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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Employers briefing

Recruiting great fitness staff is an important retention tool in the health and fitness sector. Tom Walker reports

By Tom Walker, Leisure Media | Published in HCM Handbook 2019 issue 1
Having the right staff is crucial to build a positive experience for members / PHOTO: shutterstock/oneinchpunch
Having the right staff is crucial to build a positive experience for members / PHOTO: shutterstock/oneinchpunch

One of the oft-repeated mantras for achieving successful recruitment is to have the “right person, in the right place, at the right time”. Useful advice, especially if it’s accompanied with further considerations. How cost-effective are your ways of finding staff, for example? What about the time spent on finding the right people? And have you got the best possible partners to work with, when searching for new staff?

Taking the time and effort to develop a recruiting process which continually looks for people with the right skills and motivation will not only find you the people – but could save a lot of time and money.

PLANNING FOR SUCCESS
Recruitment and the way it’s planned is essential to every industry. Getting recruitment right in a service industry such as the health and fitness sector is particularly important. Having the right staff is crucial to build a positive experience for your members. Engaging, motivational people can create a positive atmosphere in a club or studio, which is tangible from the very first moment a prospective new member steps inside your facility.

Having great fitness staff is also an important retention tool. According to retention expert Dr Melvyn Hillsdon, if fitness staff actively interact with members, they retain their membership longer than members who receive little interaction.

BUILDING A RESERVE
Finding good, loyal talent can be hard, so ask yourself: Have you made every effort to attract and encourage candidates to apply for your vacancies? Are you clear about your present and future requirements?
Also, at a time when digital record-keeping is getting increasingly important, there’s no reason why you shouldn’t create a talent pool of prospective candidates – acquired, for example, through previous applications – which enables the selection of the best candidates to suit your specific needs.

There’s no harm in doing some market research. Find out how much competitors pay for the same jobs you’re looking to fill – and the types of benefits they offer – to make sure you’re competitive.

HELP IS AT HAND
The Leisure Opportunities recruitment service is the UK’s leading career and recruitment service for the fitness industry. Using the latest technology, it distributes your jobs through printed magazines, websites, digital publications, social media and ezines – so they’re seen by great candidates. Importantly, as each platform is used by industry people to keep up with the latest news, your jobs will be seen by those who aren’t actively jobseeking.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/741158_493610.jpg
Tom Walker looks at key employers in the health and fitness recruitment market
Tom Walker, Journalist, Leisure Media,recruitment market, health and fitness,
HCM magazine
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Click on a catalogue to view it online
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25-28 Oct 2022
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25-28 Oct 2022
Ibiza, Ibiza, Spain
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01-07 Dec 2022
tbc, Dunedin, New Zealand
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17-18 Mar 2023
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Diary dates

features

Employers briefing

Recruiting great fitness staff is an important retention tool in the health and fitness sector. Tom Walker reports

By Tom Walker, Leisure Media | Published in HCM Handbook 2019 issue 1
Having the right staff is crucial to build a positive experience for members / PHOTO: shutterstock/oneinchpunch
Having the right staff is crucial to build a positive experience for members / PHOTO: shutterstock/oneinchpunch

One of the oft-repeated mantras for achieving successful recruitment is to have the “right person, in the right place, at the right time”. Useful advice, especially if it’s accompanied with further considerations. How cost-effective are your ways of finding staff, for example? What about the time spent on finding the right people? And have you got the best possible partners to work with, when searching for new staff?

Taking the time and effort to develop a recruiting process which continually looks for people with the right skills and motivation will not only find you the people – but could save a lot of time and money.

PLANNING FOR SUCCESS
Recruitment and the way it’s planned is essential to every industry. Getting recruitment right in a service industry such as the health and fitness sector is particularly important. Having the right staff is crucial to build a positive experience for your members. Engaging, motivational people can create a positive atmosphere in a club or studio, which is tangible from the very first moment a prospective new member steps inside your facility.

Having great fitness staff is also an important retention tool. According to retention expert Dr Melvyn Hillsdon, if fitness staff actively interact with members, they retain their membership longer than members who receive little interaction.

BUILDING A RESERVE
Finding good, loyal talent can be hard, so ask yourself: Have you made every effort to attract and encourage candidates to apply for your vacancies? Are you clear about your present and future requirements?
Also, at a time when digital record-keeping is getting increasingly important, there’s no reason why you shouldn’t create a talent pool of prospective candidates – acquired, for example, through previous applications – which enables the selection of the best candidates to suit your specific needs.

There’s no harm in doing some market research. Find out how much competitors pay for the same jobs you’re looking to fill – and the types of benefits they offer – to make sure you’re competitive.

HELP IS AT HAND
The Leisure Opportunities recruitment service is the UK’s leading career and recruitment service for the fitness industry. Using the latest technology, it distributes your jobs through printed magazines, websites, digital publications, social media and ezines – so they’re seen by great candidates. Importantly, as each platform is used by industry people to keep up with the latest news, your jobs will be seen by those who aren’t actively jobseeking.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/741158_493610.jpg
Tom Walker looks at key employers in the health and fitness recruitment market
Tom Walker, Journalist, Leisure Media,recruitment market, health and fitness,
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
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Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
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Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcases
Supplier showcase - Safespace – Star treatment
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Parkwood Leisure Appoints New Strategic Director
Parkwood Leisure is delighted to announce that Andy Farr will be re-joining the business as Strategic Director from September 2022.
Featured press releases
Featured press releases: Myzone named official event delivery partner to NFG FitGames London
Myzone is proud to announce its position as official event delivery partner to NFG FitGames London, taking place 25-26 June, 2022.
Directory
Spa software
SpaBooker: Spa software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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