GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Everyone's talking about: NHS partnerships

In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?

Published in Health Club Management 2022 issue 4
Fitness pros can deliver ‘activity therapy’ / shutterstock/Photographee.eu
Fitness pros can deliver ‘activity therapy’ / shutterstock/Photographee.eu

The UK’s already stretched National Health Service has been put under unprecedented strain by the global pandemic. Amid the situation with trusts in crisis, ambulance queues, and extended NHS waiting lists, there’s so much our sector could do to support our health service and healthcare professionals.

But how do we make them hear, trust and use us?

Much progress has already been made, and there’s an ever-growing body of research that supports the immense health benefits of physical activity. But is it now time for the health and fitness sector to change its language, and present exercise professionals as what they are – highly-trained activity therapists? Kath Hudson asks our panel of experts.

Muir Gray
Physician
Gray: ‘Language change is needed’

GPs to prescribe judgement-free fitness classes for women” shouted headlines in The Times and the Guardian in December 2021, heralding a new therapeutic approach to the handling of common long-term health conditions.

Excellent work is done in NHS rehabilitation – for example, cardiac rehabilitation – but only as part of specialised NHS services. We need to establish a routine of prescribing and dispensing activity in primary care and physical activity professionals have a key role to play in delivering this. Furthermore, we need to get activity therapy funded, just like drug or psychological therapy.

The evidence base for this is very strong, expressed in the reports Exercise – the Miracle Cure, from the Academy of Medical Royal Colleges in 2015 (www.hcmmag.com/AMRC), and more recently the reassuring report titled Benefits Outweigh Risks from the Faculty of Sport and Exercise Medicine and Sport England (www.hcmmag.com/benefitsrisk). However, evidence alone is insufficient, we need NHS management and political action to fund exercise professionals to deliver activity therapy.

Language is key to this campaign. As I’ve previously written in HCM, the word ‘fitness’ is associated with youth and lycra by many. Although it’s interesting to note that the terms ‘deconditioning’ and ‘reconditioning’ are increasingly being used in healthcare, the NHS itself is using the term wellbeing much more frequently.

‘Health and wellbeing’ is a powerful term, which may be politically useful. While we’re at it, we must discontinue using the term leisure! It’s important to describe the focus of exercise professionals as physical, cognitive and emotional activity, rather than just physical activity, which undersells the huge psychological benefits of their skills.

They’re in the wellbeing business and the intervention should be described as activity therapy distinct from, but closely related to, NHS rehabilitation. We define Activity Therapy as “the promotion and enablement of activity, physical, cognitive and emotional for people with, or at risk of, long-term conditions by people qualified as personal trainers, sports scientists or exercise physiologists”.

We need NHS management and political action to fund exercise professionals to deliver activity therapy

Then we need to seek funding. There is money available in NHS funding pots for increasing the types of roles in primary care. For example, from the Additional Role Reimbursement Scheme, or the Elective Recovery Fund, but while the NHS funds health and wellbeing coaches, there is no mention of trainers or physical activity professionals. However, physical activity professionals are excellent coaches and understand wellbeing, so all can apply for funds if they use the correct language. Some have successfully done so.

Furthermore, there’s an extra £30m in an Innovative Models of Care scheme announced in the Social Care White Paper. We can also use the recent DHSC report Good for You, Good for Us and Good for Everyone, which emphasises that at least 10 per cent of prescribing is pointless. One reason for this is because there’s currently no option to prescribe ‘physical and social activities’ dispensed by a physical activity professional. The time is ripe – we need a National Activity Therapy Service delivered locally by our excellently-trained professionals.

• Muir Grey is advisor to Public Health England, executive director of the Oxford Centre for Triple Value Healthcare and director of the Optimal Ageing Programme

Tara Dillon
CIMSPA
Dillon: ‘Healthcare pros need to meet us in the middle’ / photo: CHRISTIAN ANDERSON

In 2016, CIMSPA facilitated a meeting of all the Royal Colleges and said to them, we have a highly-trained workforce, where would you like us to intervene?

They acknowledged the power of our sector, and the evidence base, but overwhelmingly said they didn’t understand our workforce. They wanted us to be more ‘like them’ in order to give them confidence to refer.

We have since given them this by creating chartered practitioner status for those exercise professionals who have bolted on specialisms to their qualifications – such as stroke rehabilitation, cancer rehab, prehab – to seek chartered practitioner status. We also had to educate the healthcare professionals that this has now happened.

Because physical activity as a preventative measure isn’t taught at medical school, Sport England funded an initiative called the Moving Healthcare Professionals Programme, to educate healthcare professionals on the benefits of exercise. CIMSPA is now involved in reviewing this programme to understand its reach and effectiveness. Very soon, we expect to see some decent analysis to show what difference this is making.

Currently the circle doesn’t complete: there is a connection which needs to be made at government level. So we need to work more closely with the Department of Health and Social Care, as well as the new Office for Health Improvement and Disparities, which is saying that an active lifestyle will feature highly in its work.

The House of Lords Select Committee is recommending that physical activity and sport fits under DHSC not DCMS

There has to be actual political will, not just plaudits and promises, but there are signs this is starting to happen. In December, the House of Lords Select Committee for Sport, Physical Activity and Recreation published its findings – after a year of scrutiny – recommending that physical activity and sport fits under DHSC not DCMS. It also called for a minister who has a responsibility for health and wellbeing, and a national plan which is legislated to deliver.

So we’ve created a Chartered Institute, and chartered roles. The education piece is done, what we need now is some political recognition and healthcare professionals to meet us in the middle and acknowledge they can now refer to our sector and prescribe physical activity.

As a sector, we now need to think about how we market our services, so we appear accessible enough to help whole communities, rather than chasing a membership line. We need to look at integrated collaborative initiatives, joining up with Integrated Care Systems, rather than just appealing to those who we can access easily.

Annie Holden
British Association for Cardiovascular Prevention and Rehabilitation
Annie Holden

The relationship between primary care networks and the health and fitness sector varies around the country. Some counties are already very structured with their funding networks and appreciate the competencies of exercise professionals and how they can support frontline NHS staff, by bringing a whole layer of different qualifications and skill sets.

However, on the whole, the NHS is missing out on a huge opportunity by not leveraging the power of exercise professionals, many of whom are very well qualified, with vocational qualifications and degrees to provide physical activity advice and guidance with behavioural support, as well as more specialist condition-specific knowledge to provide individualised exercise programmes, such as for people with cardiovascular disease.

One of the barriers we’re facing is that the concept of using the health and fitness sector is not widely accepted as part of the mindset of the medical community, however, there’s a wealth of evidence – including NICE guidance – available to show the effectiveness of exercise in preventing and managing long-term conditions and chronic disease, as well as research and guidance highlighting the costs of inactivity to the NHS.

There continue to be lost opportunities to consider an active lifestyle as a first-line approach, rather than the traditional medicalised approach for all

Yet there continue to be lost opportunities to consider an active lifestyle as a possible first-line approach, rather than the traditional medicalised approach for all. This may not change significantly until medical training incorporates more information about the benefits and impact of physical activity. Certainly, Sport England and Office for Health Improvement and Disparities are trying to address this through their Moving Healthcare Professionals Programme.

Another issue is, as a workforce, the health and fitness sector isn’t always perceived by the medical sector as having sufficient professional credibility. CIMSPA is working to address this with its Chartered Status. There’s also a more recent separate move to develop a new Clinical Exercise Physiologist role. So we need to work hard collectively to raise the profile and credibility of our workforce and show the medical sector how our skilled workforce can support management of their patients.

The sector offers a huge untapped resource of a 50,000-strong workforce which is technically competent and highly skilled, with condition-specific qualifications, who could really help to ease the burden on the NHS.

Our sector can help the shift to a prevention agenda / photo: shutterstock/Anna50
Jane Knowles
Somerset Activity and Sports Partnerships
Knowles: ‘We’re connecting primary care with leisure centres’

At the moment there’s a language barrier between the healthcare and health and fitness sectors. The healthcare circles often don’t understand or don’t recognise the level of qualification which health professionals have, and they’re not always fully aware of the benefits of physical activity.

In its defence, the primary care network is working way beyond its capacity, so there is no time or energy from that side to form new relationships. If you’re a brand new provider who they haven’t heard of, then you stand much less chance of working with them.

While exercise professionals might be capable of doing some of the work being carried out by health and wellbeing coaches, many clients would be too intimidated to set foot in a leisure centre.

While leisure centres are certainly an untapped resource for primary care, the image of the industry is still not entirely friendly. To those who have never exercised, health clubs seem to be full of skinny, beautiful people. This cohort needs a lot of handholding and one-to-one guidance to unpick the barriers which have led them to where they are in terms of their physical and mental health.

This cohort needs a lot of handholding and one-to-one guidance to unpick the barriers which have led them to where they are

Campaigns like This Girl Can are helping to change this perception, but it would be helpful for the industry to present more real people in its marketing and social media, and emphasise the benefits of how exercise makes you feel, rather than how it makes you look.

Honest brokers, such as Active Partnerships, can accelerate the relationship between the health and fitness industry and primary care.

For example, we’re currently working on a programme in Somerset where we’ve seconded professionals from leisure centres. We’re connecting leisure centres and the primary care network and all parties will be learning together on the programme which is being financed through a community renewal fund looking at employability and economic activity.

We’ll be working with people who aren’t currently in employment to improve their self esteem and health to get them into a state where they feel fit and able to seek work. The individuals we’ll be targeting for this programme may have high BMIs, hypertension, low mood or anxiety or be new parents. As part of this programme, healthcare assistants from surgeries will accompany patients to the leisure centre to meet the exercise professionals and help overcome the intimidation barrier.

https://www.leisureopportunities.co.uk/images/2022/460334_15867.jpg
Can exercise professionals gain the wider trust of the medical community, and play a pivotal role in the wellbeing agenda?
HCM magazine
RSG Group has opened Heimat, a members-only concept fitness club and a new way to ‘work out and live well’, as Liz Terry reports
HCM magazine
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
HCM magazine
Are you on board with the metaverse or is it something to leave to the tech team? Kath Hudson investigates
HCM Magazine
Letters
The goal of raising the value and importance of physical activity and exercise in society is one that knows no boundary or border – geographic or bureaucratic
HCM Magazine
Editor's letter
For years the sector has used participation numbers as a measure of success, but policymakers are now calling for a change to measuring outcomes, so value can be established
HCM Magazine
Sponsored
BXR is one of the most exciting brands in the fitness industry. Co-founder Alex Nicholl gives us a glimpse behind the scenes
HCM Magazine
Active ageing
Colin Milner, CEO of the International Council on Active Aging explains the latest research into opportunities in the active-ageing sector
HCM Magazine
Interview
Drop Fitness has launched its first site in New Jersey using a new model inspired by the gaming industry. The founder and CEO talks to Kate Cracknell
HCM Magazine
Sponsored
Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022
HCM Magazine
Research
New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
HCM Magazine
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: Trainerize
Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to ...
Supplier Showcases
Supplier showcase - Safespace – Star treatment
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Exercise is Medicine Days: FIBO advocates against lack of exercise
Making a clear statement against the lack of exercise in society: this is the aim FIBO pursues as a member of the ‘Exercise is Medicine’ initiative. Together with EuropeActive the world’s leading trade show will organise the ‘Exercise is Medicine Days’ on Friday and Saturday as part of the Fitness & Health Forum in Hall 8.
Featured press releases
Featured press releases: Everyone Active launches free memberships for people with Parkinson’s
Award-winning leisure operator, Everyone Active is offering free membership to people living with Parkinson’s. The new initiative was launched in partnership with charity Parkinson’s UK on World Parkinson’s Day – Monday, 11 April.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Skincare
Sothys: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Everyone's talking about: NHS partnerships

In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?

Published in Health Club Management 2022 issue 4
Fitness pros can deliver ‘activity therapy’ / shutterstock/Photographee.eu
Fitness pros can deliver ‘activity therapy’ / shutterstock/Photographee.eu

The UK’s already stretched National Health Service has been put under unprecedented strain by the global pandemic. Amid the situation with trusts in crisis, ambulance queues, and extended NHS waiting lists, there’s so much our sector could do to support our health service and healthcare professionals.

But how do we make them hear, trust and use us?

Much progress has already been made, and there’s an ever-growing body of research that supports the immense health benefits of physical activity. But is it now time for the health and fitness sector to change its language, and present exercise professionals as what they are – highly-trained activity therapists? Kath Hudson asks our panel of experts.

Muir Gray
Physician
Gray: ‘Language change is needed’

GPs to prescribe judgement-free fitness classes for women” shouted headlines in The Times and the Guardian in December 2021, heralding a new therapeutic approach to the handling of common long-term health conditions.

Excellent work is done in NHS rehabilitation – for example, cardiac rehabilitation – but only as part of specialised NHS services. We need to establish a routine of prescribing and dispensing activity in primary care and physical activity professionals have a key role to play in delivering this. Furthermore, we need to get activity therapy funded, just like drug or psychological therapy.

The evidence base for this is very strong, expressed in the reports Exercise – the Miracle Cure, from the Academy of Medical Royal Colleges in 2015 (www.hcmmag.com/AMRC), and more recently the reassuring report titled Benefits Outweigh Risks from the Faculty of Sport and Exercise Medicine and Sport England (www.hcmmag.com/benefitsrisk). However, evidence alone is insufficient, we need NHS management and political action to fund exercise professionals to deliver activity therapy.

Language is key to this campaign. As I’ve previously written in HCM, the word ‘fitness’ is associated with youth and lycra by many. Although it’s interesting to note that the terms ‘deconditioning’ and ‘reconditioning’ are increasingly being used in healthcare, the NHS itself is using the term wellbeing much more frequently.

‘Health and wellbeing’ is a powerful term, which may be politically useful. While we’re at it, we must discontinue using the term leisure! It’s important to describe the focus of exercise professionals as physical, cognitive and emotional activity, rather than just physical activity, which undersells the huge psychological benefits of their skills.

They’re in the wellbeing business and the intervention should be described as activity therapy distinct from, but closely related to, NHS rehabilitation. We define Activity Therapy as “the promotion and enablement of activity, physical, cognitive and emotional for people with, or at risk of, long-term conditions by people qualified as personal trainers, sports scientists or exercise physiologists”.

We need NHS management and political action to fund exercise professionals to deliver activity therapy

Then we need to seek funding. There is money available in NHS funding pots for increasing the types of roles in primary care. For example, from the Additional Role Reimbursement Scheme, or the Elective Recovery Fund, but while the NHS funds health and wellbeing coaches, there is no mention of trainers or physical activity professionals. However, physical activity professionals are excellent coaches and understand wellbeing, so all can apply for funds if they use the correct language. Some have successfully done so.

Furthermore, there’s an extra £30m in an Innovative Models of Care scheme announced in the Social Care White Paper. We can also use the recent DHSC report Good for You, Good for Us and Good for Everyone, which emphasises that at least 10 per cent of prescribing is pointless. One reason for this is because there’s currently no option to prescribe ‘physical and social activities’ dispensed by a physical activity professional. The time is ripe – we need a National Activity Therapy Service delivered locally by our excellently-trained professionals.

• Muir Grey is advisor to Public Health England, executive director of the Oxford Centre for Triple Value Healthcare and director of the Optimal Ageing Programme

Tara Dillon
CIMSPA
Dillon: ‘Healthcare pros need to meet us in the middle’ / photo: CHRISTIAN ANDERSON

In 2016, CIMSPA facilitated a meeting of all the Royal Colleges and said to them, we have a highly-trained workforce, where would you like us to intervene?

They acknowledged the power of our sector, and the evidence base, but overwhelmingly said they didn’t understand our workforce. They wanted us to be more ‘like them’ in order to give them confidence to refer.

We have since given them this by creating chartered practitioner status for those exercise professionals who have bolted on specialisms to their qualifications – such as stroke rehabilitation, cancer rehab, prehab – to seek chartered practitioner status. We also had to educate the healthcare professionals that this has now happened.

Because physical activity as a preventative measure isn’t taught at medical school, Sport England funded an initiative called the Moving Healthcare Professionals Programme, to educate healthcare professionals on the benefits of exercise. CIMSPA is now involved in reviewing this programme to understand its reach and effectiveness. Very soon, we expect to see some decent analysis to show what difference this is making.

Currently the circle doesn’t complete: there is a connection which needs to be made at government level. So we need to work more closely with the Department of Health and Social Care, as well as the new Office for Health Improvement and Disparities, which is saying that an active lifestyle will feature highly in its work.

The House of Lords Select Committee is recommending that physical activity and sport fits under DHSC not DCMS

There has to be actual political will, not just plaudits and promises, but there are signs this is starting to happen. In December, the House of Lords Select Committee for Sport, Physical Activity and Recreation published its findings – after a year of scrutiny – recommending that physical activity and sport fits under DHSC not DCMS. It also called for a minister who has a responsibility for health and wellbeing, and a national plan which is legislated to deliver.

So we’ve created a Chartered Institute, and chartered roles. The education piece is done, what we need now is some political recognition and healthcare professionals to meet us in the middle and acknowledge they can now refer to our sector and prescribe physical activity.

As a sector, we now need to think about how we market our services, so we appear accessible enough to help whole communities, rather than chasing a membership line. We need to look at integrated collaborative initiatives, joining up with Integrated Care Systems, rather than just appealing to those who we can access easily.

Annie Holden
British Association for Cardiovascular Prevention and Rehabilitation
Annie Holden

The relationship between primary care networks and the health and fitness sector varies around the country. Some counties are already very structured with their funding networks and appreciate the competencies of exercise professionals and how they can support frontline NHS staff, by bringing a whole layer of different qualifications and skill sets.

However, on the whole, the NHS is missing out on a huge opportunity by not leveraging the power of exercise professionals, many of whom are very well qualified, with vocational qualifications and degrees to provide physical activity advice and guidance with behavioural support, as well as more specialist condition-specific knowledge to provide individualised exercise programmes, such as for people with cardiovascular disease.

One of the barriers we’re facing is that the concept of using the health and fitness sector is not widely accepted as part of the mindset of the medical community, however, there’s a wealth of evidence – including NICE guidance – available to show the effectiveness of exercise in preventing and managing long-term conditions and chronic disease, as well as research and guidance highlighting the costs of inactivity to the NHS.

There continue to be lost opportunities to consider an active lifestyle as a first-line approach, rather than the traditional medicalised approach for all

Yet there continue to be lost opportunities to consider an active lifestyle as a possible first-line approach, rather than the traditional medicalised approach for all. This may not change significantly until medical training incorporates more information about the benefits and impact of physical activity. Certainly, Sport England and Office for Health Improvement and Disparities are trying to address this through their Moving Healthcare Professionals Programme.

Another issue is, as a workforce, the health and fitness sector isn’t always perceived by the medical sector as having sufficient professional credibility. CIMSPA is working to address this with its Chartered Status. There’s also a more recent separate move to develop a new Clinical Exercise Physiologist role. So we need to work hard collectively to raise the profile and credibility of our workforce and show the medical sector how our skilled workforce can support management of their patients.

The sector offers a huge untapped resource of a 50,000-strong workforce which is technically competent and highly skilled, with condition-specific qualifications, who could really help to ease the burden on the NHS.

Our sector can help the shift to a prevention agenda / photo: shutterstock/Anna50
Jane Knowles
Somerset Activity and Sports Partnerships
Knowles: ‘We’re connecting primary care with leisure centres’

At the moment there’s a language barrier between the healthcare and health and fitness sectors. The healthcare circles often don’t understand or don’t recognise the level of qualification which health professionals have, and they’re not always fully aware of the benefits of physical activity.

In its defence, the primary care network is working way beyond its capacity, so there is no time or energy from that side to form new relationships. If you’re a brand new provider who they haven’t heard of, then you stand much less chance of working with them.

While exercise professionals might be capable of doing some of the work being carried out by health and wellbeing coaches, many clients would be too intimidated to set foot in a leisure centre.

While leisure centres are certainly an untapped resource for primary care, the image of the industry is still not entirely friendly. To those who have never exercised, health clubs seem to be full of skinny, beautiful people. This cohort needs a lot of handholding and one-to-one guidance to unpick the barriers which have led them to where they are in terms of their physical and mental health.

This cohort needs a lot of handholding and one-to-one guidance to unpick the barriers which have led them to where they are

Campaigns like This Girl Can are helping to change this perception, but it would be helpful for the industry to present more real people in its marketing and social media, and emphasise the benefits of how exercise makes you feel, rather than how it makes you look.

Honest brokers, such as Active Partnerships, can accelerate the relationship between the health and fitness industry and primary care.

For example, we’re currently working on a programme in Somerset where we’ve seconded professionals from leisure centres. We’re connecting leisure centres and the primary care network and all parties will be learning together on the programme which is being financed through a community renewal fund looking at employability and economic activity.

We’ll be working with people who aren’t currently in employment to improve their self esteem and health to get them into a state where they feel fit and able to seek work. The individuals we’ll be targeting for this programme may have high BMIs, hypertension, low mood or anxiety or be new parents. As part of this programme, healthcare assistants from surgeries will accompany patients to the leisure centre to meet the exercise professionals and help overcome the intimidation barrier.

https://www.leisureopportunities.co.uk/images/2022/460334_15867.jpg
Can exercise professionals gain the wider trust of the medical community, and play a pivotal role in the wellbeing agenda?
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
Latest News
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
Latest News
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: Trainerize
Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to ...
Supplier Showcases
Supplier showcase - Safespace – Star treatment
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Exercise is Medicine Days: FIBO advocates against lack of exercise
Making a clear statement against the lack of exercise in society: this is the aim FIBO pursues as a member of the ‘Exercise is Medicine’ initiative. Together with EuropeActive the world’s leading trade show will organise the ‘Exercise is Medicine Days’ on Friday and Saturday as part of the Fitness & Health Forum in Hall 8.
Featured press releases
Featured press releases: Everyone Active launches free memberships for people with Parkinson’s
Award-winning leisure operator, Everyone Active is offering free membership to people living with Parkinson’s. The new initiative was launched in partnership with charity Parkinson’s UK on World Parkinson’s Day – Monday, 11 April.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Skincare
Sothys: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard
Partner sites