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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Opportunity abounds

In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor

Published in Health Club Management 2021 issue 9
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
It’s another sign that the health club sector globally is still in its infancy, with untrodden territory still to be had

Some stunning insights have been shared in this issue when it comes to the opportunities available for the development of the health club sector on a wide range of fronts.

On page 50, David Minton expands on his views around the potential presented by the ageing population, saying that if the fitness industry grew its membership base of people aged over 65 from the current 1 per cent up to 15 per cent, it would double in value and size.

Elsewhere, research firm Qualtronics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to exercise (page 56).

They found 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent ‘regularly exercise or soon plan to’.

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport and presenting growth opportunities for fitness providers as COVID-19 restrictions are lifted.

The industry has a new entrant this month in the form of MDL Fitness, an offshoot of MDL Marinas the European marina operator (page 20).

The project is being driven by Tim Mayer – formerly with Everyone Active – and is a property play, with the company looking to leverage its facility assets while providing new and improved services to existing customers and building new income streams.

The arrival of MDL gives a hint of things to come, as any leisure-based business with a good spread of locations could pivot straightforwardly to launch a fitness offering, with a low barrier to entry due to its existing landholdings.

In Africa, Yves Preissler is working to launch one of the first budget gym chains in the form of his AfroFit concept (page 16) which will combine quality facilities with keen prices.

Preissler says Africa is the next frontier for the sector and presents huge opportunities to those with an appetite for adventure and the skills to navigate the complexities of the market. It’s another sign that the health club sector globally is still in its infancy, with significant untrodden territory still to be had.

We investigate the opportunities presented by social prescribing in our interview with James Sanderson (page 66) and briefing by Kenny Butler (page 70). It’s clear social prescribing has the potential to massively extend the reach and reputation of the sector and will play a significant role in the next stage of our development as we move to contribute to this extremely valuable and worthwhile work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/908898_666164.jpg
There are big opportunities emerging globally for the fitness sector, says Liz Terry
HCM magazine
It makes services and tech more accessible and affordable for wellness professionals
HCM magazine
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM magazine
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
HCM Magazine
Editor's letter
At the heart of this is creative thinking that seeks new partnerships and audiences and rewrites the rules
HCM Magazine
Operations
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM Magazine
HCM People
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
HCM Magazine
Research
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Latest News
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
Latest News
The City of Madrid could become one of the healthiest in the world if plans ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured supplier news
Featured supplier news: Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Pendex
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
Fitness equipment
Precor: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Opportunity abounds

In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor

Published in Health Club Management 2021 issue 9
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
It’s another sign that the health club sector globally is still in its infancy, with untrodden territory still to be had

Some stunning insights have been shared in this issue when it comes to the opportunities available for the development of the health club sector on a wide range of fronts.

On page 50, David Minton expands on his views around the potential presented by the ageing population, saying that if the fitness industry grew its membership base of people aged over 65 from the current 1 per cent up to 15 per cent, it would double in value and size.

Elsewhere, research firm Qualtronics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to exercise (page 56).

They found 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent ‘regularly exercise or soon plan to’.

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport and presenting growth opportunities for fitness providers as COVID-19 restrictions are lifted.

The industry has a new entrant this month in the form of MDL Fitness, an offshoot of MDL Marinas the European marina operator (page 20).

The project is being driven by Tim Mayer – formerly with Everyone Active – and is a property play, with the company looking to leverage its facility assets while providing new and improved services to existing customers and building new income streams.

The arrival of MDL gives a hint of things to come, as any leisure-based business with a good spread of locations could pivot straightforwardly to launch a fitness offering, with a low barrier to entry due to its existing landholdings.

In Africa, Yves Preissler is working to launch one of the first budget gym chains in the form of his AfroFit concept (page 16) which will combine quality facilities with keen prices.

Preissler says Africa is the next frontier for the sector and presents huge opportunities to those with an appetite for adventure and the skills to navigate the complexities of the market. It’s another sign that the health club sector globally is still in its infancy, with significant untrodden territory still to be had.

We investigate the opportunities presented by social prescribing in our interview with James Sanderson (page 66) and briefing by Kenny Butler (page 70). It’s clear social prescribing has the potential to massively extend the reach and reputation of the sector and will play a significant role in the next stage of our development as we move to contribute to this extremely valuable and worthwhile work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/908898_666164.jpg
There are big opportunities emerging globally for the fitness sector, says Liz Terry
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Latest News
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
Latest News
The City of Madrid could become one of the healthiest in the world if plans ...
Latest News
Luxury health club operator, Third Space, has opened the doors to its latest club in ...
Latest News
A total of 22.7 million Brits – more than a third of the total population ...
Latest News
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured supplier news
Featured supplier news: Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Pendex
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
Fitness equipment
Precor: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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