Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Editor's letter: Forging good habits

The health and fitness industry must change its midset and begin to build strong relationships with kids from childhood to ensure they enjoy the benefits of regular exercise and good health

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 5
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
Most gyms won’t accept memberships from kids until they reach 16. This ‘gap’ is a huge missed opportunity for everyone

Shocking numbers published this week by Women in Sport and Sport England, reveal that only 10 ten per cent of girls aged 13-16 are meeting the recommended daily guidelines of 60 minutes of physical activity each day. The remaining 90 per cent are missing out on the health benefits of regular exercise of any kind.

The report, Reframing Sport for Teenage Girls, also identified a big gap between knowledge and behaviour, with 78 per cent of 14-16-year-old girls understanding the importance of an active lifestyle, but only 28 per cent actually enjoy taking part.

When it comes to health, a significant number – 44 per cent – are overweight or obese. In addition, at least a third are unhappy with their body image, and 70 per cent of this group say they will resort to unhealthy behaviours to control this.

The report also found evidence of deteriorating mental health, reduced levels of happiness and increased levels of stress.

So what can the fitness industry do to contribute solutions to this emerging crisis in the lives of girls and young women?

Things like the boom in boutiques show our industry is able to re-engage with young women as they reach adulthood, with the growth in this sector being clearly linked to female participation. The Global Boutique Trends Report 2018 found women made up 83 per cent of classes booked in London, for example, but this still represents a small percentage of the population.

There’s a significant time gap between the point where girls disengage from exercise in their early- to mid-teens and the stage where some young women recommit by joining a gym or booking classes at a boutique. It’s here we need to focus our efforts.

Reframing Sport for Teenage Girls is a robust piece of work which makes a series of excellent suggestions in the form of ‘eight principles of success’. These highlight ways in which we can help girls to reframe this whole area of their lives and get them into good physical activity habits for life.

These include creating relatable role models who inspire girls, giving them purpose and value and invoking excitement, to bring a sense of adventure and discovery. The report also recommends giving girls the freedom to play.

It’s time the industry reviewed its approach to the whole opportunity for children and young people to use facilities and started to reach out and develop relationships with kids at a much younger age, either on-site, or via community outreach projects which use school or neighbourbood facilities.

Most gyms won’t accept memberships from kids until they reach the age of 16 and this ‘gap’ is a huge missed opportunity for everyone involved – kids, parents and operators.

We have the knowledge to do this and with the industry focusing on how to attract millennials, Gen Z and Gen Alpha, now’s the time to adopt a new strategy to engage with children at a time when we can help them through these challenging years.

Read the report at HCMmag.com/reframingsport

http://www.leisureopportunities.com/images/imagesX/151150_366312.jpg
'Most gyms won't accept memberships from kids until they reach 16. This gap is a huge missed opportunity for everyone' – says HCM editor Liz Terry
People
I was seeing a lot of bad pad work and poor teaching in gyms, which broke my heart but spurred me on to develop a dedicated course for boxing technique
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
People
HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
Features
Circuits
Circuits are a powerful way to deliver a controlled and effective workout to people of a range of abilities in a short time frame. HCM reviews some of the leading systems
Features
Supplier showcase
Pulse Fitness has installed a premium fitness facility at The University of Liverpool, fitting the space with its state-of-the-art equipment to appeal to staff and students alike
Features
Supplier showcase
Northumbria University has partnered with Matrix Fitness to fit out its newly refurbished sports centre and gym, using the latest in fitness technology to motivate members
Features
Supplier showcase
With the first of a planned 105 clubs across the UK and Ireland up and running, UFC GYM turned to the expertise of DFC to ensure a simpler membership process for members
Features
Promotional feature
TVS Group is one of the leading suppliers of flooring and surfaces for gym, sports and play environments. We take a look at what's behind this company's success
Features
Supplier showcase

Precor and Matrix share their latest operator case studies
Features
feature
Legend Leisure Services has delivered an elegant website solution for ANGUSalive
Features
Latest News
PureGym is set to become the second largest fitness operator in Europe, after revealing plans ...
Latest News
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, ...
Latest News
A large-scale study on genetics has shown that being more physically active reduces the risk ...
Latest News
The Gym Group has confirmed plans to roll out a new small box format in ...
Latest News
Representatives from the three main political parties have backed the view that physical activity has ...
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Harlands Group
Harlands Group are the leading global provider of regular billing services in health & fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
GymSales: Management software
Skincare
Sothys: Skincare
Spa software
ResortSuite: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Locking solutions
Ojmar: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates

features

Editor's letter: Forging good habits

The health and fitness industry must change its midset and begin to build strong relationships with kids from childhood to ensure they enjoy the benefits of regular exercise and good health

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 5
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
Most gyms won’t accept memberships from kids until they reach 16. This ‘gap’ is a huge missed opportunity for everyone

Shocking numbers published this week by Women in Sport and Sport England, reveal that only 10 ten per cent of girls aged 13-16 are meeting the recommended daily guidelines of 60 minutes of physical activity each day. The remaining 90 per cent are missing out on the health benefits of regular exercise of any kind.

The report, Reframing Sport for Teenage Girls, also identified a big gap between knowledge and behaviour, with 78 per cent of 14-16-year-old girls understanding the importance of an active lifestyle, but only 28 per cent actually enjoy taking part.

When it comes to health, a significant number – 44 per cent – are overweight or obese. In addition, at least a third are unhappy with their body image, and 70 per cent of this group say they will resort to unhealthy behaviours to control this.

The report also found evidence of deteriorating mental health, reduced levels of happiness and increased levels of stress.

So what can the fitness industry do to contribute solutions to this emerging crisis in the lives of girls and young women?

Things like the boom in boutiques show our industry is able to re-engage with young women as they reach adulthood, with the growth in this sector being clearly linked to female participation. The Global Boutique Trends Report 2018 found women made up 83 per cent of classes booked in London, for example, but this still represents a small percentage of the population.

There’s a significant time gap between the point where girls disengage from exercise in their early- to mid-teens and the stage where some young women recommit by joining a gym or booking classes at a boutique. It’s here we need to focus our efforts.

Reframing Sport for Teenage Girls is a robust piece of work which makes a series of excellent suggestions in the form of ‘eight principles of success’. These highlight ways in which we can help girls to reframe this whole area of their lives and get them into good physical activity habits for life.

These include creating relatable role models who inspire girls, giving them purpose and value and invoking excitement, to bring a sense of adventure and discovery. The report also recommends giving girls the freedom to play.

It’s time the industry reviewed its approach to the whole opportunity for children and young people to use facilities and started to reach out and develop relationships with kids at a much younger age, either on-site, or via community outreach projects which use school or neighbourbood facilities.

Most gyms won’t accept memberships from kids until they reach the age of 16 and this ‘gap’ is a huge missed opportunity for everyone involved – kids, parents and operators.

We have the knowledge to do this and with the industry focusing on how to attract millennials, Gen Z and Gen Alpha, now’s the time to adopt a new strategy to engage with children at a time when we can help them through these challenging years.

Read the report at HCMmag.com/reframingsport

http://www.leisureopportunities.com/images/imagesX/151150_366312.jpg
'Most gyms won't accept memberships from kids until they reach 16. This gap is a huge missed opportunity for everyone' – says HCM editor Liz Terry
Latest News
PureGym is set to become the second largest fitness operator in Europe, after revealing plans ...
Latest News
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, ...
Latest News
A large-scale study on genetics has shown that being more physically active reduces the risk ...
Latest News
The Gym Group has confirmed plans to roll out a new small box format in ...
Latest News
Representatives from the three main political parties have backed the view that physical activity has ...
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
Latest News
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
Latest News
The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Harlands Group
Harlands Group are the leading global provider of regular billing services in health & fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
GymSales: Management software
Skincare
Sothys: Skincare
Spa software
ResortSuite: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Locking solutions
Ojmar: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab