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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor’s letter: Combatting child obesity

Although the UK government’s new childhood obesity strategy has been widely criticised – experts are calling it “embarrassing”, “weak” and “underwhelming” – there are some clear wins and exciting opportunities for the activity sector

By Kate Cracknell | Published in Health Club Management 2016 issue 9
Engage to Compete: School staff run lunchtime activities
Engage to Compete: School staff run lunchtime activities
Imagine if we could build classrooms where kids could be taught while being active. What better way of making activity a ‘whole day’ affair?

Back in February, health secretary Jeremy Hunt described the rise in childhood obesity as a “national emergency” and promised a “gamechanging” response from the government. In the end, those promises have fallen flat; campaigners are particularly dismayed by the lack of restrictions on junk food promotions and advertising targeted at kids, as well as the fact that the much vaunted sugar tax – originally announced in March – will rely on voluntary action by the food and drink industry.

Yet once again, what’s happened is that diet and nutrition have dominated the headlines and skewed people’s perceptions of how good, or otherwise, the strategy is. If you look at the other side of the obesity equation – calories out rather than calories in – there are some exciting opportunities.

The big win for the ‘calories out’ sector lies in the strategy’s recommendation that children should be active for at least 60 minutes a day, of which 30 minutes should be during school hours. Funds raised by the sugar tax will be allocated to schools to help deliver this.

There will also be a voluntary, Ofsted-monitored healthy rating scheme for primary schools – recognising schools where children eat better and move more – while the County Sports Partnerships are tasked with working with sporting NGBs, the Youth Sport Trust and other national and local providers to ensure every primary school in England has access to high-quality sport and physical activity.

In addition, the strategy says every public sector building, from leisure centres to hospitals, should have a food environment designed so the easy choices are also the healthy ones – a topic we analyse in depth on page 68, and which could be a quick win in our facilities.

So although the national media has seized on the negatives for its headlines, there’s plenty for the activity sector to be getting its teeth into. The main problem is that – as Conservative MP Dan Poulter said when the strategy was launched – “there’s a worrying lack of practical measures about how we can turn warm words into reality”.

But we needn’t wait for this to be spelled out by government. ukactive released its own kids strategy in July, championing the need for 60 minutes’ activity a day and offering inspiration on how to turn “words into reality”. Suggestions include creating a ‘whole day’ approach to physical activity; encouraging daily walks to school; using external providers to create activity opportunities in schools; and ensuring there are plenty of out-of-school activities on offer.

Opportunities abound here for the fitness sector. Some are more obvious, such as going into schools to facilitate Daily Mile walks (see HCM July 16, p46) and lunchtime activities – Fit for Sport’s Engage to Compete programme, which trains school staff to offer lunchtime activity sessions, is an excellent model.

Others are more imaginative, but not impossible with funding. On page 60, we look at the benefits of outdoor schools, where classes take place exclusively outside. That might not be replicable everywhere, but imagine if we could build active classrooms around the UK where kids could be taught while being active – all in co-operation with fitness providers. What better way of making activity a ‘whole day’ affair?

Meanwhile, ukactive is lobbying for sugar tax funding to be made available for out-of-school, as well as in-school, activities. The tax may fall short of generating the predicted £520m – this is based on the status quo being maintained, but in practice any food and drink manufacturers who cut the sugar content of their products by 20 per cent will escape the tax – but there will still be a significant pot of money to go after. If ukactive succeeds in its mission, programmes such as MEND – which tackles childhood obesity at its roots via a full family approach (see p75) – should be looking to fund a broad roll-out.

Kate Cracknell
[email protected]
@healthclubkate

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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How the activity sector can benefit from the new childhood obesity strategy
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features

Editor’s letter: Combatting child obesity

Although the UK government’s new childhood obesity strategy has been widely criticised – experts are calling it “embarrassing”, “weak” and “underwhelming” – there are some clear wins and exciting opportunities for the activity sector

By Kate Cracknell | Published in Health Club Management 2016 issue 9
Engage to Compete: School staff run lunchtime activities
Engage to Compete: School staff run lunchtime activities
Imagine if we could build classrooms where kids could be taught while being active. What better way of making activity a ‘whole day’ affair?

Back in February, health secretary Jeremy Hunt described the rise in childhood obesity as a “national emergency” and promised a “gamechanging” response from the government. In the end, those promises have fallen flat; campaigners are particularly dismayed by the lack of restrictions on junk food promotions and advertising targeted at kids, as well as the fact that the much vaunted sugar tax – originally announced in March – will rely on voluntary action by the food and drink industry.

Yet once again, what’s happened is that diet and nutrition have dominated the headlines and skewed people’s perceptions of how good, or otherwise, the strategy is. If you look at the other side of the obesity equation – calories out rather than calories in – there are some exciting opportunities.

The big win for the ‘calories out’ sector lies in the strategy’s recommendation that children should be active for at least 60 minutes a day, of which 30 minutes should be during school hours. Funds raised by the sugar tax will be allocated to schools to help deliver this.

There will also be a voluntary, Ofsted-monitored healthy rating scheme for primary schools – recognising schools where children eat better and move more – while the County Sports Partnerships are tasked with working with sporting NGBs, the Youth Sport Trust and other national and local providers to ensure every primary school in England has access to high-quality sport and physical activity.

In addition, the strategy says every public sector building, from leisure centres to hospitals, should have a food environment designed so the easy choices are also the healthy ones – a topic we analyse in depth on page 68, and which could be a quick win in our facilities.

So although the national media has seized on the negatives for its headlines, there’s plenty for the activity sector to be getting its teeth into. The main problem is that – as Conservative MP Dan Poulter said when the strategy was launched – “there’s a worrying lack of practical measures about how we can turn warm words into reality”.

But we needn’t wait for this to be spelled out by government. ukactive released its own kids strategy in July, championing the need for 60 minutes’ activity a day and offering inspiration on how to turn “words into reality”. Suggestions include creating a ‘whole day’ approach to physical activity; encouraging daily walks to school; using external providers to create activity opportunities in schools; and ensuring there are plenty of out-of-school activities on offer.

Opportunities abound here for the fitness sector. Some are more obvious, such as going into schools to facilitate Daily Mile walks (see HCM July 16, p46) and lunchtime activities – Fit for Sport’s Engage to Compete programme, which trains school staff to offer lunchtime activity sessions, is an excellent model.

Others are more imaginative, but not impossible with funding. On page 60, we look at the benefits of outdoor schools, where classes take place exclusively outside. That might not be replicable everywhere, but imagine if we could build active classrooms around the UK where kids could be taught while being active – all in co-operation with fitness providers. What better way of making activity a ‘whole day’ affair?

Meanwhile, ukactive is lobbying for sugar tax funding to be made available for out-of-school, as well as in-school, activities. The tax may fall short of generating the predicted £520m – this is based on the status quo being maintained, but in practice any food and drink manufacturers who cut the sugar content of their products by 20 per cent will escape the tax – but there will still be a significant pot of money to go after. If ukactive succeeds in its mission, programmes such as MEND – which tackles childhood obesity at its roots via a full family approach (see p75) – should be looking to fund a broad roll-out.

Kate Cracknell
[email protected]
@healthclubkate

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/262751_958840.jpg
How the activity sector can benefit from the new childhood obesity strategy
Kate Cracknell, Editor, HCM ,Obesity, children, ukactive, Kate Cracknell
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Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
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Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
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Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
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Click on a catalogue to view it online
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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Diary dates
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