GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Elevate
Elevate
Elevate
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Keep fighting

A new report from Deloitte and EuropeActive shows how much our fate is tied to government support and must spur us on to recommit to ramping up lobbying for essential status

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 6
Government policies have a huge impact on participation / Photo: The Gym Group
Government policies have a huge impact on participation / Photo: The Gym Group
Now’s the time to be uniting and recommitting to lobbying for essential status and VAT breaks for members

New research from Deloitte and EuropeActive, out this month (see page 58), dramatically highlights the impact of government policy on the prospects of the health and fitness sector across Europe.

This is the eighth edition of the European Health & Fitness Market Report and the authors note that this is the first time the sector has contracted in size.

The changes are especially marked given we came off the back of a record-breaking year in 2019, when the industry in Europe reached €28.2bn in turnover. This dropped to €18.9bn in 2020 – a 32.9 per cent fall.

The report reveals that the impact of the pandemic has been uneven across Europe, with government pandemic responses, legal frameworks, and tax regimes having a major impact on trading in the sector during 2020.

Lockdowns ranged in extent from Sweden, where there were no closures, to the UK, where operators lost more than 50 per cent of trading time across the year.

This uneven lockdown response saw UK operators such as Nuffield recording drops in revenue of 46.5 per cent against SATS in Sweden with 18.5 per cent.

Member numbers were also impacted by the pandemic in 2020, however, Germany, where contracts tie consumers into ongoing payments, saw operators faring better than in many other countries, for example.

As highlighted by the report, VAT rates on health club fees have also played a part in the success of the sector, with varying rates being reported, from a low of 0 per cent for Swedish public sector providers to 27 per cent in Hungary, with other nations ranged in between.

Deloitte points out that where VAT on fees has been reduced and that reduction has been passed on to consumers, there have been increases in participation.

Ireland is cited as an example – VAT was reduced from 13.5 per cent to 9.0 per cent, prompting a corresponding increase in ‘personal exercise in gyms and leisure centres’ from 11 per cent to 13.8 per cent and showing how powerful government support can be.

During lockdowns, huge energy went into lobbying for essential status and VAT breaks. This has inevitably waned a little since trading recommenced, however, the Deloitte report highlights how important it is that we keep fighting until governments recognise the full impact they have on participation and the success of the sector.

COVID-19 variants are driving infection rates and we have another long autumn and winter ahead in Europe, so now’s the time to be uniting and recommitting to this essential lobbying.

Let’s get behind EuropeActive, ukactive, and the other 24 European fitness associations and ensure our voice is heard and that we get the support and recognition we need to be able to optimise our valuable work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/803528_370820.jpg
Government interventions are shaping the industry, says Liz Terry
HCM magazine
HCM People

Louis Rennocks

Co-founder, Grndhouse
We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM Magazine
HCM People
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM Magazine
HCM People
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
HCM Magazine
Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Sponsored
Yate Leisure is one of the largest sites in Circadian Trust’s portfolio, with around 4,000 members. Ben Beasley, director of commercial development, explains why they were an early adopter of Technogym Biocircuit, and how the offer has evolved
HCM Magazine
Annual report
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
HCM Magazine
Latest News
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Featured supplier news
Featured supplier news: Core Health & Fitness launches Schwinn X and Z Bikes
Capitalising on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X and Z.
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together ...
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Editor's letter: Keep fighting

A new report from Deloitte and EuropeActive shows how much our fate is tied to government support and must spur us on to recommit to ramping up lobbying for essential status

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 6
Government policies have a huge impact on participation / Photo: The Gym Group
Government policies have a huge impact on participation / Photo: The Gym Group
Now’s the time to be uniting and recommitting to lobbying for essential status and VAT breaks for members

New research from Deloitte and EuropeActive, out this month (see page 58), dramatically highlights the impact of government policy on the prospects of the health and fitness sector across Europe.

This is the eighth edition of the European Health & Fitness Market Report and the authors note that this is the first time the sector has contracted in size.

The changes are especially marked given we came off the back of a record-breaking year in 2019, when the industry in Europe reached €28.2bn in turnover. This dropped to €18.9bn in 2020 – a 32.9 per cent fall.

The report reveals that the impact of the pandemic has been uneven across Europe, with government pandemic responses, legal frameworks, and tax regimes having a major impact on trading in the sector during 2020.

Lockdowns ranged in extent from Sweden, where there were no closures, to the UK, where operators lost more than 50 per cent of trading time across the year.

This uneven lockdown response saw UK operators such as Nuffield recording drops in revenue of 46.5 per cent against SATS in Sweden with 18.5 per cent.

Member numbers were also impacted by the pandemic in 2020, however, Germany, where contracts tie consumers into ongoing payments, saw operators faring better than in many other countries, for example.

As highlighted by the report, VAT rates on health club fees have also played a part in the success of the sector, with varying rates being reported, from a low of 0 per cent for Swedish public sector providers to 27 per cent in Hungary, with other nations ranged in between.

Deloitte points out that where VAT on fees has been reduced and that reduction has been passed on to consumers, there have been increases in participation.

Ireland is cited as an example – VAT was reduced from 13.5 per cent to 9.0 per cent, prompting a corresponding increase in ‘personal exercise in gyms and leisure centres’ from 11 per cent to 13.8 per cent and showing how powerful government support can be.

During lockdowns, huge energy went into lobbying for essential status and VAT breaks. This has inevitably waned a little since trading recommenced, however, the Deloitte report highlights how important it is that we keep fighting until governments recognise the full impact they have on participation and the success of the sector.

COVID-19 variants are driving infection rates and we have another long autumn and winter ahead in Europe, so now’s the time to be uniting and recommitting to this essential lobbying.

Let’s get behind EuropeActive, ukactive, and the other 24 European fitness associations and ensure our voice is heard and that we get the support and recognition we need to be able to optimise our valuable work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/803528_370820.jpg
Government interventions are shaping the industry, says Liz Terry
Latest News
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Featured supplier news
Featured supplier news: Core Health & Fitness launches Schwinn X and Z Bikes
Capitalising on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X and Z.
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together ...
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Elevate
Elevate
Partner sites