GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Embracing digital

We’re in the middle of a change so vast we still can’t see the shape of it. The only definites are that achieving good health will become a new and urgent priority and technology will be a major driver of this, as the fitness industry embraces digital

By Liz Terry, Leisure Media | Published in Fit Tech 2020 issue 1
Liz Terry
Liz Terry
The COVID-19 emergency has accelerated the adoption of fitness technology by a decade

Fit tech has become a tool of hope since the beginning of the coronavirus lockdown, offering health and fitness operators and professionals a fighting chance to save their businesses.

The adrenaline and urgency of the moment have driven the industry to fast track change. We estimate the COVID-19 emergency has accelerated the adoption of technology in the fitness industry by at least a decade in the space of just a few weeks.

Experts calculate that more than half the world’s gyms have been closed at some point during the pandemic, locking out hundreds of millions of members.

The impact of this displacement on the sector has been nothing less than revolutionary, with people in lockdown pining for their exercise fix and health and fitness operators and exercise professionals turning to technology to connect.

Live streaming and on-demand content have exploded to the point where every major gym operator now has a digital offering – many of them developed and launched within a matter of days, showing the huge resourcefulness and energy of the sector.

Deals have been done between competitors, collaborations have yielded new products and an array of new tech set-ups are being used to stay in touch with customers, monetise services, deliver remote and streaming workouts and keep companies and people in business.

The world has changed. The new future will be based on tech in a way that wouldn’t have seemed possible even a few weeks ago.

Now operators and fitpros have tasted the power of tech, there’s no going back. We expect the pivot to digital to continue, for tech to be refined and to bed down to be part of the infrastructure of the industry in a symbiotic relationship with gyms.

The pandemic has drawn the attention of everyone – including governments and corporations – to the fundamental importance of good health, as it emerges this is a major determinant when it comes to COVID-19 survival rates and outcomes.

When the storm has passed and we’re able to reflect on what has happened, it will become clear that being fit must be given far higher priority on a lifelong basis and we expect fitness technology to be one of the major drivers of this revolution to come.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fit tech and gyms are accelerating their symbiotic relationship
Fit tech and gyms are accelerating their symbiotic relationship
https://www.leisureopportunities.co.uk/images/2020/965791_158568.jpg
The COVID-19 emergency has accelerated the adoption of fitness technology by a decade
Embracing digital, editor's letter, Liz Terry,,fit tech, fitness technology, covid-19, coronavirus
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
HCM People
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM Magazine
HCM People
Having someone just feeling comfortable walking into the gym is important
HCM Magazine
Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
Latest News
A national survey has launched to chart the mental health of the fitness and physical ...
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Uniforms
Service Sport: Uniforms
Management software
fibodo Limited: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness Software
FunXtion International BV: Fitness Software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Fitness equipment
TRX Training: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Member feedback software
AskNicely: Member feedback software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Embracing digital

We’re in the middle of a change so vast we still can’t see the shape of it. The only definites are that achieving good health will become a new and urgent priority and technology will be a major driver of this, as the fitness industry embraces digital

By Liz Terry, Leisure Media | Published in Fit Tech 2020 issue 1
Liz Terry
Liz Terry
The COVID-19 emergency has accelerated the adoption of fitness technology by a decade

Fit tech has become a tool of hope since the beginning of the coronavirus lockdown, offering health and fitness operators and professionals a fighting chance to save their businesses.

The adrenaline and urgency of the moment have driven the industry to fast track change. We estimate the COVID-19 emergency has accelerated the adoption of technology in the fitness industry by at least a decade in the space of just a few weeks.

Experts calculate that more than half the world’s gyms have been closed at some point during the pandemic, locking out hundreds of millions of members.

The impact of this displacement on the sector has been nothing less than revolutionary, with people in lockdown pining for their exercise fix and health and fitness operators and exercise professionals turning to technology to connect.

Live streaming and on-demand content have exploded to the point where every major gym operator now has a digital offering – many of them developed and launched within a matter of days, showing the huge resourcefulness and energy of the sector.

Deals have been done between competitors, collaborations have yielded new products and an array of new tech set-ups are being used to stay in touch with customers, monetise services, deliver remote and streaming workouts and keep companies and people in business.

The world has changed. The new future will be based on tech in a way that wouldn’t have seemed possible even a few weeks ago.

Now operators and fitpros have tasted the power of tech, there’s no going back. We expect the pivot to digital to continue, for tech to be refined and to bed down to be part of the infrastructure of the industry in a symbiotic relationship with gyms.

The pandemic has drawn the attention of everyone – including governments and corporations – to the fundamental importance of good health, as it emerges this is a major determinant when it comes to COVID-19 survival rates and outcomes.

When the storm has passed and we’re able to reflect on what has happened, it will become clear that being fit must be given far higher priority on a lifelong basis and we expect fitness technology to be one of the major drivers of this revolution to come.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fit tech and gyms are accelerating their symbiotic relationship
Fit tech and gyms are accelerating their symbiotic relationship
https://www.leisureopportunities.co.uk/images/2020/965791_158568.jpg
The COVID-19 emergency has accelerated the adoption of fitness technology by a decade
Embracing digital, editor's letter, Liz Terry,,fit tech, fitness technology, covid-19, coronavirus
Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
Latest News
A national survey has launched to chart the mental health of the fitness and physical ...
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
Latest News
The government needs to provide the fitness and physical activity sector with a plan which ...
Latest News
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, ...
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Uniforms
Service Sport: Uniforms
Management software
fibodo Limited: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness Software
FunXtion International BV: Fitness Software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Fitness equipment
TRX Training: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Member feedback software
AskNicely: Member feedback software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills