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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Getting reclassified

Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 9
We must fight to become a trusted sector / Shutterstock/Olena Yakobchuk
We must fight to become a trusted sector / Shutterstock/Olena Yakobchuk
We’re arguing that the fitness industry needs to get itself ‘reclassifed’, by taking charge of the vocabulary used to define it

The unity of the industry in the UK over the last few weeks has been incredible. Operators, trade bodies and stakeholders have worked as one to win the battle to keep gyms open in the face of seemingly insurmountable odds.

Part of the urgency felt by everyone involved has been a passionate belief that we are being misunderstood and incorrectly classified as a sector by government.

One point which brought this home was the inclusion of gyms in the same bracket as strip clubs during the government’s secondary lockdown planning.

We’re arguing the sector needs to get itself ‘reclassified’, by taking charge of the vocabulary used to define it, so there’s no doubt as to our intentions and value.

We’re advocating the industry adopts the term ‘regulated’, and uses it to describe and define what we do.

Operators have invested huge sums in the software and systems needed to run COVID-secure facilities and the levels of regulation we’re able to deliver have been proven to be sufficient to keep our customers safe.

Logic and evidence suggest the virus is mainly spreading in unregulated environments, such as homes, so in referring to ourselves as regulated, we’re putting the industry firmly in the category of operations that are helping to reduce the spread of the virus and keep people safe.

It’s also a ‘futureproof’ term recognised by government and puts us in the same bracket as trusted sectors such as financial services, the law, airlines and utilities.

We must also fight to become recognised as an essential service, something ukactive has been lobbying hard for.

There are other terms we must adopt too. Decisionmakers in the NHS see their responsibilities as being related to ‘protection’ and ‘prevention’, with gyms currently filed firmly in the prevention category.

Given the pandemic is bringing protection to the fore as the priority for the NHS, our potential to contribute – via our work on prevention – is currently reduced.

We must argue that as a regulated sector which has proven it can operate in a COVID-secure way, we are also able to contribute to the NHS’s protection work, thereby showing we can deliver in relation to both prevention and protection.

If we can control the vocabulary, we can engage more powerfully with the government and the medical sector for the delivery of things such as COVID-19 recovery programmes and earn recognition for our professionalism.

The reputation management work done this year by the sector has brought us forward decades. The opportunity now is to nail this down by accurately defining ourselves and creating a consumer-facing kitemark to build trust.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/673233_648557.jpg
'Our sector is still misunderstood by those in power. It's time we accelerate the fight to change this' says HCM editor Liz Terry
Liz Terry, NHS,COVID-19, lockdown, fitness industry
HCM magazine
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
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HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
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Research
We hope these results contribute to a deeper understanding of how our lifestyle impacts our immune system and that this work informs the development of new immunotherapies against cancer
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Sponsored
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Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
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Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
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Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
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Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
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The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
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Latest News
Gyms, health clubs, leisure centres and fitness studios in England are back in business today ...
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Technogym: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Fitness Software
FunXtion International BV: Fitness Software
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Getting reclassified

Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 9
We must fight to become a trusted sector / Shutterstock/Olena Yakobchuk
We must fight to become a trusted sector / Shutterstock/Olena Yakobchuk
We’re arguing that the fitness industry needs to get itself ‘reclassifed’, by taking charge of the vocabulary used to define it

The unity of the industry in the UK over the last few weeks has been incredible. Operators, trade bodies and stakeholders have worked as one to win the battle to keep gyms open in the face of seemingly insurmountable odds.

Part of the urgency felt by everyone involved has been a passionate belief that we are being misunderstood and incorrectly classified as a sector by government.

One point which brought this home was the inclusion of gyms in the same bracket as strip clubs during the government’s secondary lockdown planning.

We’re arguing the sector needs to get itself ‘reclassified’, by taking charge of the vocabulary used to define it, so there’s no doubt as to our intentions and value.

We’re advocating the industry adopts the term ‘regulated’, and uses it to describe and define what we do.

Operators have invested huge sums in the software and systems needed to run COVID-secure facilities and the levels of regulation we’re able to deliver have been proven to be sufficient to keep our customers safe.

Logic and evidence suggest the virus is mainly spreading in unregulated environments, such as homes, so in referring to ourselves as regulated, we’re putting the industry firmly in the category of operations that are helping to reduce the spread of the virus and keep people safe.

It’s also a ‘futureproof’ term recognised by government and puts us in the same bracket as trusted sectors such as financial services, the law, airlines and utilities.

We must also fight to become recognised as an essential service, something ukactive has been lobbying hard for.

There are other terms we must adopt too. Decisionmakers in the NHS see their responsibilities as being related to ‘protection’ and ‘prevention’, with gyms currently filed firmly in the prevention category.

Given the pandemic is bringing protection to the fore as the priority for the NHS, our potential to contribute – via our work on prevention – is currently reduced.

We must argue that as a regulated sector which has proven it can operate in a COVID-secure way, we are also able to contribute to the NHS’s protection work, thereby showing we can deliver in relation to both prevention and protection.

If we can control the vocabulary, we can engage more powerfully with the government and the medical sector for the delivery of things such as COVID-19 recovery programmes and earn recognition for our professionalism.

The reputation management work done this year by the sector has brought us forward decades. The opportunity now is to nail this down by accurately defining ourselves and creating a consumer-facing kitemark to build trust.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/673233_648557.jpg
'Our sector is still misunderstood by those in power. It's time we accelerate the fight to change this' says HCM editor Liz Terry
Liz Terry, NHS,COVID-19, lockdown, fitness industry
Latest News
Gyms, health clubs, leisure centres and fitness studios in England are back in business today ...
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Technogym: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Fitness Software
FunXtion International BV: Fitness Software
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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