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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Opportunity abounds

In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor

Published in Health Club Management 2021 issue 9
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
It’s another sign that the health club sector globally is still in its infancy, with untrodden territory still to be had

Some stunning insights have been shared in this issue when it comes to the opportunities available for the development of the health club sector on a wide range of fronts.

On page 50, David Minton expands on his views around the potential presented by the ageing population, saying that if the fitness industry grew its membership base of people aged over 65 from the current 1 per cent up to 15 per cent, it would double in value and size.

Elsewhere, research firm Qualtronics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to exercise (page 56).

They found 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent ‘regularly exercise or soon plan to’.

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport and presenting growth opportunities for fitness providers as COVID-19 restrictions are lifted.

The industry has a new entrant this month in the form of MDL Fitness, an offshoot of MDL Marinas the European marina operator (page 20).

The project is being driven by Tim Mayer – formerly with Everyone Active – and is a property play, with the company looking to leverage its facility assets while providing new and improved services to existing customers and building new income streams.

The arrival of MDL gives a hint of things to come, as any leisure-based business with a good spread of locations could pivot straightforwardly to launch a fitness offering, with a low barrier to entry due to its existing landholdings.

In Africa, Yves Preissler is working to launch one of the first budget gym chains in the form of his AfroFit concept (page 16) which will combine quality facilities with keen prices.

Preissler says Africa is the next frontier for the sector and presents huge opportunities to those with an appetite for adventure and the skills to navigate the complexities of the market. It’s another sign that the health club sector globally is still in its infancy, with significant untrodden territory still to be had.

We investigate the opportunities presented by social prescribing in our interview with James Sanderson (page 66) and briefing by Kenny Butler (page 70). It’s clear social prescribing has the potential to massively extend the reach and reputation of the sector and will play a significant role in the next stage of our development as we move to contribute to this extremely valuable and worthwhile work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/908898_666164.jpg
There are big opportunities emerging globally for the fitness sector, says Liz Terry
HCM magazine
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM magazine
We’re seeing people using the club as a base from which to work, breaking to do a class before getting back to work again. They like the atmosphere and to be around people
HCM magazine
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM Magazine
Q&A
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM Magazine
Facilities
What to do when your changing rooms need a refresh, but your budget is stretched? These specialists share their top tips for easy upgrades that won’t break the bank
HCM Magazine
Research
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Sponsored
Yate Leisure is one of the largest sites in Circadian Trust’s portfolio, with around 4,000 members. Ben Beasley, director of commercial development, explains why they were an early adopter of Technogym Biocircuit, and how the offer has evolved
HCM Magazine
HCM People
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
HCM Magazine
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured supplier news
Featured supplier news: Magicline celebrates UK market entry at Elevate
With a focus on globalisation, Magicline has officially launched its software in the UK. As Europe’s leading gym management software company, the company strives to provide the best tools for gym owners to be successful, win new members and elevate their businesses.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Editor's letter: Opportunity abounds

In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor

Published in Health Club Management 2021 issue 9
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
It’s another sign that the health club sector globally is still in its infancy, with untrodden territory still to be had

Some stunning insights have been shared in this issue when it comes to the opportunities available for the development of the health club sector on a wide range of fronts.

On page 50, David Minton expands on his views around the potential presented by the ageing population, saying that if the fitness industry grew its membership base of people aged over 65 from the current 1 per cent up to 15 per cent, it would double in value and size.

Elsewhere, research firm Qualtronics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to exercise (page 56).

They found 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent ‘regularly exercise or soon plan to’.

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport and presenting growth opportunities for fitness providers as COVID-19 restrictions are lifted.

The industry has a new entrant this month in the form of MDL Fitness, an offshoot of MDL Marinas the European marina operator (page 20).

The project is being driven by Tim Mayer – formerly with Everyone Active – and is a property play, with the company looking to leverage its facility assets while providing new and improved services to existing customers and building new income streams.

The arrival of MDL gives a hint of things to come, as any leisure-based business with a good spread of locations could pivot straightforwardly to launch a fitness offering, with a low barrier to entry due to its existing landholdings.

In Africa, Yves Preissler is working to launch one of the first budget gym chains in the form of his AfroFit concept (page 16) which will combine quality facilities with keen prices.

Preissler says Africa is the next frontier for the sector and presents huge opportunities to those with an appetite for adventure and the skills to navigate the complexities of the market. It’s another sign that the health club sector globally is still in its infancy, with significant untrodden territory still to be had.

We investigate the opportunities presented by social prescribing in our interview with James Sanderson (page 66) and briefing by Kenny Butler (page 70). It’s clear social prescribing has the potential to massively extend the reach and reputation of the sector and will play a significant role in the next stage of our development as we move to contribute to this extremely valuable and worthwhile work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/908898_666164.jpg
There are big opportunities emerging globally for the fitness sector, says Liz Terry
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Latest News
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board ...
Latest News
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on ...
Latest News
Sport England and UK Active have signed a five-year partnership agreement which will see the ...
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured supplier news
Featured supplier news: Magicline celebrates UK market entry at Elevate
With a focus on globalisation, Magicline has officially launched its software in the UK. As Europe’s leading gym management software company, the company strives to provide the best tools for gym owners to be successful, win new members and elevate their businesses.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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