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FITNESS, HEALTH, WELLNESS

features

HCM People: Elodie GaramondLe Tigre: founder

We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat

Published in Health Club Management 2019 issue 9
Elodie Garamond founded Le Tigre in 2013 and now has eight sites
Elodie Garamond founded Le Tigre in 2013 and now has eight sites

What is Le Tigre’s concept?
Le Tigre is dedicated to the yoga lifestyle: aiming to offer a quiet and cosy space to anyone wishing to take a break and connect to themselves.

I wanted to create a tribe of men and women who share a healthy, soothing, happy and aesthetic way of living, and offer them a path where they can connect with their body, spirit and breath and discover their true being.

How has the concept evolved?
Le Tigre has evolved by steps: meeting new people and making it grow like a family. We now have eight sites: six in Paris, one in Monaco and one in Deauville and offer a variety of retreats, such as a French chateau-based yin yoga, meditation and writing retreat and a holistic yoga retreat at a Moroccan palace.

When did you get the idea?
The idea had been in my mind for a while before I eventually reached the point, in 2013, of being obsessed – and crazy enough – to give it a go, while I was just pregnant with my number two. Now keeping “L’Esprit du Tigre” is why I wake up every morning and so far it seems to keep me happy!

How did you go about making the vision a reality?
I created a large and rich network of friends and family to advise and help and recommend the best teachers and practitioners. Then I tried one class after the other while I was expecting. I was so enthusiastic that nothing could stop me. During the day I worked at an advertising agency, testing classes in every break, and filled my Excel spreadsheet of my future class schedule at night. Little by little, it came together.

What were the main challenges with getting it up and running?
Accounting! It has never been my cup of tea and understanding the business model of my future company was a serious brain killer for me!

Do the clubs vary?
They are all the same, but different! The basic offer of products and services is the same in every Tigre, but we try to match the market we are settled in, by proposing more classes, depending on what we feel will be popular.

Who are your members?
Everyone! There really is no prototype for the Le Tigre member, we have men and women of every age and profile who attend our classes.

How much is a class?
A Discovery class is €18 (£16.50, $20), and €280 (£256.88, $312) for 10 classes. The more you buy, the less you pay. But the best deal we offer is the unlimited year pass, giving access to all classes (there are more than 600 class options per week in Paris) with no limitation, which costs €2500 (£2293, $2788).

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Le Tigre aims to provide a quiet and cosy space for members
Le Tigre aims to provide a quiet and cosy space for members
https://www.leisureopportunities.co.uk/images/imagesX/189856_741729.jpg
We speak to Elodie Garamond on making her vision for Le Tigre into a reality and how the company has evolved since its start in 2013. Garamond says, 'Le Tigre is dedicated to the yoga lifestyle: aiming to offer a quiet and cosy space to anyone wishing to take a break and connect to themselves'.
Elodie Garamond, Le Tigre Founder,Elodie Garamond, Le Tigre, Yoga, Yoga retreat, Wellness
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features

HCM People: Elodie GaramondLe Tigre: founder

We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat

Published in Health Club Management 2019 issue 9
Elodie Garamond founded Le Tigre in 2013 and now has eight sites
Elodie Garamond founded Le Tigre in 2013 and now has eight sites

What is Le Tigre’s concept?
Le Tigre is dedicated to the yoga lifestyle: aiming to offer a quiet and cosy space to anyone wishing to take a break and connect to themselves.

I wanted to create a tribe of men and women who share a healthy, soothing, happy and aesthetic way of living, and offer them a path where they can connect with their body, spirit and breath and discover their true being.

How has the concept evolved?
Le Tigre has evolved by steps: meeting new people and making it grow like a family. We now have eight sites: six in Paris, one in Monaco and one in Deauville and offer a variety of retreats, such as a French chateau-based yin yoga, meditation and writing retreat and a holistic yoga retreat at a Moroccan palace.

When did you get the idea?
The idea had been in my mind for a while before I eventually reached the point, in 2013, of being obsessed – and crazy enough – to give it a go, while I was just pregnant with my number two. Now keeping “L’Esprit du Tigre” is why I wake up every morning and so far it seems to keep me happy!

How did you go about making the vision a reality?
I created a large and rich network of friends and family to advise and help and recommend the best teachers and practitioners. Then I tried one class after the other while I was expecting. I was so enthusiastic that nothing could stop me. During the day I worked at an advertising agency, testing classes in every break, and filled my Excel spreadsheet of my future class schedule at night. Little by little, it came together.

What were the main challenges with getting it up and running?
Accounting! It has never been my cup of tea and understanding the business model of my future company was a serious brain killer for me!

Do the clubs vary?
They are all the same, but different! The basic offer of products and services is the same in every Tigre, but we try to match the market we are settled in, by proposing more classes, depending on what we feel will be popular.

Who are your members?
Everyone! There really is no prototype for the Le Tigre member, we have men and women of every age and profile who attend our classes.

How much is a class?
A Discovery class is €18 (£16.50, $20), and €280 (£256.88, $312) for 10 classes. The more you buy, the less you pay. But the best deal we offer is the unlimited year pass, giving access to all classes (there are more than 600 class options per week in Paris) with no limitation, which costs €2500 (£2293, $2788).

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Le Tigre aims to provide a quiet and cosy space for members
Le Tigre aims to provide a quiet and cosy space for members
https://www.leisureopportunities.co.uk/images/imagesX/189856_741729.jpg
We speak to Elodie Garamond on making her vision for Le Tigre into a reality and how the company has evolved since its start in 2013. Garamond says, 'Le Tigre is dedicated to the yoga lifestyle: aiming to offer a quiet and cosy space to anyone wishing to take a break and connect to themselves'.
Elodie Garamond, Le Tigre Founder,Elodie Garamond, Le Tigre, Yoga, Yoga retreat, Wellness
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Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
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With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
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Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
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Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
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Community Leisure UK is helping the drive to Net Zero with the launch of a ...
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Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
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Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
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As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
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Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
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Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
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Company profile: CET Ltd
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
Directory
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
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Loughton, IG10
Knight Frank
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Grantham, Leicestershire
Belvoir Castle
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Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
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Diary dates
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IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
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The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
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Diary dates
22-25 Oct 2024
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Diary dates
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Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
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