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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Fitness is hot

Read the signs and all the indicators show we’re globalising rapidly as a sector, with joint ventures announced, market invasions a routine and investment flooding in. In short, fitness has never been hotter, so it’s time for us to step up

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 4
Peloton’s US$4bn valuation has piqued interest in the sector / PHOTO: PELOTON
Peloton’s US$4bn valuation has piqued interest in the sector / PHOTO: PELOTON
With so much happening in terms of globalisation, there are partnerships to be built and deals to be done – time to get networking

Welcome to the FIBO edition of HCM – hope to see you at the event in Cologne from 4-7 April.

As well as supporting key local events in the UK, such as Elevate (see our preview on page 83), HCM has also joined forces with FIBO as a Global Media Partner for its cycle of events, which are now held in the US, Africa, China, South America and Australia, in addition to the vast mothership event in Cologne, which attracts 150k visitors

The growth of FIBO around the world is a clear sign of the globalisation of the fitness industry, as the market continues to thrive, and we’re delighted to be playing our part in this.

In January this year, to celebrate our 25th year, we adopted our much loved ‘pet name’ of HCM and a new domain, HCMmag.com, in place of the Health Club Management moniker.

The intention was to adopt a brand which can grow to more clearly reflect our focus on the entirety of the market, as we embrace the complete fitness eco-system, from gyms, health clubs, and activity, to wellness, boutiques and big box and from wearables, home fitness and franchises to sports integration.

In this issue, we’ve pulled together a range of special global content to celebrate FIBO, including a rare interview with Rainer Schaller, the founder of McFit – the original low-cost chain.

McFit inspired the growth of the low-cost and budget gym sector and Schaller has since expanded his business in a multitude of directions, including apps, fitness modelling, sports nutrition, home workouts, other gym verticals and the astonishing Mirai, the 55,000sq m fitness ‘theme park’ being developed in Germany (see HCM July 18, p48).

We also tackle the state of the global fitness market with industry maven Emma Barry’s playful SWOT analysis on page 30.

Barry can clearly see the opportunities in terms of things such as partnerships, where she advises: “Soul Cycle didn’t come from fitness. Peloton didn’t come from fitness. It’s up to you to partner with a new perspective,” but also warns about threats, saying “It’s unlikely we’ve done enough to outpace inevitable newcomers to our industry. And those newcomers aren’t so new. And their pockets run deep and their databases wide: Netflix is in fitness. Airbnb is in fitness. Gaming is in fitness. GAFA (Google, Amazon, Facebook, Apple) are in fitness.”

We’re entering a new phase in the development of the industry, as things like Peloton’s US$4bn valuation – which was achieved from scratch in just six years – catch the eye of investors.

And as well as new investment and growth within existing markets, we’re seeing new opportunities coming on-stream fast. On page 51, IHRSA, in partnership with Deloitte China, predicts growth in the Indian fitness sector, where market penetration is only 1.5 per cent, creating significant potential.

With so much happening in terms of globalisation and growth, there are partnerships to be built and deals to be done, so it’s definitely time to get networking. See you at the trade shows!

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/813124_215830.jpg
Fitness has never been hotter, so it's time for us to step up, says HCM editor Liz Terry
Liz Terry, editor,FIBO, fitness, Elevate Rainer Schaller, McFit, Emma Barry, Deloitte
HCM magazine
We’re targeting an additional 30,000 beds over the next five years, through a mix of the group’s own developments and third party projects
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Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
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An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
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Research
People with a greater sense of purpose may be more likely to engage in physical activity. At the same time, physical activity can contribute to a sense of purpose, so it becomes a virtuous circle
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Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
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Supplier showcase
Safe Space Lockers has extended its partnership with boutique fitness franchise TRIB3, in a new 10-site supplier agreement, following the recent installation at TRIB3 Edinburgh
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Strength
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM Magazine
Opinion
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
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Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Latest News
Technogym has launched a new app featuring an AI-powered digital coach. The Technogym App is ...
Latest News
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of ...
Latest News
The number of active memberships across European health clubs fell by roughly 10 million – ...
Latest News
Peloton is expanding its reach within the online fitness market with the launch of a ...
Latest News
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new ...
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
fibodo Limited: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Fitness is hot

Read the signs and all the indicators show we’re globalising rapidly as a sector, with joint ventures announced, market invasions a routine and investment flooding in. In short, fitness has never been hotter, so it’s time for us to step up

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 4
Peloton’s US$4bn valuation has piqued interest in the sector / PHOTO: PELOTON
Peloton’s US$4bn valuation has piqued interest in the sector / PHOTO: PELOTON
With so much happening in terms of globalisation, there are partnerships to be built and deals to be done – time to get networking

Welcome to the FIBO edition of HCM – hope to see you at the event in Cologne from 4-7 April.

As well as supporting key local events in the UK, such as Elevate (see our preview on page 83), HCM has also joined forces with FIBO as a Global Media Partner for its cycle of events, which are now held in the US, Africa, China, South America and Australia, in addition to the vast mothership event in Cologne, which attracts 150k visitors

The growth of FIBO around the world is a clear sign of the globalisation of the fitness industry, as the market continues to thrive, and we’re delighted to be playing our part in this.

In January this year, to celebrate our 25th year, we adopted our much loved ‘pet name’ of HCM and a new domain, HCMmag.com, in place of the Health Club Management moniker.

The intention was to adopt a brand which can grow to more clearly reflect our focus on the entirety of the market, as we embrace the complete fitness eco-system, from gyms, health clubs, and activity, to wellness, boutiques and big box and from wearables, home fitness and franchises to sports integration.

In this issue, we’ve pulled together a range of special global content to celebrate FIBO, including a rare interview with Rainer Schaller, the founder of McFit – the original low-cost chain.

McFit inspired the growth of the low-cost and budget gym sector and Schaller has since expanded his business in a multitude of directions, including apps, fitness modelling, sports nutrition, home workouts, other gym verticals and the astonishing Mirai, the 55,000sq m fitness ‘theme park’ being developed in Germany (see HCM July 18, p48).

We also tackle the state of the global fitness market with industry maven Emma Barry’s playful SWOT analysis on page 30.

Barry can clearly see the opportunities in terms of things such as partnerships, where she advises: “Soul Cycle didn’t come from fitness. Peloton didn’t come from fitness. It’s up to you to partner with a new perspective,” but also warns about threats, saying “It’s unlikely we’ve done enough to outpace inevitable newcomers to our industry. And those newcomers aren’t so new. And their pockets run deep and their databases wide: Netflix is in fitness. Airbnb is in fitness. Gaming is in fitness. GAFA (Google, Amazon, Facebook, Apple) are in fitness.”

We’re entering a new phase in the development of the industry, as things like Peloton’s US$4bn valuation – which was achieved from scratch in just six years – catch the eye of investors.

And as well as new investment and growth within existing markets, we’re seeing new opportunities coming on-stream fast. On page 51, IHRSA, in partnership with Deloitte China, predicts growth in the Indian fitness sector, where market penetration is only 1.5 per cent, creating significant potential.

With so much happening in terms of globalisation and growth, there are partnerships to be built and deals to be done, so it’s definitely time to get networking. See you at the trade shows!

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/813124_215830.jpg
Fitness has never been hotter, so it's time for us to step up, says HCM editor Liz Terry
Liz Terry, editor,FIBO, fitness, Elevate Rainer Schaller, McFit, Emma Barry, Deloitte
Latest News
Technogym has launched a new app featuring an AI-powered digital coach. The Technogym App is ...
Latest News
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of ...
Latest News
The number of active memberships across European health clubs fell by roughly 10 million – ...
Latest News
Peloton is expanding its reach within the online fitness market with the launch of a ...
Latest News
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new ...
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
fibodo Limited: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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JP Lennard
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