GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Precor UK
Precor UK
Precor UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Keep fighting

A new report from Deloitte and EuropeActive shows how much our fate is tied to government support and must spur us on to recommit to ramping up lobbying for essential status

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 6
Government policies have a huge impact on participation / Photo: The Gym Group
Government policies have a huge impact on participation / Photo: The Gym Group
Now’s the time to be uniting and recommitting to lobbying for essential status and VAT breaks for members

New research from Deloitte and EuropeActive, out this month (see page 58), dramatically highlights the impact of government policy on the prospects of the health and fitness sector across Europe.

This is the eighth edition of the European Health & Fitness Market Report and the authors note that this is the first time the sector has contracted in size.

The changes are especially marked given we came off the back of a record-breaking year in 2019, when the industry in Europe reached €28.2bn in turnover. This dropped to €18.9bn in 2020 – a 32.9 per cent fall.

The report reveals that the impact of the pandemic has been uneven across Europe, with government pandemic responses, legal frameworks, and tax regimes having a major impact on trading in the sector during 2020.

Lockdowns ranged in extent from Sweden, where there were no closures, to the UK, where operators lost more than 50 per cent of trading time across the year.

This uneven lockdown response saw UK operators such as Nuffield recording drops in revenue of 46.5 per cent against SATS in Sweden with 18.5 per cent.

Member numbers were also impacted by the pandemic in 2020, however, Germany, where contracts tie consumers into ongoing payments, saw operators faring better than in many other countries, for example.

As highlighted by the report, VAT rates on health club fees have also played a part in the success of the sector, with varying rates being reported, from a low of 0 per cent for Swedish public sector providers to 27 per cent in Hungary, with other nations ranged in between.

Deloitte points out that where VAT on fees has been reduced and that reduction has been passed on to consumers, there have been increases in participation.

Ireland is cited as an example – VAT was reduced from 13.5 per cent to 9.0 per cent, prompting a corresponding increase in ‘personal exercise in gyms and leisure centres’ from 11 per cent to 13.8 per cent and showing how powerful government support can be.

During lockdowns, huge energy went into lobbying for essential status and VAT breaks. This has inevitably waned a little since trading recommenced, however, the Deloitte report highlights how important it is that we keep fighting until governments recognise the full impact they have on participation and the success of the sector.

COVID-19 variants are driving infection rates and we have another long autumn and winter ahead in Europe, so now’s the time to be uniting and recommitting to this essential lobbying.

Let’s get behind EuropeActive, ukactive, and the other 24 European fitness associations and ensure our voice is heard and that we get the support and recognition we need to be able to optimise our valuable work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/803528_370820.jpg
Government interventions are shaping the industry, says Liz Terry
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM magazine
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
HCM Magazine
Software
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
HCM Magazine
Research
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
HCM People
We’ve never wanted to be the biggest, just the best
HCM Magazine
Statistics
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Supplier showcase
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM Magazine
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Mindbody, Inc
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Keep fighting

A new report from Deloitte and EuropeActive shows how much our fate is tied to government support and must spur us on to recommit to ramping up lobbying for essential status

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 6
Government policies have a huge impact on participation / Photo: The Gym Group
Government policies have a huge impact on participation / Photo: The Gym Group
Now’s the time to be uniting and recommitting to lobbying for essential status and VAT breaks for members

New research from Deloitte and EuropeActive, out this month (see page 58), dramatically highlights the impact of government policy on the prospects of the health and fitness sector across Europe.

This is the eighth edition of the European Health & Fitness Market Report and the authors note that this is the first time the sector has contracted in size.

The changes are especially marked given we came off the back of a record-breaking year in 2019, when the industry in Europe reached €28.2bn in turnover. This dropped to €18.9bn in 2020 – a 32.9 per cent fall.

The report reveals that the impact of the pandemic has been uneven across Europe, with government pandemic responses, legal frameworks, and tax regimes having a major impact on trading in the sector during 2020.

Lockdowns ranged in extent from Sweden, where there were no closures, to the UK, where operators lost more than 50 per cent of trading time across the year.

This uneven lockdown response saw UK operators such as Nuffield recording drops in revenue of 46.5 per cent against SATS in Sweden with 18.5 per cent.

Member numbers were also impacted by the pandemic in 2020, however, Germany, where contracts tie consumers into ongoing payments, saw operators faring better than in many other countries, for example.

As highlighted by the report, VAT rates on health club fees have also played a part in the success of the sector, with varying rates being reported, from a low of 0 per cent for Swedish public sector providers to 27 per cent in Hungary, with other nations ranged in between.

Deloitte points out that where VAT on fees has been reduced and that reduction has been passed on to consumers, there have been increases in participation.

Ireland is cited as an example – VAT was reduced from 13.5 per cent to 9.0 per cent, prompting a corresponding increase in ‘personal exercise in gyms and leisure centres’ from 11 per cent to 13.8 per cent and showing how powerful government support can be.

During lockdowns, huge energy went into lobbying for essential status and VAT breaks. This has inevitably waned a little since trading recommenced, however, the Deloitte report highlights how important it is that we keep fighting until governments recognise the full impact they have on participation and the success of the sector.

COVID-19 variants are driving infection rates and we have another long autumn and winter ahead in Europe, so now’s the time to be uniting and recommitting to this essential lobbying.

Let’s get behind EuropeActive, ukactive, and the other 24 European fitness associations and ensure our voice is heard and that we get the support and recognition we need to be able to optimise our valuable work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/803528_370820.jpg
Government interventions are shaping the industry, says Liz Terry
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Mindbody, Inc
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Precor UK
Precor UK
Partner sites