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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Ed McCabeFounder of Kelta Fit and Ceilidh Club

Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating

Published in Health Club Management 2019 issue 5
McCabe is bringing the ceilidh into the fitness and wellbeing industry
McCabe is bringing the ceilidh into the fitness and wellbeing industry

What’s Kelta Fit all about?
Our goal at Kelta Fit is to help people become happier and healthier, with a Scottish twist. We’ve taken a great Scottish tradition – a ceilidh – and developed a cardio workout around its dance moves and used traditional music.

We’re also interested in helping people with their diet and rest, as these are the other two important aspects of wellbeing.

How did you come up with the idea?
I started the Ceilidh Club in 1998. We hire halls and bands and aim to give people the best three hours entertainment in London.

Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating.

You can crank out several thousand steps over the course of the night. Lots of people comment, ‘I won’t have to go the gym this weekend’ and some people asked me if I could make a cardio workout based on this. I don’t have a dance background, so I asked one of the bands – Licence to Ceilidh if they were interested in working with me.

Ali Barnes who plays in and manages the band has a background in dance and music and put together the moves. Her husband Phillipe Barnes is a top class musician and arranged the music. The band recorded the music and Ali and Philippe had various friends who helped in the making of the DVD.

Kelta Fit started with just fitness DVDs, when did you launch live classes?
The idea behind Kelta Fit was always to bring the feeling of a real ceilidh into people’s homes and workout studios.

In order to make it into a class I approached Dance Base in Edinburgh and they put me in touch with Cat Perry who runs Dance Division. She created the dance routines for the class.

I then got the training programme accredited by REPS and commissioned Cat to write a programme suitable for primary and secondary pupils.

These programmes were accredited by Exercise Movement and Dance (EMD) UK. This whole process all took longer than expected and I didn’t have the time to concentrate on the project full time.

Late last year we held our first ambassador training in Edinburgh and the ambassadors have now set up their own classes, which are great. However, we are still at the early stages of offering classes.

Does having DVDs and live classes encourage beginners, who can try the workout at home first?
Yes, the DVD/download allows people to try it wherever they choose, as it’s not always convenient to get to a class.

However, a ceilidh is a sociable activity and we hope the classes will bring people together to support each other on their health and wellbeing journeys.

We see ourselves as facilitators and we are happy to work with anyone who wants to use our material.

Who is your main audience?
We have two main markets – those who would go to a traditional class, such as Zumba, and school pupils. We believe that the music is infectious and you can’t help moving when you hear it. We’re also really keen to help kids to move and this kind of dance can fit very well with other initiatives designed to make activity interesting, fun and rewarding.

What challenges have you faced during your journey with Kelta Fit?
One of the hardest things was understanding what REPS wanted and formatting the information to fit their templates so we could get the classes registered and authenticated.

I don’t know why it was so tricky – maybe because I don’t come from a personal training or dance background, however, it took a lot of brain ache and energy to get it right.

I also spent some time writing a traditional business plan, however, we’re now far more flexible. Yes, we have our target markets and we know what we want to do in the future, but we focus more on the next three months and what we want to achieve then, than being too obsessed about the future.

What are your plans for the brand?
We’re developing our Ambassador training programme – we had a training session in Glasgow recently and we’re planning a London training session in early summer this year.

We’re also talking with a variety of partners as to how we can work together to use Kelta Fit to be happier and healthier – with a Scottish twist.

Kelta Fit classes have been validated by REPs
Kelta Fit classes have been validated by REPs
http://www.leisureopportunities.com/images/imagesX/492334_655865.jpg
The founder of Kelta Fit explains his fitness concept, which is based around Scottish ceilidh dancing, harnessing the social power of the traditional dance
Ed McCabe, Founder of Kelta Fit and Ceilidh Club,Ed McCabe, Kelta Fit, Ceilidh Club, ceilidh dancing,
People
We have one club in Madrid with 27,500 customers and 20,000 people on a two year waiting list
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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features

HCM People: Ed McCabeFounder of Kelta Fit and Ceilidh Club

Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating

Published in Health Club Management 2019 issue 5
McCabe is bringing the ceilidh into the fitness and wellbeing industry
McCabe is bringing the ceilidh into the fitness and wellbeing industry

What’s Kelta Fit all about?
Our goal at Kelta Fit is to help people become happier and healthier, with a Scottish twist. We’ve taken a great Scottish tradition – a ceilidh – and developed a cardio workout around its dance moves and used traditional music.

We’re also interested in helping people with their diet and rest, as these are the other two important aspects of wellbeing.

How did you come up with the idea?
I started the Ceilidh Club in 1998. We hire halls and bands and aim to give people the best three hours entertainment in London.

Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating.

You can crank out several thousand steps over the course of the night. Lots of people comment, ‘I won’t have to go the gym this weekend’ and some people asked me if I could make a cardio workout based on this. I don’t have a dance background, so I asked one of the bands – Licence to Ceilidh if they were interested in working with me.

Ali Barnes who plays in and manages the band has a background in dance and music and put together the moves. Her husband Phillipe Barnes is a top class musician and arranged the music. The band recorded the music and Ali and Philippe had various friends who helped in the making of the DVD.

Kelta Fit started with just fitness DVDs, when did you launch live classes?
The idea behind Kelta Fit was always to bring the feeling of a real ceilidh into people’s homes and workout studios.

In order to make it into a class I approached Dance Base in Edinburgh and they put me in touch with Cat Perry who runs Dance Division. She created the dance routines for the class.

I then got the training programme accredited by REPS and commissioned Cat to write a programme suitable for primary and secondary pupils.

These programmes were accredited by Exercise Movement and Dance (EMD) UK. This whole process all took longer than expected and I didn’t have the time to concentrate on the project full time.

Late last year we held our first ambassador training in Edinburgh and the ambassadors have now set up their own classes, which are great. However, we are still at the early stages of offering classes.

Does having DVDs and live classes encourage beginners, who can try the workout at home first?
Yes, the DVD/download allows people to try it wherever they choose, as it’s not always convenient to get to a class.

However, a ceilidh is a sociable activity and we hope the classes will bring people together to support each other on their health and wellbeing journeys.

We see ourselves as facilitators and we are happy to work with anyone who wants to use our material.

Who is your main audience?
We have two main markets – those who would go to a traditional class, such as Zumba, and school pupils. We believe that the music is infectious and you can’t help moving when you hear it. We’re also really keen to help kids to move and this kind of dance can fit very well with other initiatives designed to make activity interesting, fun and rewarding.

What challenges have you faced during your journey with Kelta Fit?
One of the hardest things was understanding what REPS wanted and formatting the information to fit their templates so we could get the classes registered and authenticated.

I don’t know why it was so tricky – maybe because I don’t come from a personal training or dance background, however, it took a lot of brain ache and energy to get it right.

I also spent some time writing a traditional business plan, however, we’re now far more flexible. Yes, we have our target markets and we know what we want to do in the future, but we focus more on the next three months and what we want to achieve then, than being too obsessed about the future.

What are your plans for the brand?
We’re developing our Ambassador training programme – we had a training session in Glasgow recently and we’re planning a London training session in early summer this year.

We’re also talking with a variety of partners as to how we can work together to use Kelta Fit to be happier and healthier – with a Scottish twist.

Kelta Fit classes have been validated by REPs
Kelta Fit classes have been validated by REPs
http://www.leisureopportunities.com/images/imagesX/492334_655865.jpg
The founder of Kelta Fit explains his fitness concept, which is based around Scottish ceilidh dancing, harnessing the social power of the traditional dance
Ed McCabe, Founder of Kelta Fit and Ceilidh Club,Ed McCabe, Kelta Fit, Ceilidh Club, ceilidh dancing,
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Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
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ukactive has announced that Active Uprising and the National Summit are going digital as part ...
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Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
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Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
Matrix strives to offer equipment that will captivate your members, is easy to maintain, and ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
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Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Design consultants
Zynk Design Consultants: Design consultants
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Fitness software
Go Do.Fitness: Fitness software
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
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Diary dates
11-12 Oct 2020
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27-30 Oct 2020
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