GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Quoox Ltd
Quoox Ltd
Quoox Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Physical inactivity kills

ukactive’s ambition is a 1 per cent increase in levels of activity year on year for the next five years, which will save the economy £1.2bn

By Kate Cracknell | Published in Health Club Management 2014 issue 2

The primary focus of the fitness industry must be addressing physical inactivity. That was the very clear message coming out of November’s ukactive Summit – the gathering place for UK policymakers to discuss sport and fitness. The event saw a well-orchestrated strategic shift away from a focus on combating obesity towards a new focus on inactivity as a standalone issue, with all the key speakers highlighting the challenges in this area.

Fred Turok, ukactive chair, had started the ball rolling on this debate in comments made at Coca-Cola’s ‘Together We Move’ conference in October, at which he criticised the UK’s ‘obsession’ with obesity as an isolated issue. This had, he said, created too much focus on body image rather than improved health and wellbeing. He urged delegates to address physical inactivity in its own right, highlighting the strong health and financial rationale for doing so.

At the ukactive Summit he spelled this out. Physical activity levels in the UK have declined by 20 per cent in the last 50 years, and are forecast to decline by a further 15 per cent by 2030. The associated costs to the economy as a whole are £10bn a year, which will rise to £50bn by 2050.

The human cost is also huge: 37,000 needless deaths in England each year from diseases associated with chronic inactivity, which shortens lifespan by up to five years. Globally, inactivity is responsible for 17 per cent of premature deaths, making it the fourth largest factor in mortality.

So what should we be aiming for? Turok said ukactive’s ambition is a 1 per cent increase in levels of activity year on year for the next five years, which he said would save the country £1.2bn (see p36). Meanwhile Andy Burnham MP, shadow secretary of state for health, said a target of 50 per cent of the UK population being active by 2025 would be a cornerstone of Labour’s manifesto at the next general election.

It’s good news that the political parties are getting on board: Jane Ellison MP, parliamentary under-secretary of state for public health, said she would be “astonished” if physical activity wasn’t included in the Conservative manifesto, and we also have a new cross-party commission investigating the issue of physical inactivity (see p28).

But it will need a bold approach to bring real change. At the Summit, clever parallels were drawn by Sir Keith Mills – founder of Sported (see HCM NovDec 13, p72) – between the challenge of inactivity and the anti-smoking lobby. He pointed out that, once the government had recognised that smoking was a cause of death, it mobilised all its resources in a joined-up approach to combat the challenge – but even then, it took 40 years to make a satisfactory difference. His message was that we need to dig in for the long term if we’re to achieve behaviour change and turn the tide of inactivity.

We may also need to be bolder in our messaging. Just as we had ‘smoking kills’, it may now be time to consider an ‘inactivity kills’ message, driving home the full seriousness of the issue in a bid to steer the UK population into positive lifestyle choices.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_2editor.gif
Does the sector need to cement its intent to combat physical inactivity with a bold ‘physical inactivity kills' message, asks Kate Cracknell
Kate Cracknell, editor,Physical inactivity, ukactive, obesity, manifesto, smoking
HCM magazine
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM Magazine
Opinion
The ties that existed between physical training and healthcare have been cut and healthcare and fitness have become separate industries. This has to change
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
Standards
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Software
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Featured supplier news
Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
On demand
Fitness On Demand: On demand
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Physical inactivity kills

ukactive’s ambition is a 1 per cent increase in levels of activity year on year for the next five years, which will save the economy £1.2bn

By Kate Cracknell | Published in Health Club Management 2014 issue 2

The primary focus of the fitness industry must be addressing physical inactivity. That was the very clear message coming out of November’s ukactive Summit – the gathering place for UK policymakers to discuss sport and fitness. The event saw a well-orchestrated strategic shift away from a focus on combating obesity towards a new focus on inactivity as a standalone issue, with all the key speakers highlighting the challenges in this area.

Fred Turok, ukactive chair, had started the ball rolling on this debate in comments made at Coca-Cola’s ‘Together We Move’ conference in October, at which he criticised the UK’s ‘obsession’ with obesity as an isolated issue. This had, he said, created too much focus on body image rather than improved health and wellbeing. He urged delegates to address physical inactivity in its own right, highlighting the strong health and financial rationale for doing so.

At the ukactive Summit he spelled this out. Physical activity levels in the UK have declined by 20 per cent in the last 50 years, and are forecast to decline by a further 15 per cent by 2030. The associated costs to the economy as a whole are £10bn a year, which will rise to £50bn by 2050.

The human cost is also huge: 37,000 needless deaths in England each year from diseases associated with chronic inactivity, which shortens lifespan by up to five years. Globally, inactivity is responsible for 17 per cent of premature deaths, making it the fourth largest factor in mortality.

So what should we be aiming for? Turok said ukactive’s ambition is a 1 per cent increase in levels of activity year on year for the next five years, which he said would save the country £1.2bn (see p36). Meanwhile Andy Burnham MP, shadow secretary of state for health, said a target of 50 per cent of the UK population being active by 2025 would be a cornerstone of Labour’s manifesto at the next general election.

It’s good news that the political parties are getting on board: Jane Ellison MP, parliamentary under-secretary of state for public health, said she would be “astonished” if physical activity wasn’t included in the Conservative manifesto, and we also have a new cross-party commission investigating the issue of physical inactivity (see p28).

But it will need a bold approach to bring real change. At the Summit, clever parallels were drawn by Sir Keith Mills – founder of Sported (see HCM NovDec 13, p72) – between the challenge of inactivity and the anti-smoking lobby. He pointed out that, once the government had recognised that smoking was a cause of death, it mobilised all its resources in a joined-up approach to combat the challenge – but even then, it took 40 years to make a satisfactory difference. His message was that we need to dig in for the long term if we’re to achieve behaviour change and turn the tide of inactivity.

We may also need to be bolder in our messaging. Just as we had ‘smoking kills’, it may now be time to consider an ‘inactivity kills’ message, driving home the full seriousness of the issue in a bid to steer the UK population into positive lifestyle choices.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_2editor.gif
Does the sector need to cement its intent to combat physical inactivity with a bold ‘physical inactivity kills' message, asks Kate Cracknell
Kate Cracknell, editor,Physical inactivity, ukactive, obesity, manifesto, smoking
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
Latest News
4 Global – a partner in the Moving Communities initiative – has completed an initial public ...
Latest News
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a ...
Featured supplier news
Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
On demand
Fitness On Demand: On demand
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Quoox Ltd
Quoox Ltd
Partner sites