fitness with 2,000 and F45 with 1,750.

At this kind of scale, brands become their own ‘vortex’, able to sell an increasingly broad range of services to customers and offering cross-portfolio access, such as that afforded by Xponential’s recently-launched X-Pass.

This ‘all locations’ offering is for customers who want to use locations from across the company’s entire estate – which currently has 10 brands covering everything from rowing, yoga, lifting, running and cycling to barre, stretching, boxing and Pilates.

By operating across so many wellness sectors, Xponential is able to keep its members within its own universe for most if not all of their fitness needs, through the X-Pass programme.

In addition to enabling brands to effectively aggregate their own estates – instead of using an external service, such as Classpass – this kind of scale also enables them to create operating clusters to drive economies of scale and improve market visibility, staff training and career opportunities.

As mega players emerge there’s also an accelerating churn in relation to real estate, as market forces determine which brands thrive best in which locations. A steady stream of sites is now changing hands as operators work to optimise locations.

We’re seeing deals whereby one brand is taking over locations previously run by another and they’re thriving under new ownership where they’d previously failed.

In our interview on page 34, industry veteran, Dave Courteen addresses this issue, saying: “Operators must be very clear in their messaging, so people find their way to a club they’re likely to stick with – be clear in who you’re targeting – try not to be all things to all people. Provided we’re clear in our messaging, I believe we can be successful at keeping people engaged with our clubs.”

The final piece of this jigsaw puzzle is input from entrepreneurs who are building businesses to sell to mega player brands. We’re seeing start-ups aligning new health clubs with the systems and processes that will enable them to achieve a profitable exit by selling out to a specific operator as investment continues to flow into the sector.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2022/588080_791660.jpg
Can one operator succeed where another has failed? asks Liz Terry
HCM magazine
Tom Walker investigates how £2.2bn worth of London 2012 legacy investment has failed to empower teachers
HCM magazine
Colin Milner, CEO of the International Council on Active Aging explains the latest research into opportunities in the active-ageing sector
HCM magazine
For years the sector has used participation numbers as a measure of success, but policymakers are now calling for a change to measuring outcomes, so value can be established
HCM Magazine
Policy
Measuring the impact of funding locally outside specific projects was also very limited
HCM Magazine
HCM People
It was important to create a high-end gym that offers as much value to the local community as it does to hotel guests
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
New launch
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
HCM Magazine
Talking point
Are you on board with the metaverse or is it something to leave to the tech team? Kath Hudson investigates
HCM Magazine
Policy
UK Active’s Alex Lucas explains the findings of a new report which shows how the fitness and leisure sector can help transform workforce activity levels in the new hybrid workplace
HCM Magazine
HCM People
Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing
HCM Magazine
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson ...
Company profiles
Company profile: Virtuagym
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
On demand
Fitness On Demand: On demand
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Editor's letter: Mega players

Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market

Published in Health Club Management 2022 issue 4
Anytime Fitness has around 4,000 locations globally / photo: Anytime Fitness
Anytime Fitness has around 4,000 locations globally / photo: Anytime Fitness
At this scale, brands become their own ‘vortex’, able to sell an increasingly broad range of services to members

As the industry grows and more operators achieve global ‘mega player’ status – deemed to be in excess of 1,000 locations – the saturation of the market is increasing and we’re entering a new phase of accelerating aggregation and churn.

At the moment, the biggest players include companies such as Planet Fitness with 2,291 locations, Basic-Fit with 1,097, RSG with 1,000, Xponential with 2,100, Anytime Fitness with more than 5,000, Snap Fitness with 2,000 and F45 with 1,750.

At this kind of scale, brands become their own ‘vortex’, able to sell an increasingly broad range of services to customers and offering cross-portfolio access, such as that afforded by Xponential’s recently-launched X-Pass.

This ‘all locations’ offering is for customers who want to use locations from across the company’s entire estate – which currently has 10 brands covering everything from rowing, yoga, lifting, running and cycling to barre, stretching, boxing and Pilates.

By operating across so many wellness sectors, Xponential is able to keep its members within its own universe for most if not all of their fitness needs, through the X-Pass programme.

In addition to enabling brands to effectively aggregate their own estates – instead of using an external service, such as Classpass – this kind of scale also enables them to create operating clusters to drive economies of scale and improve market visibility, staff training and career opportunities.

As mega players emerge there’s also an accelerating churn in relation to real estate, as market forces determine which brands thrive best in which locations. A steady stream of sites is now changing hands as operators work to optimise locations.

We’re seeing deals whereby one brand is taking over locations previously run by another and they’re thriving under new ownership where they’d previously failed.

In our interview on page 34, industry veteran, Dave Courteen addresses this issue, saying: “Operators must be very clear in their messaging, so people find their way to a club they’re likely to stick with – be clear in who you’re targeting – try not to be all things to all people. Provided we’re clear in our messaging, I believe we can be successful at keeping people engaged with our clubs.”

The final piece of this jigsaw puzzle is input from entrepreneurs who are building businesses to sell to mega player brands. We’re seeing start-ups aligning new health clubs with the systems and processes that will enable them to achieve a profitable exit by selling out to a specific operator as investment continues to flow into the sector.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2022/588080_791660.jpg
Can one operator succeed where another has failed? asks Liz Terry
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
Latest News
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
Latest News
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson ...
Company profiles
Company profile: Virtuagym
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
On demand
Fitness On Demand: On demand
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites