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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Big (fit) tech

We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness

By Liz Terry, Leisure Media | Published in Fit Tech 2021 issue 1
We’re entering an era when people will be obsessed with health / Microgen / Shutterstock
We’re entering an era when people will be obsessed with health / Microgen / Shutterstock
We expect to see big fit tech aquiring everything from gym aggregators to gym operators

The fit tech market continues to hurtle along, with major players building out their portfolios. Google’s acquisition of Fitbit and Peloton’s of Precor being recent, high profile examples.

Although each buy-out, merger or launch varies in scope and sequencing, the intended destination appears to be similar, regardless of the starting point.

Fundamentally, we’re seeing investors converging in a battle for the wellness consumer and control of the health agenda. Apple, Google, Peloton, Samsung and others are locked in a race to build out businesses which dominate all parts of the consumer health, fitness and wellness marketplace.

In a recent issue of Fit Tech magazine, for example, we talked to Samsung’s Sharon Hegarty about how the brand is creating a fully joined-up lifestyle portfolio. “We envisage a world in which somebody’s smart home and personal tech can support and react to their fitness regime,” said Hegarty. “Be it through suggesting a shopping list for meal planning, setting the lighting for a yoga session or optimising sleep quality.”

Samsung is not alone in this kind of wide-ranging ambition, as brands work to create frictionless wellness offerings which deliver for consumers in all areas of life – potentially extending to government and private health contracts eventually.

Although digital is the starting point for many fit tech investors, we all live location-based lives, so there will inevitably come a time when brick and mortar investments of some kind become part of these portfolios.

We ultimately expect to see big fit tech acquiring everything from gym aggregators, medical insurance companies and corporate wellness providers, to gym chains, high-street retail and home wellness tech providers.

The way things are shaping up, it’s likely many of these big fit tech businesses will end up a similar shape, once the key elements of their growth plans are in place.

Awareness of this trend will shape the way smaller and medium-sized companies invest, as they innovate and position for acquisition to complement the needs of investors who are pushing forward with consolidation.

This eco-system looks set to create fertile ground for development and growth at every level of the fit tech sector, in a world that will be obsessed with health for generations.

Liz Terry, editor, Fit Tech
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/697352_139276.jpg
We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
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Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
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Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
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Fitness equipment
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Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Big (fit) tech

We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness

By Liz Terry, Leisure Media | Published in Fit Tech 2021 issue 1
We’re entering an era when people will be obsessed with health / Microgen / Shutterstock
We’re entering an era when people will be obsessed with health / Microgen / Shutterstock
We expect to see big fit tech aquiring everything from gym aggregators to gym operators

The fit tech market continues to hurtle along, with major players building out their portfolios. Google’s acquisition of Fitbit and Peloton’s of Precor being recent, high profile examples.

Although each buy-out, merger or launch varies in scope and sequencing, the intended destination appears to be similar, regardless of the starting point.

Fundamentally, we’re seeing investors converging in a battle for the wellness consumer and control of the health agenda. Apple, Google, Peloton, Samsung and others are locked in a race to build out businesses which dominate all parts of the consumer health, fitness and wellness marketplace.

In a recent issue of Fit Tech magazine, for example, we talked to Samsung’s Sharon Hegarty about how the brand is creating a fully joined-up lifestyle portfolio. “We envisage a world in which somebody’s smart home and personal tech can support and react to their fitness regime,” said Hegarty. “Be it through suggesting a shopping list for meal planning, setting the lighting for a yoga session or optimising sleep quality.”

Samsung is not alone in this kind of wide-ranging ambition, as brands work to create frictionless wellness offerings which deliver for consumers in all areas of life – potentially extending to government and private health contracts eventually.

Although digital is the starting point for many fit tech investors, we all live location-based lives, so there will inevitably come a time when brick and mortar investments of some kind become part of these portfolios.

We ultimately expect to see big fit tech acquiring everything from gym aggregators, medical insurance companies and corporate wellness providers, to gym chains, high-street retail and home wellness tech providers.

The way things are shaping up, it’s likely many of these big fit tech businesses will end up a similar shape, once the key elements of their growth plans are in place.

Awareness of this trend will shape the way smaller and medium-sized companies invest, as they innovate and position for acquisition to complement the needs of investors who are pushing forward with consolidation.

This eco-system looks set to create fertile ground for development and growth at every level of the fit tech sector, in a world that will be obsessed with health for generations.

Liz Terry, editor, Fit Tech
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/697352_139276.jpg
We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
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Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
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Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time, ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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