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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor’s letter: An upward trend

Consumer expenditure on health, fitness and sport is forecast to grow, while more sedentary leisure-time options are experiencing a decline. It’s all part of a trend towards wellness which is reshaping the world

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 5
Generation Alpha – raised to exercise and eat right / Photo: SHUTTERSTOCK.COM/ Elena Nasledova
Generation Alpha – raised to exercise and eat right / Photo: SHUTTERSTOCK.COM/ Elena Nasledova
In ten years, Generation Alpha will be reaching adulthood and when complete, this generation will number a staggering 2 billion people

Good news this month from Deloitte, who predict that as we head into summer, the health and fitness and sports markets will be the only two sectors bucking a downward trend in consumer leisure spending.

Deloitte’s report, Passion for Leisure, UK Leisure Consumer – Q1 2018, predicts spending on ‘going to the gym or playing sport’ and ‘attending live sports events’ will both grow 1 per cent in Q2 2018 when compared with 2017 numbers.

Elsewhere in the more sedentary leisure sectors things are not so rosy, with expected declines of 5 per cent for eating out and drinking in pubs and bars, 4 per cent for ‘other leisure’ (bingo and cinema), 3 per cent for culture and entertainment and 1 per cent each for both gaming and drinking in coffee shops.

In terms of the wider leisure market, Deloitte doesn’t track the spa and wellness or visitor attractions sectors in this report.

These declines are in spite of a general improvement in consumer confidence in Q1, due to easing of inflation, gradual increases in wages and the Brexit transition deal in March.

Deloitte says this is a sign that “consumers are consciously re-evaluating and adjusting their discretionary spending.”

Our take on this good news for the industry is that consumers are prioritising their spending and focusing on ‘essential categories’. Happily, this sees gym and sports spending being classified as fundamentally important, alongside groceries, utilities and transport, rather than being seen as nice-to-have extras, such as eating out.

Generational trends are driving this general drift. Millennials led the charge by prioritising experiences over material possessions and now the coming-of-age of Gen Z – the largest generation ever so far – is further consolidating this direction, due to their interest in all aspects of healthy living.

Gen Zers are more likely to want a green smoothy than a pint of beer and a pilates class than a night in front of the TV.

Look forward ten years and Generation Alpha will be reaching adulthood. These children of the Millennials are being raised by parents more committed to exercising and eating right than other generations and they’re passing these habits on to their kids.

More than 2.5 million members of Generation Alpha are being born every week and when complete, this generation will number a staggering 2 billion people across the world.

So when we see our markets bucking the trend, it isn’t a blip, it’s a long-term shift in human behaviour. No wonder all parts of the health, fitness and wellness markets are attracting such keen interest from investors.

Liz Terry, editor

[email protected]

@elizterry

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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'Gen Zers are more likely to want a green smoothie than a pint of beer' – HCM editor Liz Terry on the rise of wellness
Liz Terry, editor,Consumer expenditure, wellness, Deloitte, Passion for Leisure,
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Precor: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
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Premier Software Solutions: Management software
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trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
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Newport, Shropshire
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor’s letter: An upward trend

Consumer expenditure on health, fitness and sport is forecast to grow, while more sedentary leisure-time options are experiencing a decline. It’s all part of a trend towards wellness which is reshaping the world

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 5
Generation Alpha – raised to exercise and eat right / Photo: SHUTTERSTOCK.COM/ Elena Nasledova
Generation Alpha – raised to exercise and eat right / Photo: SHUTTERSTOCK.COM/ Elena Nasledova
In ten years, Generation Alpha will be reaching adulthood and when complete, this generation will number a staggering 2 billion people

Good news this month from Deloitte, who predict that as we head into summer, the health and fitness and sports markets will be the only two sectors bucking a downward trend in consumer leisure spending.

Deloitte’s report, Passion for Leisure, UK Leisure Consumer – Q1 2018, predicts spending on ‘going to the gym or playing sport’ and ‘attending live sports events’ will both grow 1 per cent in Q2 2018 when compared with 2017 numbers.

Elsewhere in the more sedentary leisure sectors things are not so rosy, with expected declines of 5 per cent for eating out and drinking in pubs and bars, 4 per cent for ‘other leisure’ (bingo and cinema), 3 per cent for culture and entertainment and 1 per cent each for both gaming and drinking in coffee shops.

In terms of the wider leisure market, Deloitte doesn’t track the spa and wellness or visitor attractions sectors in this report.

These declines are in spite of a general improvement in consumer confidence in Q1, due to easing of inflation, gradual increases in wages and the Brexit transition deal in March.

Deloitte says this is a sign that “consumers are consciously re-evaluating and adjusting their discretionary spending.”

Our take on this good news for the industry is that consumers are prioritising their spending and focusing on ‘essential categories’. Happily, this sees gym and sports spending being classified as fundamentally important, alongside groceries, utilities and transport, rather than being seen as nice-to-have extras, such as eating out.

Generational trends are driving this general drift. Millennials led the charge by prioritising experiences over material possessions and now the coming-of-age of Gen Z – the largest generation ever so far – is further consolidating this direction, due to their interest in all aspects of healthy living.

Gen Zers are more likely to want a green smoothy than a pint of beer and a pilates class than a night in front of the TV.

Look forward ten years and Generation Alpha will be reaching adulthood. These children of the Millennials are being raised by parents more committed to exercising and eating right than other generations and they’re passing these habits on to their kids.

More than 2.5 million members of Generation Alpha are being born every week and when complete, this generation will number a staggering 2 billion people across the world.

So when we see our markets bucking the trend, it isn’t a blip, it’s a long-term shift in human behaviour. No wonder all parts of the health, fitness and wellness markets are attracting such keen interest from investors.

Liz Terry, editor

[email protected]

@elizterry

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/318653_440318.jpg
'Gen Zers are more likely to want a green smoothie than a pint of beer' – HCM editor Liz Terry on the rise of wellness
Liz Terry, editor,Consumer expenditure, wellness, Deloitte, Passion for Leisure,
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
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The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
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The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas, ...
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A new study has suggested that strength training can result in people losing around a ...
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Featured supplier news
Featured supplier news: Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Precor: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Himalayan Source: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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