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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Editor's letter

The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 6
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout

On 25 June, we published a global exclusive – research from the University of Oslo which showed there is “no threat of increased COVID-19 spread” at fitness facilities, even when intensive training takes place.

The story has gone on to be our best-read ever, with hundreds of thousands of shares from people all over the world. It has also been republished everywhere from The New York Times to The Washington Post.

The research – ‘Randomised reopening of training facilities during the COVID-19 pandemic’ – has been challenged, debated, lauded and dismissed, but most importantly, it has opened a conversation around how we – as a sector – are going to transact with governments and decision-makers going forward.

The fact only one academic institution in the world chose to explore the safety of using gyms in the age of COVID-19, indicates a lack of rigour in our sector, showing that we are not yet properly geared up to represent ourselves at the highest levels.

This kind of research should have been happening everywhere, creating a global picture of gym safety to inform the development of operating procedures and strengthen our position in discussions with governments.

The agonising negotiations which have been going on with government-mandated scientists around reopening show clearly that we lack evidence to defend ourselves and lack heft as a sector.

They’ve also revealed mind-boggling levels of ignorance about the way we work and the contribution we make to society and to people’s mental and physical wellbeing.

Going forward, companies which are making profits out of this market need to start to put a little more resource into national and global strategies to defend and champion the sector in the corridors of power.

Before COVID-19, we were a successful market, but also a young one, still a little scrappy and with an entrepreneurial culture. We must come out of the other side of COVID with a new mantle, forged by the challenges we’ve faced – seasoned, savvy and with a strategy to prove our worth, defend our corner and make sure the people in power are in no doubt about the value of our work.

It’s time to muscle up and get some real clout.

Obesity drives COVID-19 deaths, numerous studies show exercise defends against it and helps people recover from it. We know we can operate safely. Now is the time to step up, to prove it – and to evidence it.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/335696_749514.jpg
'We need to ensure we're better prepared to represent ourselves in the corridors of power' – says HCM editor Liz Terry
Liz Terry, HCM, COVID-19,gyms reopening,
People
We have a very mixed demographic, which is something people said would never happen. Someone who earns a minimum wage can be training and socialising alongside a billionaire
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
People
People in Club V trust me and I want to do the best for them and help them progress
Features
Write to reply
Obese or overweight participants will burn more calories than others in the room – often topping the leader board, which makes them feel great
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
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In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Editor's letter: Editor's letter

The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 6
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout

On 25 June, we published a global exclusive – research from the University of Oslo which showed there is “no threat of increased COVID-19 spread” at fitness facilities, even when intensive training takes place.

The story has gone on to be our best-read ever, with hundreds of thousands of shares from people all over the world. It has also been republished everywhere from The New York Times to The Washington Post.

The research – ‘Randomised reopening of training facilities during the COVID-19 pandemic’ – has been challenged, debated, lauded and dismissed, but most importantly, it has opened a conversation around how we – as a sector – are going to transact with governments and decision-makers going forward.

The fact only one academic institution in the world chose to explore the safety of using gyms in the age of COVID-19, indicates a lack of rigour in our sector, showing that we are not yet properly geared up to represent ourselves at the highest levels.

This kind of research should have been happening everywhere, creating a global picture of gym safety to inform the development of operating procedures and strengthen our position in discussions with governments.

The agonising negotiations which have been going on with government-mandated scientists around reopening show clearly that we lack evidence to defend ourselves and lack heft as a sector.

They’ve also revealed mind-boggling levels of ignorance about the way we work and the contribution we make to society and to people’s mental and physical wellbeing.

Going forward, companies which are making profits out of this market need to start to put a little more resource into national and global strategies to defend and champion the sector in the corridors of power.

Before COVID-19, we were a successful market, but also a young one, still a little scrappy and with an entrepreneurial culture. We must come out of the other side of COVID with a new mantle, forged by the challenges we’ve faced – seasoned, savvy and with a strategy to prove our worth, defend our corner and make sure the people in power are in no doubt about the value of our work.

It’s time to muscle up and get some real clout.

Obesity drives COVID-19 deaths, numerous studies show exercise defends against it and helps people recover from it. We know we can operate safely. Now is the time to step up, to prove it – and to evidence it.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/335696_749514.jpg
'We need to ensure we're better prepared to represent ourselves in the corridors of power' – says HCM editor Liz Terry
Liz Terry, HCM, COVID-19,gyms reopening,
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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