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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Work Out to Help Out

There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 1
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
New research from Public Health England shows that more than 70 per cent of adults want to get healthier in 2021

Losing new year trade as a result of lockdown is a hard blow for the industry and we’re backing ukactive in fighting for sector-specific support, such as VAT relief, to help through this challenging time.

As part of our contribution to this lobbying, HCM has launched a Parliamentary Petition, calling on the UK government to fund a Work Out to Help Out scheme to relaunch the sector when lockdown ends. We’re also calling for gyms to reopen in the first wave, to avoid a repetition of the ‘pubs before gyms’ debacle of 2020.

We hope you’ll sign the petition and urge your members to do the same, so we can show the strength of support for the sector. You can find it at www.HCMmag.com/petition.

Work Out to Help Out would act as a reboot of the traditional new year membership surge, incentivising people to join a gym, club or leisure centre to get fit.

New research from Public Health England shows that 70 per cent of adults ‘want to get healthier’ in 2021, indicating that the scheme would be pushing on an open door.

Operators rely on the new year sign-ups, with up to 30 per cent of new members joining during this period and if we’re unable to claw back this business, it will weaken the sector and reduce exercise options for consumers.

With government support and awareness-raising, we believe Work Out To Help Out would be a turning point for the health of the nation and would set us on the path to recovery after a winter of enforced sedentary behaviour and declining vitality and mental health.

Last year, the government backed the Eat Out to Help Out scheme and spent £.5bn of public money picking up a proportion of people’s restaurant and bar tabs.

We believe the health and fitness sector is equally deserving of support and that using government money to fatten everyone up was not the wisest move, in the middle of a pandemic driven by a virus which preys on people with excess body fat.

We hope this year, the government will back gyms, so we can support people to get fit to fight COVID.

There’s never been a more important time to (re)make the case for putting prevention at the heart of policymaking, as there are daily reminders we’ve lost our way when it comes to health strategy. A study by the University of Cambridge has identified 689 failed policies over a 30 year period in the fight to address the obesity crisis, for example.

We’re trying to vaccinate our way out of this crisis while denying people access to health-giving activity, rather than broadening the approach to utilise the power of prevention.

We must reboot our policies with a focus on helping people to be more healthy, reopening regulated, COVID-secure wellness environments such as gyms and spas and educating people – especially children – in self-care, so we are better-placed to win this battle and the battles to come.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/983979_371752.jpg
The pandemic has shown the need for us to embrace prevention in all areas of life
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Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
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It's time to refocus on the changing needs of older adults, according to a new ...
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In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
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Opinion
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The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Work Out to Help Out

There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 1
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
New research from Public Health England shows that more than 70 per cent of adults want to get healthier in 2021

Losing new year trade as a result of lockdown is a hard blow for the industry and we’re backing ukactive in fighting for sector-specific support, such as VAT relief, to help through this challenging time.

As part of our contribution to this lobbying, HCM has launched a Parliamentary Petition, calling on the UK government to fund a Work Out to Help Out scheme to relaunch the sector when lockdown ends. We’re also calling for gyms to reopen in the first wave, to avoid a repetition of the ‘pubs before gyms’ debacle of 2020.

We hope you’ll sign the petition and urge your members to do the same, so we can show the strength of support for the sector. You can find it at www.HCMmag.com/petition.

Work Out to Help Out would act as a reboot of the traditional new year membership surge, incentivising people to join a gym, club or leisure centre to get fit.

New research from Public Health England shows that 70 per cent of adults ‘want to get healthier’ in 2021, indicating that the scheme would be pushing on an open door.

Operators rely on the new year sign-ups, with up to 30 per cent of new members joining during this period and if we’re unable to claw back this business, it will weaken the sector and reduce exercise options for consumers.

With government support and awareness-raising, we believe Work Out To Help Out would be a turning point for the health of the nation and would set us on the path to recovery after a winter of enforced sedentary behaviour and declining vitality and mental health.

Last year, the government backed the Eat Out to Help Out scheme and spent £.5bn of public money picking up a proportion of people’s restaurant and bar tabs.

We believe the health and fitness sector is equally deserving of support and that using government money to fatten everyone up was not the wisest move, in the middle of a pandemic driven by a virus which preys on people with excess body fat.

We hope this year, the government will back gyms, so we can support people to get fit to fight COVID.

There’s never been a more important time to (re)make the case for putting prevention at the heart of policymaking, as there are daily reminders we’ve lost our way when it comes to health strategy. A study by the University of Cambridge has identified 689 failed policies over a 30 year period in the fight to address the obesity crisis, for example.

We’re trying to vaccinate our way out of this crisis while denying people access to health-giving activity, rather than broadening the approach to utilise the power of prevention.

We must reboot our policies with a focus on helping people to be more healthy, reopening regulated, COVID-secure wellness environments such as gyms and spas and educating people – especially children – in self-care, so we are better-placed to win this battle and the battles to come.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/983979_371752.jpg
The pandemic has shown the need for us to embrace prevention in all areas of life
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Latest News
Sport England has reported a drop of 710,000 in the number of people classed as ...
Latest News
Independent gyms in the UK have fared better during the pandemic than larger corporate operators ...
Latest News
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance ...
Latest News
Fitness and health are priority areas of expenditure for consumers in six key nations around ...
Latest News
Taking antihistamines prior to exercise can prevent the body from getting the full benefit of ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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