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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor’s letter: Building on the success of 2017

It’s been a year of solid growth for the fitness industry, and forecasts suggest there’s more to come. But what do the industry-wide events of the past 12 months reveal about the opportunities that lie ahead for our sector in 2018?

By Dr Lauretta Ihonor | Published in Health Club Management 2017 issue 11
Generation Z is set to bring new opportunities for the industry / shutterstock
Generation Z is set to bring new opportunities for the industry / shutterstock
We’re in an era of great change and with that comes unavoidable challenges, but also exciting opportunities

Reflecting on 2017 as it draws to a close, it’s undeniable that significant strides have been made within our sector. In May, Leisure DB’s annual State of the UK Fitness Industry Report brought news that UK gym membership, revenue and penetration rates are currently at an all-time high. While in September, the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) kicked off an ambitious four-year strategy to transform and standardise the delivery of physical activity across the sector.

This month, a new report by ukactive, Physical Activity: A Social Solution, has, for the first time ever, quantified the wider social value of UK leisure centres. The findings, which were announced at the not-for-profit’s annual National Summit, suggest that these facilities contribute more than £3.3bn to UK society, impacting not just health and wellbeing, but also crime, education and other key social factors.

These are just a few examples of the impressive progress that’s been made over the past 12 months, but even more exciting is the potential 2018 holds.

In this issue of Health Club Management, we take a closer look at the areas of opportunity that are ripe for the picking. Following the release of the 2017 IHRSA Health Club Consumer Report, IHRSA’s Kristen Walsh outlines how operators, developers and suppliers can benefit from tapping into the consumer preferences revealed by the report – preferences that include small group training, one-to-one sessions and family-friendly fitness activities for the often overlooked, yet highly loyal Generation X (p88).

And in Introducing Gen Z (p46), we explore the mindset and habits of the youngest generation in society – described by consumer lifestyle trend researcher Hayley Ard as “one of the most health-conscious demographics we’ve seen”. As more and more of these tech-savvy, health-focused under 21-year-olds come of age, we investigate the many opportunities they’re likely to bring to our sector, both as employees and consumers.

So as we look ahead to 2018, both from the perspective of existing and future consumers, one thing is clear: fitness and physical activity are firmly on the public’s radar. More people need and want the services of health clubs than ever before, and we’ve got the technology, data and global connectivity required to deliver. We’re in an era of great change and with that comes unavoidable challenges, but also exciting opportunities.

https://www.leisureopportunities.co.uk/images/691361_270303.jpg
Exciting opportunities lie ahead for the fitness industry in 2018, says HCM editor Lauretta Ihonor
HCM magazine
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM magazine
HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM magazine
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM Magazine
One of the biggest benefits of glute training is the prevention of lower back pain, as they play a huge role in stabilising the trunk
HCM Magazine
Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
HCM People
Having someone just feeling comfortable walking into the gym is important
HCM Magazine
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness Software
FunXtion International BV: Fitness Software
Skincare
Sothys: Skincare
Member feedback software
AskNicely: Member feedback software
Fitness equipment
TRX Training: Fitness equipment
Exercise equipment
Technogym: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor’s letter: Building on the success of 2017

It’s been a year of solid growth for the fitness industry, and forecasts suggest there’s more to come. But what do the industry-wide events of the past 12 months reveal about the opportunities that lie ahead for our sector in 2018?

By Dr Lauretta Ihonor | Published in Health Club Management 2017 issue 11
Generation Z is set to bring new opportunities for the industry / shutterstock
Generation Z is set to bring new opportunities for the industry / shutterstock
We’re in an era of great change and with that comes unavoidable challenges, but also exciting opportunities

Reflecting on 2017 as it draws to a close, it’s undeniable that significant strides have been made within our sector. In May, Leisure DB’s annual State of the UK Fitness Industry Report brought news that UK gym membership, revenue and penetration rates are currently at an all-time high. While in September, the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) kicked off an ambitious four-year strategy to transform and standardise the delivery of physical activity across the sector.

This month, a new report by ukactive, Physical Activity: A Social Solution, has, for the first time ever, quantified the wider social value of UK leisure centres. The findings, which were announced at the not-for-profit’s annual National Summit, suggest that these facilities contribute more than £3.3bn to UK society, impacting not just health and wellbeing, but also crime, education and other key social factors.

These are just a few examples of the impressive progress that’s been made over the past 12 months, but even more exciting is the potential 2018 holds.

In this issue of Health Club Management, we take a closer look at the areas of opportunity that are ripe for the picking. Following the release of the 2017 IHRSA Health Club Consumer Report, IHRSA’s Kristen Walsh outlines how operators, developers and suppliers can benefit from tapping into the consumer preferences revealed by the report – preferences that include small group training, one-to-one sessions and family-friendly fitness activities for the often overlooked, yet highly loyal Generation X (p88).

And in Introducing Gen Z (p46), we explore the mindset and habits of the youngest generation in society – described by consumer lifestyle trend researcher Hayley Ard as “one of the most health-conscious demographics we’ve seen”. As more and more of these tech-savvy, health-focused under 21-year-olds come of age, we investigate the many opportunities they’re likely to bring to our sector, both as employees and consumers.

So as we look ahead to 2018, both from the perspective of existing and future consumers, one thing is clear: fitness and physical activity are firmly on the public’s radar. More people need and want the services of health clubs than ever before, and we’ve got the technology, data and global connectivity required to deliver. We’re in an era of great change and with that comes unavoidable challenges, but also exciting opportunities.

https://www.leisureopportunities.co.uk/images/691361_270303.jpg
Exciting opportunities lie ahead for the fitness industry in 2018, says HCM editor Lauretta Ihonor
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Latest News
Leisure management company 3d Leisure is introducing two new services across its corporate division, in ...
Latest News
Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity ...
Latest News
Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey, in order to ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness Software
FunXtion International BV: Fitness Software
Skincare
Sothys: Skincare
Member feedback software
AskNicely: Member feedback software
Fitness equipment
TRX Training: Fitness equipment
Exercise equipment
Technogym: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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