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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor’s letter: The mind-body connection

Improved mental health – from a post-workout feelgood buzz right through to the prevention and treatment of depression – is a huge benefit of physical activity. So why is the health club sector being so slow to pick up on this?

By Kate Cracknell | Published in Health Club Management 2016 issue 11
Equinox’s HeadStrong class: Designed to target stress
Equinox’s HeadStrong class: Designed to target stress
By 2020, depression will be the second biggest cause of premature death and disability globally. So what are you offering in your club for that?

By the year 2020, depression will be the second biggest cause of premature death and disability globally. This the WHO statistic quoted by Colin Milner, CEO of the ICAA, in his interview on page 34. And he asks the question: “What are you offering in your club for that – what life balance programming, what social programming? We spend so much money on cardio equipment, and yes, cardiovascular disease is a major health issue – but there are some real basics that clubs are missing.”

Milner is absolutely right: improved mental health is such a fundamental benefit of exercise – we all know how much better and more positive we feel after a workout – yet somehow the vast majority of health club operators have failed to harness its potential to bring in a whole new raft of members.

This in spite of robust evidence that backs up what we innately know: recent Rutgers research, for example, which shows that combining meditation with exercise (30 minutes each, twice a week) reduces the incidence of depressive symptoms by as much as 40 per cent in just two months.

The good news is that things are starting to change, with operators such as Nuffield Health in the UK leading the way. At the end of September, Nuffield Health acquired cognitive behavioural therapy business CBT Services, enabling the not-for-profit healthcare organisation to add an emotional wellbeing provision to its growing list of health and wellbeing services. The new service – comprising cognitive behavioural therapy, counselling and general psychological therapies – has been designed to provide coping skills and support for those suffering from stress, anxiety and depression and will be available to all, regardless of a gym membership.

Speaking to HCM, Nuffield Health CEO Steve Gray acknowledged that “few people do emotional wellbeing very well” in the fitness sector, in spite of the fact that “emotional health is just as important as our physical health”. He added: “You need to bring fitness, nutrition and emotional wellbeing together to create a bespoke response for the individual. That sort of personalised, holistic approach is, I believe, the biggest opportunity in the health and fitness market at the moment.”

Other operators are also starting to latch on to this. Not all will be able to go in at the treatment end of the scale like Nuffield Health, which through its hospital heritage has the credibility to do so. However, a small but growing number of operators are incorporating elements of mindfulness and meditation into their offering – Equinox, for example, with its HeadStrong class, which targets stress by working body and mind in equal measure.

As consumer expectations of health clubs move away from fitness provision alone and towards a broader wellbeing agenda, this sort of offering will be key. Indeed, when HCM spoke to industry consultant Bryan O’Rourke recently, he predicted that mindfulness “will become a trillion dollar industry in the next few years”.

So, as Milner so rightly asked: What are you doing about that in your club? What life balance programming are you offering? What approaches have you made to local businesses to provide stress management programming for their employees? Schools are even introducing mindfulness sessions – could you deliver these?

And if that’s too big a first step, why not test the waters by simply marketing the benefits of exercise differently? Consider focusing not on distant fitness or weight loss goals, but on how people feel straight after their workout. I firmly believe the immediacy of this benefit will keep people coming back for more.

Kate Cracknell

[email protected]

@healthclubkate

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/167143_254838.jpg
Physical activity is one of the best ways to improve mental health. So what is your health club doing about depression?
Kate Cracknell, Editor, Health Club Magazine,Kate Cracknell, depression, Nuffield Health, Colin Milner, cognitive behavioural therapy, Steve Gray, Bryan O’Rourke, Equinox
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15-16 Jun 2022
ExCeL London, London, United Kingdom
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01-07 Dec 2022
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Diary dates

features

Editor’s letter: The mind-body connection

Improved mental health – from a post-workout feelgood buzz right through to the prevention and treatment of depression – is a huge benefit of physical activity. So why is the health club sector being so slow to pick up on this?

By Kate Cracknell | Published in Health Club Management 2016 issue 11
Equinox’s HeadStrong class: Designed to target stress
Equinox’s HeadStrong class: Designed to target stress
By 2020, depression will be the second biggest cause of premature death and disability globally. So what are you offering in your club for that?

By the year 2020, depression will be the second biggest cause of premature death and disability globally. This the WHO statistic quoted by Colin Milner, CEO of the ICAA, in his interview on page 34. And he asks the question: “What are you offering in your club for that – what life balance programming, what social programming? We spend so much money on cardio equipment, and yes, cardiovascular disease is a major health issue – but there are some real basics that clubs are missing.”

Milner is absolutely right: improved mental health is such a fundamental benefit of exercise – we all know how much better and more positive we feel after a workout – yet somehow the vast majority of health club operators have failed to harness its potential to bring in a whole new raft of members.

This in spite of robust evidence that backs up what we innately know: recent Rutgers research, for example, which shows that combining meditation with exercise (30 minutes each, twice a week) reduces the incidence of depressive symptoms by as much as 40 per cent in just two months.

The good news is that things are starting to change, with operators such as Nuffield Health in the UK leading the way. At the end of September, Nuffield Health acquired cognitive behavioural therapy business CBT Services, enabling the not-for-profit healthcare organisation to add an emotional wellbeing provision to its growing list of health and wellbeing services. The new service – comprising cognitive behavioural therapy, counselling and general psychological therapies – has been designed to provide coping skills and support for those suffering from stress, anxiety and depression and will be available to all, regardless of a gym membership.

Speaking to HCM, Nuffield Health CEO Steve Gray acknowledged that “few people do emotional wellbeing very well” in the fitness sector, in spite of the fact that “emotional health is just as important as our physical health”. He added: “You need to bring fitness, nutrition and emotional wellbeing together to create a bespoke response for the individual. That sort of personalised, holistic approach is, I believe, the biggest opportunity in the health and fitness market at the moment.”

Other operators are also starting to latch on to this. Not all will be able to go in at the treatment end of the scale like Nuffield Health, which through its hospital heritage has the credibility to do so. However, a small but growing number of operators are incorporating elements of mindfulness and meditation into their offering – Equinox, for example, with its HeadStrong class, which targets stress by working body and mind in equal measure.

As consumer expectations of health clubs move away from fitness provision alone and towards a broader wellbeing agenda, this sort of offering will be key. Indeed, when HCM spoke to industry consultant Bryan O’Rourke recently, he predicted that mindfulness “will become a trillion dollar industry in the next few years”.

So, as Milner so rightly asked: What are you doing about that in your club? What life balance programming are you offering? What approaches have you made to local businesses to provide stress management programming for their employees? Schools are even introducing mindfulness sessions – could you deliver these?

And if that’s too big a first step, why not test the waters by simply marketing the benefits of exercise differently? Consider focusing not on distant fitness or weight loss goals, but on how people feel straight after their workout. I firmly believe the immediacy of this benefit will keep people coming back for more.

Kate Cracknell

[email protected]

@healthclubkate

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/167143_254838.jpg
Physical activity is one of the best ways to improve mental health. So what is your health club doing about depression?
Kate Cracknell, Editor, Health Club Magazine,Kate Cracknell, depression, Nuffield Health, Colin Milner, cognitive behavioural therapy, Steve Gray, Bryan O’Rourke, Equinox
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Latest News
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
Latest News
The City of Madrid could become one of the healthiest in the world if plans ...
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Luxury health club operator, Third Space, has opened the doors to its latest club in ...
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A total of 22.7 million Brits – more than a third of the total population ...
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Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious ...
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The PureGym app has been named the Health and Fitness App of the Year at ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: 1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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