GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Challenges and opportunities

Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 7
The fight is on to be seen as part of the solution / Les mills/world united
The fight is on to be seen as part of the solution / Les mills/world united
Fitness Australia found zero community transmissions of COVID-19 after assessing 6.26m member check-ins at 423 gyms

The vast majority of gyms around the world are reopening and our attention is turning to the next stage of recovery – re-engaging members, winning new customers and proving our worth.

On page 20 we highlight World United, a free global campaign – designed in the spirit of collaboration – to support the gym sector in celebrating and reconnecting.

World United kicks off from 19 September, linking with campaigns such as National Fitness Day in the UK. You can find free marketing resources on the dedicated website.

Fitness remains firmly in the spotlight in the fight against COVID-19, but although there’s an appreciation among governments and consumers that being fit is the best defence against the virus and a great support when it comes to recovery, we still have work to do in connecting this fact with gyms as a delivery partner.

The UK government, for example, launched a campaign to combat obesity to help with COVID-19, but has failed to engage with the gym sector in delivery.

It’s frustrating we should still be fighting this battle, given the evidence, but that’s the reality we face and on page 46, Phillip Mills, executive director of Les Mills, makes the case for gyms, in the context of the pandemic and beyond.

Gyms have the opportunity to offer COVID-19 recovery programmes and on page 32, we talk through ways these can be delivered. With millions suffering, we have the chance to make a real difference.

We’re in a battle to prove gyms don’t contribute to the spread of the virus. Doing so is vital to staying open and winning back members who are wavering.

Trade associations around the world are fighting back against accusations gyms are spreader environments and collaborating with operator members to gather insight.

Both Fitness Australia and IHRSA have recently published studies which show clearly that gyms are safe, with Fitness Australia finding zero community transmissions after monitoring 6.26m member check-ins across 423 gyms over several months.

As engagement efforts pay off and gyms get busier, we must keep delivering safe environments reliably and new evidence may be pointing at ways to enable this.

A study from the University of Eindhoven found having air purifiers in gyms – in addition to air conditioning – gave extra control over levels of viral aerosols.

As numbers grow in gyms, having this kind of knowledge and evidence will be ever more vital if we are to stay one step ahead of the virus and continue to convince decision-makers that we are part of the solution.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/539976_317498.jpg
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, says HCM editor Liz Terry
Liz Terry, covid-19, reopening,gym reopening
HCM magazine
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM magazine
HCM people

Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
HCM magazine
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM Magazine
Interview
We’re targeting an additional 30,000 beds over the next five years, through a mix of the group’s own developments and third party projects
HCM Magazine
Editor's letter
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM Magazine
Profile
Kath Hudson talks to the thought-leader and trailblazer
HCM Magazine
Policy
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
HCM Magazine
Facilities
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM Magazine
Research
Physical activity gives structure and meaning to people’s lives, according to new research
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Latest News
Peloton is expanding its reach within the online fitness market with the launch of a ...
Latest News
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new ...
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Challenges and opportunities

Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 7
The fight is on to be seen as part of the solution / Les mills/world united
The fight is on to be seen as part of the solution / Les mills/world united
Fitness Australia found zero community transmissions of COVID-19 after assessing 6.26m member check-ins at 423 gyms

The vast majority of gyms around the world are reopening and our attention is turning to the next stage of recovery – re-engaging members, winning new customers and proving our worth.

On page 20 we highlight World United, a free global campaign – designed in the spirit of collaboration – to support the gym sector in celebrating and reconnecting.

World United kicks off from 19 September, linking with campaigns such as National Fitness Day in the UK. You can find free marketing resources on the dedicated website.

Fitness remains firmly in the spotlight in the fight against COVID-19, but although there’s an appreciation among governments and consumers that being fit is the best defence against the virus and a great support when it comes to recovery, we still have work to do in connecting this fact with gyms as a delivery partner.

The UK government, for example, launched a campaign to combat obesity to help with COVID-19, but has failed to engage with the gym sector in delivery.

It’s frustrating we should still be fighting this battle, given the evidence, but that’s the reality we face and on page 46, Phillip Mills, executive director of Les Mills, makes the case for gyms, in the context of the pandemic and beyond.

Gyms have the opportunity to offer COVID-19 recovery programmes and on page 32, we talk through ways these can be delivered. With millions suffering, we have the chance to make a real difference.

We’re in a battle to prove gyms don’t contribute to the spread of the virus. Doing so is vital to staying open and winning back members who are wavering.

Trade associations around the world are fighting back against accusations gyms are spreader environments and collaborating with operator members to gather insight.

Both Fitness Australia and IHRSA have recently published studies which show clearly that gyms are safe, with Fitness Australia finding zero community transmissions after monitoring 6.26m member check-ins across 423 gyms over several months.

As engagement efforts pay off and gyms get busier, we must keep delivering safe environments reliably and new evidence may be pointing at ways to enable this.

A study from the University of Eindhoven found having air purifiers in gyms – in addition to air conditioning – gave extra control over levels of viral aerosols.

As numbers grow in gyms, having this kind of knowledge and evidence will be ever more vital if we are to stay one step ahead of the virus and continue to convince decision-makers that we are part of the solution.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/539976_317498.jpg
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, says HCM editor Liz Terry
Liz Terry, covid-19, reopening,gym reopening
Latest News
Peloton is expanding its reach within the online fitness market with the launch of a ...
Latest News
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new ...
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard