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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Forging good habits

The health and fitness industry must change its midset and begin to build strong relationships with kids from childhood to ensure they enjoy the benefits of regular exercise and good health

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 5
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
Most gyms won’t accept memberships from kids until they reach 16. This ‘gap’ is a huge missed opportunity for everyone

Shocking numbers published this week by Women in Sport and Sport England, reveal that only 10 ten per cent of girls aged 13-16 are meeting the recommended daily guidelines of 60 minutes of physical activity each day. The remaining 90 per cent are missing out on the health benefits of regular exercise of any kind.

The report, Reframing Sport for Teenage Girls, also identified a big gap between knowledge and behaviour, with 78 per cent of 14-16-year-old girls understanding the importance of an active lifestyle, but only 28 per cent actually enjoy taking part.

When it comes to health, a significant number – 44 per cent – are overweight or obese. In addition, at least a third are unhappy with their body image, and 70 per cent of this group say they will resort to unhealthy behaviours to control this.

The report also found evidence of deteriorating mental health, reduced levels of happiness and increased levels of stress.

So what can the fitness industry do to contribute solutions to this emerging crisis in the lives of girls and young women?

Things like the boom in boutiques show our industry is able to re-engage with young women as they reach adulthood, with the growth in this sector being clearly linked to female participation. The Global Boutique Trends Report 2018 found women made up 83 per cent of classes booked in London, for example, but this still represents a small percentage of the population.

There’s a significant time gap between the point where girls disengage from exercise in their early- to mid-teens and the stage where some young women recommit by joining a gym or booking classes at a boutique. It’s here we need to focus our efforts.

Reframing Sport for Teenage Girls is a robust piece of work which makes a series of excellent suggestions in the form of ‘eight principles of success’. These highlight ways in which we can help girls to reframe this whole area of their lives and get them into good physical activity habits for life.

These include creating relatable role models who inspire girls, giving them purpose and value and invoking excitement, to bring a sense of adventure and discovery. The report also recommends giving girls the freedom to play.

It’s time the industry reviewed its approach to the whole opportunity for children and young people to use facilities and started to reach out and develop relationships with kids at a much younger age, either on-site, or via community outreach projects which use school or neighbourbood facilities.

Most gyms won’t accept memberships from kids until they reach the age of 16 and this ‘gap’ is a huge missed opportunity for everyone involved – kids, parents and operators.

We have the knowledge to do this and with the industry focusing on how to attract millennials, Gen Z and Gen Alpha, now’s the time to adopt a new strategy to engage with children at a time when we can help them through these challenging years.

Read the report at HCMmag.com/reframingsport

http://www.leisureopportunities.com/images/imagesX/151150_366312.jpg
'Most gyms won't accept memberships from kids until they reach 16. This gap is a huge missed opportunity for everyone' – says HCM editor Liz Terry
People
Human beings were designed to run, jump, lift and carry things. Unfortunately, society has evolved in a way that promotes a sedentary lifestyle, which is creating massive physical, emotional and mental dysfunction on a global scale
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Click on a catalogue to view it online
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Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates

features

Editor's letter: Forging good habits

The health and fitness industry must change its midset and begin to build strong relationships with kids from childhood to ensure they enjoy the benefits of regular exercise and good health

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 5
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
We must build relationships from a much a younger age / PHOTO: Shutterstock/LIGHTFIELDSTUDIOS
Most gyms won’t accept memberships from kids until they reach 16. This ‘gap’ is a huge missed opportunity for everyone

Shocking numbers published this week by Women in Sport and Sport England, reveal that only 10 ten per cent of girls aged 13-16 are meeting the recommended daily guidelines of 60 minutes of physical activity each day. The remaining 90 per cent are missing out on the health benefits of regular exercise of any kind.

The report, Reframing Sport for Teenage Girls, also identified a big gap between knowledge and behaviour, with 78 per cent of 14-16-year-old girls understanding the importance of an active lifestyle, but only 28 per cent actually enjoy taking part.

When it comes to health, a significant number – 44 per cent – are overweight or obese. In addition, at least a third are unhappy with their body image, and 70 per cent of this group say they will resort to unhealthy behaviours to control this.

The report also found evidence of deteriorating mental health, reduced levels of happiness and increased levels of stress.

So what can the fitness industry do to contribute solutions to this emerging crisis in the lives of girls and young women?

Things like the boom in boutiques show our industry is able to re-engage with young women as they reach adulthood, with the growth in this sector being clearly linked to female participation. The Global Boutique Trends Report 2018 found women made up 83 per cent of classes booked in London, for example, but this still represents a small percentage of the population.

There’s a significant time gap between the point where girls disengage from exercise in their early- to mid-teens and the stage where some young women recommit by joining a gym or booking classes at a boutique. It’s here we need to focus our efforts.

Reframing Sport for Teenage Girls is a robust piece of work which makes a series of excellent suggestions in the form of ‘eight principles of success’. These highlight ways in which we can help girls to reframe this whole area of their lives and get them into good physical activity habits for life.

These include creating relatable role models who inspire girls, giving them purpose and value and invoking excitement, to bring a sense of adventure and discovery. The report also recommends giving girls the freedom to play.

It’s time the industry reviewed its approach to the whole opportunity for children and young people to use facilities and started to reach out and develop relationships with kids at a much younger age, either on-site, or via community outreach projects which use school or neighbourbood facilities.

Most gyms won’t accept memberships from kids until they reach the age of 16 and this ‘gap’ is a huge missed opportunity for everyone involved – kids, parents and operators.

We have the knowledge to do this and with the industry focusing on how to attract millennials, Gen Z and Gen Alpha, now’s the time to adopt a new strategy to engage with children at a time when we can help them through these challenging years.

Read the report at HCMmag.com/reframingsport

http://www.leisureopportunities.com/images/imagesX/151150_366312.jpg
'Most gyms won't accept memberships from kids until they reach 16. This gap is a huge missed opportunity for everyone' – says HCM editor Liz Terry
Latest News
Boutique fitness franchise Spenga has opened two new locations as it looks to ramp up ...
Latest News
Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new ...
Latest News
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary ...
Latest News
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
Latest News
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across ...
Latest News
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand ...
Latest News
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of ...
Latest News
Thousands of people at risk of Type 2 diabetes will be given digital support – ...
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New research has provided a possible explanation for the perceived decrease in endurance musculature as ...
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Ten Health and Fitness has opened its ninth studio in an office building in central ...
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German wellness operator Lanserhof has opened its first UK location at the historic Arts Club ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Pavigym: helping gyms and boutique studios fight back against noise
With noise complaints against gyms on the rise, limiting noise isn’t only beneficial to users - it could also be crucial to your business.
Featured supplier news
Featured supplier: Matrix strengthens Porsche partnership with new installs at performance centre
Porsche recognises that the most important component of any vehicle is the driver.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: Rephouse Europa Ltd
Rephouse is a leading manufacturer of high-performance fitness flooring systems. With its state-of-the-art production technology ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions Ltd: Flooring
Fitness equipment
Physical Company Ltd: Fitness equipment
Management software
GymSales: Management software
Governing body
EMD UK: Governing body
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Audio visual
Hutchison Technologies: Audio visual
Exercise equipment
Eleiko Sport AB: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Professional services
Deloitte UK: Professional services
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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