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Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Embrace the power of the grey pound

By Helen Patenall, Leisure Media | Published in HCM Handbook 2019 issue 1
Helen Patenall, editor
Helen Patenall, editor

The gym member penetration rate across the UK is sitting tight at 14.9 per cent, so let’s take on the challenge of broadening consumer adoption to hit the 20 per cent mark. One quick fix – making the most of the grey pound.

This growing baby boomer cohort really value their health, now that they’re getting older. Armed with the time and finances to join the gym, combined with customer loyalty to fitness brands prioritising their distinct needs, the potential rewards here could be substantial.

A whopping 70 per cent of the nation’s wealth is held by the over-50s, yet they account for just 20 per cent of public leisure facility memberships – and usage rates for the over-65s account for only 9 per cent of visits. So there’s clear avenues of opportunity for operators to tap more into this growing sector.

Owing to real-time information on millions of older consumer lifestyles and activity habits, the industry is also already prepped to appreciate participation outcomes and social impacts, enabling operators to attract and retain the potential rewards of this ageing population.

Targeted customisation like short 5, 10 and 20-minute workouts, live classes featuring similarly-aged instructors modelling exercises for the older market, meditation pods and breathing chairs being installed for relaxation, friendship tables being set up in dementia-friendly cafés, and education programmes being offered on health, nutrition and self would provide a one-stop shop, encouraging the over-50s to stay active, find new friendship groups and really maintain their health and wellbeing.

Although many providers are on the bandwagon, rolling out accessible and inclusive facilities, activities and pricing strategies, a cumulative nationwide roll out would have a dramatic impact.ukactive and Sport England are on the ball, calling on leisure facilities to be replaced with community-focused wellness hubs.

By combining strategies and working as a team, we’ll have real impact, make a real difference and reap the renumeration.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/672885_875694.jpg
"A whopping 70 per cent of the nation’s wealth is held by the over-50s, yet they account for just 20 per cent of public leisure facility memberships"
Helen Patenall, editor, HCM Handbook,Helen Patenall, Health and fitness Influencers, consumer adoption,
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
HCM magazine
We’re aiming to be a force in the boutique fitness market
HCM Magazine
Research
Preschool children with higher cardiorespiratory fitness had higher scores on academic ability tasks related to general intellectual abilities
HCM Magazine
HCM People
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
HCM Magazine
Wellness
The team manager of Mahindra Racing talks to Kate Cracknell about creating a new corporate culture in a competitive world – one that places employee wellbeing first
HCM Magazine
Management
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
Finance
New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Latest News
As health clubs and fitness studios in England are counting the hours down to reopening ...
Latest News
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
Latest News
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
Latest News
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO ...
Latest News
Les Mills has come up with an ingenious solution to get around the pandemic travel ...
Featured supplier news
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Featured supplier news
Featured supplier: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Embrace the power of the grey pound

By Helen Patenall, Leisure Media | Published in HCM Handbook 2019 issue 1
Helen Patenall, editor
Helen Patenall, editor

The gym member penetration rate across the UK is sitting tight at 14.9 per cent, so let’s take on the challenge of broadening consumer adoption to hit the 20 per cent mark. One quick fix – making the most of the grey pound.

This growing baby boomer cohort really value their health, now that they’re getting older. Armed with the time and finances to join the gym, combined with customer loyalty to fitness brands prioritising their distinct needs, the potential rewards here could be substantial.

A whopping 70 per cent of the nation’s wealth is held by the over-50s, yet they account for just 20 per cent of public leisure facility memberships – and usage rates for the over-65s account for only 9 per cent of visits. So there’s clear avenues of opportunity for operators to tap more into this growing sector.

Owing to real-time information on millions of older consumer lifestyles and activity habits, the industry is also already prepped to appreciate participation outcomes and social impacts, enabling operators to attract and retain the potential rewards of this ageing population.

Targeted customisation like short 5, 10 and 20-minute workouts, live classes featuring similarly-aged instructors modelling exercises for the older market, meditation pods and breathing chairs being installed for relaxation, friendship tables being set up in dementia-friendly cafés, and education programmes being offered on health, nutrition and self would provide a one-stop shop, encouraging the over-50s to stay active, find new friendship groups and really maintain their health and wellbeing.

Although many providers are on the bandwagon, rolling out accessible and inclusive facilities, activities and pricing strategies, a cumulative nationwide roll out would have a dramatic impact.ukactive and Sport England are on the ball, calling on leisure facilities to be replaced with community-focused wellness hubs.

By combining strategies and working as a team, we’ll have real impact, make a real difference and reap the renumeration.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/672885_875694.jpg
"A whopping 70 per cent of the nation’s wealth is held by the over-50s, yet they account for just 20 per cent of public leisure facility memberships"
Helen Patenall, editor, HCM Handbook,Helen Patenall, Health and fitness Influencers, consumer adoption,
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Latest News
As health clubs and fitness studios in England are counting the hours down to reopening ...
Latest News
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
Latest News
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
Latest News
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO ...
Latest News
Les Mills has come up with an ingenious solution to get around the pandemic travel ...
Latest News
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a ...
Latest News
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One ...
Latest News
Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has ...
Featured supplier news
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Featured supplier news
Featured supplier: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces