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FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
HCM magazine
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM magazine
At TGOGC, we believe our own wellbeing is wrapped up in nature and the positive impact we can each have on the health of the planet
HCM magazine
I’d like to see the gym sector help champion the social prescribing agenda, as a route to getting more people engaged in physical activity
HCM Magazine
Active ageing
More research is required to understand the ‘dose’ of activity that switches people into a positive feedback loop
HCM Magazine
HCM People
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
HCM Magazine
Statistics
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM Magazine
Editor's letter
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM Magazine
Research
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured supplier news
Featured supplier news: Humanising the member app experience
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Precor: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
Latest News
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured supplier news
Featured supplier news: Humanising the member app experience
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Precor: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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