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Health Club Management

Health Club Management

features

Editor's letter: Forging good habits

The health and fitness industry must change its midset and begin to build strong relationships with kids from childhood to ensure they enjoy the benefits of regular exercise and good health

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 5
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
Most gyms won’t accept memberships from kids until they reach 16. This ‘gap’ is a huge missed opportunity for everyone

Shocking numbers published this week by Women in Sport and Sport England, reveal that only 10 ten per cent of girls aged 13-16 are meeting the recommended daily guidelines of 60 minutes of physical activity each day. The remaining 90 per cent are missing out on the health benefits of regular exercise of any kind.

The report, Reframing Sport for Teenage Girls, also identified a big gap between knowledge and behaviour, with 78 per cent of 14-16-year-old girls understanding the importance of an active lifestyle, but only 28 per cent actually enjoy taking part.

When it comes to health, a significant number – 44 per cent – are overweight or obese. In addition, at least a third are unhappy with their body image, and 70 per cent of this group say they will resort to unhealthy behaviours to control this.

The report also found evidence of deteriorating mental health, reduced levels of happiness and increased levels of stress.

So what can the fitness industry do to contribute solutions to this emerging crisis in the lives of girls and young women?

Things like the boom in boutiques show our industry is able to re-engage with young women as they reach adulthood, with the growth in this sector being clearly linked to female participation. The Global Boutique Trends Report 2018 found women made up 83 per cent of classes booked in London, for example, but this still represents a small percentage of the population.

There’s a significant time gap between the point where girls disengage from exercise in their early- to mid-teens and the stage where some young women recommit by joining a gym or booking classes at a boutique. It’s here we need to focus our efforts.

Reframing Sport for Teenage Girls is a robust piece of work which makes a series of excellent suggestions in the form of ‘eight principles of success’. These highlight ways in which we can help girls to reframe this whole area of their lives and get them into good physical activity habits for life.

These include creating relatable role models who inspire girls, giving them purpose and value and invoking excitement, to bring a sense of adventure and discovery. The report also recommends giving girls the freedom to play.

It’s time the industry reviewed its approach to the whole opportunity for children and young people to use facilities and started to reach out and develop relationships with kids at a much younger age, either on-site, or via community outreach projects which use school or neighbourbood facilities.

Most gyms won’t accept memberships from kids until they reach the age of 16 and this ‘gap’ is a huge missed opportunity for everyone involved – kids, parents and operators.

We have the knowledge to do this and with the industry focusing on how to attract millennials, Gen Z and Gen Alpha, now’s the time to adopt a new strategy to engage with children at a time when we can help them through these challenging years.

Read the report at HCMmag.com/reframingsport

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'Most gyms won't accept memberships from kids until they reach 16. This gap is a huge missed opportunity for everyone' – says HCM editor Liz Terry
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features

Editor's letter: Forging good habits

The health and fitness industry must change its midset and begin to build strong relationships with kids from childhood to ensure they enjoy the benefits of regular exercise and good health

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 5
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
Most gyms won’t accept memberships from kids until they reach 16. This ‘gap’ is a huge missed opportunity for everyone

Shocking numbers published this week by Women in Sport and Sport England, reveal that only 10 ten per cent of girls aged 13-16 are meeting the recommended daily guidelines of 60 minutes of physical activity each day. The remaining 90 per cent are missing out on the health benefits of regular exercise of any kind.

The report, Reframing Sport for Teenage Girls, also identified a big gap between knowledge and behaviour, with 78 per cent of 14-16-year-old girls understanding the importance of an active lifestyle, but only 28 per cent actually enjoy taking part.

When it comes to health, a significant number – 44 per cent – are overweight or obese. In addition, at least a third are unhappy with their body image, and 70 per cent of this group say they will resort to unhealthy behaviours to control this.

The report also found evidence of deteriorating mental health, reduced levels of happiness and increased levels of stress.

So what can the fitness industry do to contribute solutions to this emerging crisis in the lives of girls and young women?

Things like the boom in boutiques show our industry is able to re-engage with young women as they reach adulthood, with the growth in this sector being clearly linked to female participation. The Global Boutique Trends Report 2018 found women made up 83 per cent of classes booked in London, for example, but this still represents a small percentage of the population.

There’s a significant time gap between the point where girls disengage from exercise in their early- to mid-teens and the stage where some young women recommit by joining a gym or booking classes at a boutique. It’s here we need to focus our efforts.

Reframing Sport for Teenage Girls is a robust piece of work which makes a series of excellent suggestions in the form of ‘eight principles of success’. These highlight ways in which we can help girls to reframe this whole area of their lives and get them into good physical activity habits for life.

These include creating relatable role models who inspire girls, giving them purpose and value and invoking excitement, to bring a sense of adventure and discovery. The report also recommends giving girls the freedom to play.

It’s time the industry reviewed its approach to the whole opportunity for children and young people to use facilities and started to reach out and develop relationships with kids at a much younger age, either on-site, or via community outreach projects which use school or neighbourbood facilities.

Most gyms won’t accept memberships from kids until they reach the age of 16 and this ‘gap’ is a huge missed opportunity for everyone involved – kids, parents and operators.

We have the knowledge to do this and with the industry focusing on how to attract millennials, Gen Z and Gen Alpha, now’s the time to adopt a new strategy to engage with children at a time when we can help them through these challenging years.

Read the report at HCMmag.com/reframingsport

http://www.leisureopportunities.com/images/imagesX/151150_366312.jpg
'Most gyms won't accept memberships from kids until they reach 16. This gap is a huge missed opportunity for everyone' – says HCM editor Liz Terry
Latest News
The US government has passed a motion that will see gig workers, independent contractors and ...
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The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according ...
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Joe Wicks, the personal trainer who has become a global star thanks to his daily ...
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Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers ...
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Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for ...
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American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's ...
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Featured supplier news
Featured supplier: Tennis pro Marcus Willis to speak at active-net 2020
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promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Stages Cycling: Fitness equipment
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
Ojmar: Locking solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Pinggu, Beijing, China
Diary dates
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Diary dates
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Athena, Leicester, United Kingdom
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