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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Staying on the radar

We must present a united front with our wellness allies to ensure that integrated wellness remains a key focus at a national level

By Kate Cracknell | Published in Health Club Management 2013 issue 6

Is the government losing its appetite for its healthy living agenda? Certainly there was concern among health lobbyists that, at the state opening of parliament last month, the Queen’s Speech made no reference to two of the government’s previously high-profile proposals: minimum pricing for alcohol, and the requirement for cigarettes to be sold in plain packets. But are there genuine grounds for concern, and does it affect the fitness industry anyway?

It’s certainly true that the fitness sector is just one part of a broader, inter-connected wellness industry that encompasses everything from diet to smoking cessation and alcohol awareness. It’s easy to become insular, focusing predominantly on our expertise in exercise and nutrition, but the sector must learn to view itself in a broader context if it wants to reach its full potential.

That doesn’t only mean creating a holistic wellness offering in our facilities; it means collaborating with other related sectors to drive forward the wellness agenda.

Some of those sectors are already well established. The ban on smoking in public indoor spaces, the increasingly alarming warnings on cigarette packs, the success of drink-driving campaigns over the years, and the calls in alcohol ads to ‘drink sensibly’ are all proof of the influence of the anti-smoking and responsible drinking movements, which have successfully aligned the opinions of lobby groups, government, the health sector and the public over recent years.

QOF – the Quality and Outcomes Framework that financially incentivises GPs to make certain referrals or recommendations to their patients – has also included smoking cessation and alcohol awareness schemes for some time now.

And on a nutritional front, the ‘Five a Day’ campaign – which urges people to consume five pieces of fruit and veg a day – has achieved high levels of public awareness.

All of this indicates a clear momentum behind lifestyle change at a national level, and physical activity – which until now has lagged behind – is beginning to make its own inroads among the various stakeholder groups: initiatives such as Change4Life are encouraging the public to get active, while physical activity was finally introduced to the QOF in April 2013 – albeit only for hypertensive patients at this stage.

But just as we’re making headway, questions have arisen over government’s commitment to its lifestyle change agenda. It’s a little too soon for concern, however, as a week after the Queen’s Speech it was announced that NICE will, for the first time, develop quality standards to hold the NHS to account for its public health activity. The first will look at tobacco, harmful use of alcohol – and obesity.

Government is, it seems, finally placing us in the same space as other established wellness industries, but we cannot be complacent; even those sectors are still battling to get their initiatives through. We must invest in far deeper co-operation with our wellness allies, appreciating that we’re stronger together, and present a united front to ensure that integrated wellness remains a key focus at a national level.

https://www.leisureopportunities.co.uk/images/HCM2013_6editor.gif
We must present a united front with our wellness allies to keep the momentum behind integrated wellbeing, says Kate Cracknell
HCM magazine
We’ve launched several initiatives under the ‘Fitler Comes To You’ umbrella to keep our members engaged and connected
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HCM People

Adam Tranter

Founder, #Bike is Best and Cycling Marketing Board
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
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There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
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Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
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Coming from a personal training background, my experience has taught me that people hire the trainer before the training
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HCM People
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
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Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
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Research
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
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The great debate
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
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Policy
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Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
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People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
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A new guide looks to offer local level practitioners and commissioners – as well as ...
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What are the effects on public health of gyms and leisure centres being shut during ...
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PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
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Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
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Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
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Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
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Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
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Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
fibodo Limited: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Staying on the radar

We must present a united front with our wellness allies to ensure that integrated wellness remains a key focus at a national level

By Kate Cracknell | Published in Health Club Management 2013 issue 6

Is the government losing its appetite for its healthy living agenda? Certainly there was concern among health lobbyists that, at the state opening of parliament last month, the Queen’s Speech made no reference to two of the government’s previously high-profile proposals: minimum pricing for alcohol, and the requirement for cigarettes to be sold in plain packets. But are there genuine grounds for concern, and does it affect the fitness industry anyway?

It’s certainly true that the fitness sector is just one part of a broader, inter-connected wellness industry that encompasses everything from diet to smoking cessation and alcohol awareness. It’s easy to become insular, focusing predominantly on our expertise in exercise and nutrition, but the sector must learn to view itself in a broader context if it wants to reach its full potential.

That doesn’t only mean creating a holistic wellness offering in our facilities; it means collaborating with other related sectors to drive forward the wellness agenda.

Some of those sectors are already well established. The ban on smoking in public indoor spaces, the increasingly alarming warnings on cigarette packs, the success of drink-driving campaigns over the years, and the calls in alcohol ads to ‘drink sensibly’ are all proof of the influence of the anti-smoking and responsible drinking movements, which have successfully aligned the opinions of lobby groups, government, the health sector and the public over recent years.

QOF – the Quality and Outcomes Framework that financially incentivises GPs to make certain referrals or recommendations to their patients – has also included smoking cessation and alcohol awareness schemes for some time now.

And on a nutritional front, the ‘Five a Day’ campaign – which urges people to consume five pieces of fruit and veg a day – has achieved high levels of public awareness.

All of this indicates a clear momentum behind lifestyle change at a national level, and physical activity – which until now has lagged behind – is beginning to make its own inroads among the various stakeholder groups: initiatives such as Change4Life are encouraging the public to get active, while physical activity was finally introduced to the QOF in April 2013 – albeit only for hypertensive patients at this stage.

But just as we’re making headway, questions have arisen over government’s commitment to its lifestyle change agenda. It’s a little too soon for concern, however, as a week after the Queen’s Speech it was announced that NICE will, for the first time, develop quality standards to hold the NHS to account for its public health activity. The first will look at tobacco, harmful use of alcohol – and obesity.

Government is, it seems, finally placing us in the same space as other established wellness industries, but we cannot be complacent; even those sectors are still battling to get their initiatives through. We must invest in far deeper co-operation with our wellness allies, appreciating that we’re stronger together, and present a united front to ensure that integrated wellness remains a key focus at a national level.

https://www.leisureopportunities.co.uk/images/HCM2013_6editor.gif
We must present a united front with our wellness allies to keep the momentum behind integrated wellbeing, says Kate Cracknell
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
Latest News
Excess body fat and obesity are likely to have contributed to more deaths in England ...
Latest News
The financial performance of health club operator SATS in the last quarter of 2020 was ...
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
fibodo Limited: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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