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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

HCM People: Stephen Aucott & Matt BrownOdyssey Health Club and Spa

We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food

Published in Health Club Management 2020 issue 2
Stephen Aucott & Matt Brown
Stephen Aucott & Matt Brown

Located just north of London in the Hertfordshire countryside, a 15-year-old independent health club has kickstarted a healthy-eating scheme using an on-site potager project.

Odyssey Health Club’s owner, Stephen Aucott, and head chef, Matt Brown, have driven the initiative to integrate home-grown produce into the club’s food offering to offer a different and healthy dining option for their clientele.

Aucott and Brown are aiming to use the scheme to incorporate as much fresh produce into the menu as possible.

How did the idea come about?
We already had a strong focus on nutrition in general at the club and had a good relationship with our local organic farm. Plus, both we and our members have had a growing interest in local, organic, fresh food for some years. It was actually a TV programme – called Monty Don’s French Gardens – that provided great inspiration. He explored potager gardens and the culinary opportunities they present. This was the inspiration we needed to get the scheme started. We were already actively working on the presentation of the club grounds for the past few years, so the step to growing vegetables on-site was a natural progression from this and one we openly welcomed. We currently have a greenhouse, five raised beds and two hot bin composters.”

What is grown and why?
We’re growing a range of fruit, vegetables and various herbs, including strawberries, raspberries, tomatoes, onions, carrots and beetroot. We’ve also got some apple and cherry trees.

We decided on this selection because these are the staple elements of most dishes in the kitchen, and depending on seed success, we’re planning to add in other items in the next growing season, such as edible flowers for the salads.

At the moment we’re serving up carrot soup and carrot cake, but any other food that’s ripe on the day will also be harvested to go into the existing dishes, such as salads, sauces or dressings.

As we grow the scheme, the volume of produce will increase, which will allow us to supply more of the menu.

Why is it important to Odyssey to serve home-grown produce?
From a health perspective, this approach is congruent with the messages we give members regarding their food. We really enjoy the process of growing the vegetables and it is a point of difference for us versus other health clubs locally.

We would like to think that we’re offering something unique and, ideally, this will encourage members to grow their own vegetables at home, and ultimately to reconnect their relationship with food and where it comes from. The scheme also reduces our waste significantly, which is something very important to the club.

How have members responded?
Feedback has been really positive. Having the ability to promote ‘Homegrown Tomato Soup’ for example was something members commented on and they were really excited to know what was coming next. Their response is really encouraging as it demonstrates a positive engagement on subjects outside of just training, which is crucial for us.

How much does the scheme cost to run?
I would estimate about £500 per year, now that we’ve bought the greenhouse. We had scaffold boards donated by one of our members to build our raised beds, which was a huge help.

Our head of maintenance, Jason Miller, does the majority of the day-to-day management of the scheme, but once the planting has taken place, it’s mostly watering consistently and weeding. Oh, and keeping the rabbits out as much as we possibly can!

What have you learned from doing this?
We’ve learned that running this kind of scheme isn’t difficult, but it does take consistency! However, it’s certainly been worth our efforts, as the increased engagement with the members has been fantastic. Also, the fact that seasonal food is driving the dish of the day is one of the most rewarding aspects of the scheme, because this is exactly how it should be.

Do you feel the health and fitness industry is doing enough to encourage healthy eating?
My first response is no, but it’s obviously very difficult to identify what healthy eating is from one individual to another. Of course, there are basic principles – reduce sugar and lower refined carb intake, increase uptake of organic produce, eat more vegetables – but being too prescriptive with members can be off-putting for them, so it’s a fine line.

We try to educate our members to read more about the basis of a healthy diet and to make informed decisions and understand what they’re eating and why – but as we all know, it’s an incredibly in-depth subject and what works for one person to achieve their goals, may not work for another. We’ve been in the industry for 25 years and what we thought we knew 10 years ago has completely changed in recent years.

What are your plans for the future, will the scheme expand?
We’ve installed more raised beds for next year’s planting and we’re clearing additional space for a polytunnel to increase our production.

We’ve been advised that a polytunnel can produce as much as a field, so this is where we intend to go. We’re very fortunate that we have the space to do this, so we won’t waste the opportunity.

Odyssey head chef Matt Brown harvests potager-grown herbs for the table
Odyssey head chef Matt Brown harvests potager-grown herbs for the table
The Odyssey Health Club in Knebworth is adopting a more holistic approach
The Odyssey Health Club in Knebworth is adopting a more holistic approach
http://www.leisureopportunities.com/images/imagesX/395109_934074.jpg
Odyssey Health Club and Spa has created an on-site potager to deliver fresh food to members. Its owner and head chef explain how the scheme is helping members reconnect with food
Stephen Aucott, Matt Brown, Odyssey Health Club and Spa ,fitness nutrition, gym food offering, potager garden
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Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
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Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
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Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Video Gallery
How to use the MZ-Bodyscan
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The Best Product for the Best Clubs Read more
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Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
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Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
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Click on a catalogue to view it online
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REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Fitlockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Direct debit solutions
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Diary dates
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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13 Jun 2020
Worldwide, Various,
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06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
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Expo Centre & Riviera di Rimini, Italy
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ExCeL London, London, United Kingdom
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Pinggu, Beijing, China
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Messe Stuttgart, Germany
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Athena, Leicester, United Kingdom
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features

HCM People: Stephen Aucott & Matt BrownOdyssey Health Club and Spa

We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food

Published in Health Club Management 2020 issue 2
Stephen Aucott & Matt Brown
Stephen Aucott & Matt Brown

Located just north of London in the Hertfordshire countryside, a 15-year-old independent health club has kickstarted a healthy-eating scheme using an on-site potager project.

Odyssey Health Club’s owner, Stephen Aucott, and head chef, Matt Brown, have driven the initiative to integrate home-grown produce into the club’s food offering to offer a different and healthy dining option for their clientele.

Aucott and Brown are aiming to use the scheme to incorporate as much fresh produce into the menu as possible.

How did the idea come about?
We already had a strong focus on nutrition in general at the club and had a good relationship with our local organic farm. Plus, both we and our members have had a growing interest in local, organic, fresh food for some years. It was actually a TV programme – called Monty Don’s French Gardens – that provided great inspiration. He explored potager gardens and the culinary opportunities they present. This was the inspiration we needed to get the scheme started. We were already actively working on the presentation of the club grounds for the past few years, so the step to growing vegetables on-site was a natural progression from this and one we openly welcomed. We currently have a greenhouse, five raised beds and two hot bin composters.”

What is grown and why?
We’re growing a range of fruit, vegetables and various herbs, including strawberries, raspberries, tomatoes, onions, carrots and beetroot. We’ve also got some apple and cherry trees.

We decided on this selection because these are the staple elements of most dishes in the kitchen, and depending on seed success, we’re planning to add in other items in the next growing season, such as edible flowers for the salads.

At the moment we’re serving up carrot soup and carrot cake, but any other food that’s ripe on the day will also be harvested to go into the existing dishes, such as salads, sauces or dressings.

As we grow the scheme, the volume of produce will increase, which will allow us to supply more of the menu.

Why is it important to Odyssey to serve home-grown produce?
From a health perspective, this approach is congruent with the messages we give members regarding their food. We really enjoy the process of growing the vegetables and it is a point of difference for us versus other health clubs locally.

We would like to think that we’re offering something unique and, ideally, this will encourage members to grow their own vegetables at home, and ultimately to reconnect their relationship with food and where it comes from. The scheme also reduces our waste significantly, which is something very important to the club.

How have members responded?
Feedback has been really positive. Having the ability to promote ‘Homegrown Tomato Soup’ for example was something members commented on and they were really excited to know what was coming next. Their response is really encouraging as it demonstrates a positive engagement on subjects outside of just training, which is crucial for us.

How much does the scheme cost to run?
I would estimate about £500 per year, now that we’ve bought the greenhouse. We had scaffold boards donated by one of our members to build our raised beds, which was a huge help.

Our head of maintenance, Jason Miller, does the majority of the day-to-day management of the scheme, but once the planting has taken place, it’s mostly watering consistently and weeding. Oh, and keeping the rabbits out as much as we possibly can!

What have you learned from doing this?
We’ve learned that running this kind of scheme isn’t difficult, but it does take consistency! However, it’s certainly been worth our efforts, as the increased engagement with the members has been fantastic. Also, the fact that seasonal food is driving the dish of the day is one of the most rewarding aspects of the scheme, because this is exactly how it should be.

Do you feel the health and fitness industry is doing enough to encourage healthy eating?
My first response is no, but it’s obviously very difficult to identify what healthy eating is from one individual to another. Of course, there are basic principles – reduce sugar and lower refined carb intake, increase uptake of organic produce, eat more vegetables – but being too prescriptive with members can be off-putting for them, so it’s a fine line.

We try to educate our members to read more about the basis of a healthy diet and to make informed decisions and understand what they’re eating and why – but as we all know, it’s an incredibly in-depth subject and what works for one person to achieve their goals, may not work for another. We’ve been in the industry for 25 years and what we thought we knew 10 years ago has completely changed in recent years.

What are your plans for the future, will the scheme expand?
We’ve installed more raised beds for next year’s planting and we’re clearing additional space for a polytunnel to increase our production.

We’ve been advised that a polytunnel can produce as much as a field, so this is where we intend to go. We’re very fortunate that we have the space to do this, so we won’t waste the opportunity.

Odyssey head chef Matt Brown harvests potager-grown herbs for the table
Odyssey head chef Matt Brown harvests potager-grown herbs for the table
The Odyssey Health Club in Knebworth is adopting a more holistic approach
The Odyssey Health Club in Knebworth is adopting a more holistic approach
http://www.leisureopportunities.com/images/imagesX/395109_934074.jpg
Odyssey Health Club and Spa has created an on-site potager to deliver fresh food to members. Its owner and head chef explain how the scheme is helping members reconnect with food
Stephen Aucott, Matt Brown, Odyssey Health Club and Spa ,fitness nutrition, gym food offering, potager garden
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Latest News
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
Latest News
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
Latest News
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
Latest News
Gympass has launched a new digital platform as a response to the increase in demand ...
Latest News
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
Latest News
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
Latest News
The number of people signing up for memberships at Planet Fitness has been at 2019 ...
Latest News
Gyms in England could be open in July if lobbying by the fitness industry comes ...
Latest News
A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of ...
Latest News
Gyms and health clubs in the US have begun reopening their doors, with a number ...
Job search
POST YOUR JOB
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Design consultants
Zynk Design Consultants: Design consultants
Locking solutions
Monster Padlocks: Locking solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Fitlockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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