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FITNESS, HEALTH, WELLNESS

features

Employers briefing

Recruiting great fitness staff is an important retention tool in the health and fitness sector. Tom Walker reports

By Tom Walker, Leisure Media | Published in HCM Handbook 2019 issue 1
Having the right staff is crucial to build a positive experience for members / PHOTO: shutterstock/oneinchpunch
Having the right staff is crucial to build a positive experience for members / PHOTO: shutterstock/oneinchpunch

One of the oft-repeated mantras for achieving successful recruitment is to have the “right person, in the right place, at the right time”. Useful advice, especially if it’s accompanied with further considerations. How cost-effective are your ways of finding staff, for example? What about the time spent on finding the right people? And have you got the best possible partners to work with, when searching for new staff?

Taking the time and effort to develop a recruiting process which continually looks for people with the right skills and motivation will not only find you the people – but could save a lot of time and money.

PLANNING FOR SUCCESS
Recruitment and the way it’s planned is essential to every industry. Getting recruitment right in a service industry such as the health and fitness sector is particularly important. Having the right staff is crucial to build a positive experience for your members. Engaging, motivational people can create a positive atmosphere in a club or studio, which is tangible from the very first moment a prospective new member steps inside your facility.

Having great fitness staff is also an important retention tool. According to retention expert Dr Melvyn Hillsdon, if fitness staff actively interact with members, they retain their membership longer than members who receive little interaction.

BUILDING A RESERVE
Finding good, loyal talent can be hard, so ask yourself: Have you made every effort to attract and encourage candidates to apply for your vacancies? Are you clear about your present and future requirements?
Also, at a time when digital record-keeping is getting increasingly important, there’s no reason why you shouldn’t create a talent pool of prospective candidates – acquired, for example, through previous applications – which enables the selection of the best candidates to suit your specific needs.

There’s no harm in doing some market research. Find out how much competitors pay for the same jobs you’re looking to fill – and the types of benefits they offer – to make sure you’re competitive.

HELP IS AT HAND
The Leisure Opportunities recruitment service is the UK’s leading career and recruitment service for the fitness industry. Using the latest technology, it distributes your jobs through printed magazines, websites, digital publications, social media and ezines – so they’re seen by great candidates. Importantly, as each platform is used by industry people to keep up with the latest news, your jobs will be seen by those who aren’t actively jobseeking.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/741158_493610.jpg
Tom Walker looks at key employers in the health and fitness recruitment market
Tom Walker, Journalist, Leisure Media,recruitment market, health and fitness,
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features

Employers briefing

Recruiting great fitness staff is an important retention tool in the health and fitness sector. Tom Walker reports

By Tom Walker, Leisure Media | Published in HCM Handbook 2019 issue 1
Having the right staff is crucial to build a positive experience for members / PHOTO: shutterstock/oneinchpunch
Having the right staff is crucial to build a positive experience for members / PHOTO: shutterstock/oneinchpunch

One of the oft-repeated mantras for achieving successful recruitment is to have the “right person, in the right place, at the right time”. Useful advice, especially if it’s accompanied with further considerations. How cost-effective are your ways of finding staff, for example? What about the time spent on finding the right people? And have you got the best possible partners to work with, when searching for new staff?

Taking the time and effort to develop a recruiting process which continually looks for people with the right skills and motivation will not only find you the people – but could save a lot of time and money.

PLANNING FOR SUCCESS
Recruitment and the way it’s planned is essential to every industry. Getting recruitment right in a service industry such as the health and fitness sector is particularly important. Having the right staff is crucial to build a positive experience for your members. Engaging, motivational people can create a positive atmosphere in a club or studio, which is tangible from the very first moment a prospective new member steps inside your facility.

Having great fitness staff is also an important retention tool. According to retention expert Dr Melvyn Hillsdon, if fitness staff actively interact with members, they retain their membership longer than members who receive little interaction.

BUILDING A RESERVE
Finding good, loyal talent can be hard, so ask yourself: Have you made every effort to attract and encourage candidates to apply for your vacancies? Are you clear about your present and future requirements?
Also, at a time when digital record-keeping is getting increasingly important, there’s no reason why you shouldn’t create a talent pool of prospective candidates – acquired, for example, through previous applications – which enables the selection of the best candidates to suit your specific needs.

There’s no harm in doing some market research. Find out how much competitors pay for the same jobs you’re looking to fill – and the types of benefits they offer – to make sure you’re competitive.

HELP IS AT HAND
The Leisure Opportunities recruitment service is the UK’s leading career and recruitment service for the fitness industry. Using the latest technology, it distributes your jobs through printed magazines, websites, digital publications, social media and ezines – so they’re seen by great candidates. Importantly, as each platform is used by industry people to keep up with the latest news, your jobs will be seen by those who aren’t actively jobseeking.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/741158_493610.jpg
Tom Walker looks at key employers in the health and fitness recruitment market
Tom Walker, Journalist, Leisure Media,recruitment market, health and fitness,
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Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
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The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
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Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
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UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
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As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
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Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Company profiles
Company profile: seca Ltd
As the world market leader of medical measuring and weighing we take body composition analysis ...
Supplier Showcase
Supplier showcase - Jon Williams
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Click on a catalogue to view it online
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Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
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salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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