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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Mark WahlbergInvestor, F45

The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry

Published in Health Club Management 2019 issue 5
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market

Actor Mark Wahlberg, who has built his professional image on being super-fit, has continued to grow his portfolio of fitness investments by taking a stake in Australian HIIT franchise, F45.

The investment was made via his Mark Wahlberg Investment Group.

The deal – for a minority stake in the company – also included investment from FOD Capital, which is managed by Michael Raymond and values the F45 business at US$450m.

Wahlberg’s involvement is a high profile win for F45 founders, CEO Rob Deutsch and partner Adam Gilchrist, who will continue to lead the company through its next stage of global growth.

In announcing the deal, Deutsch said: “This is a monumental transaction for F45. When we started the company, we had bold plans to create a global fitness movement and we’re excited to embark on this partnership with Mark Wahlberg and his team of investors. His genuine passion for fitness, combined with his proven business acumen and shared vision for F45 Training made him an ideal fit for the company.”

The right investor
Deutsch said F45 went through a two-year marketing process to identify the best investor for the business. The aim being to enable it to accelerate its global growth plans, with a particular focus on increasing brand awareness – especially in the fast growing and lucrative US market.

The cash injection is expected to enable F45 to improve its systems and processes, while also driving the global roll-out of new locations.

Wahlberg said he’s excited to be getting on board with the F45 business, explaining: “The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry.

“The strength of the business is that people of all fitness levels find motivation and support in an F45 studio.

“We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”

Training with Wahlberg
Wahlberg said F45 will be his “go-to workout” when he’s not involved in specific training for an acting role which requires specialist interventions or equipment.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a body builder in the film Pain & Gain.

The prospect of training alongside the actor – however slim – is expected to be a draw for fans. It’s thought likely he’ll also make guest appearances and attend some openings.

Wahlberg has 10m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and a second workout in the evening.

Training for busy people
F45, which originally launched into the Australian market, has largely grown through franchising and already has 1,500 studios across 40 countries.

It currently has 50 locations in the UK, with a new club opening soon in Glasgow.

Deutsch worked as an equities trader in the financial markets for over 10 years before launching F45. He told HCM: “I always found time to work out alongside my stressful job – but I saw many people failing to juggle them both. This inspired me to leave the corporate world to set up an effective training technique for busy people.”

The first F45 opened in Sydney in 2013 and the franchise business launched in 2014.

Best of both worlds
“When we launched,” Deutsch told HCM, “we set out to create a ‘third way’ – an alternative to what was available in the market at the time. On the one hand, you had people spending around AU$20 a week on gym membership but getting no innovation or motivation, so they inevitably stopped going. At the other end of the spectrum, people were paying up to AU$80 for personal training.

“I wanted to create something that combined the best of both. We do offer some personal training for those who want it, but our focus is very much on instructor-led group sessions that build a community, and that come with a mid-range price tag.”

F45’s HIIT classes deliver a functional, results-driven, full-body workout that are said to boost energy levels, metabolic rate, strength and endurance. Sessions are fast-paced, with a strong community element to ensure members push themselves, and there’s support and guidance from F45 coaches.

These coaches guide customers through a series of intense, 45-second exercises, with short breaks in between so they can catch their breath. The focus is on functional training – hence the ‘F’ in ‘F45’ – and classes last 45 minutes.

“We aim to constantly surprise people with inventive new workouts: we draw from a pool of over 3,000 exercises when we construct classes, and every three months 250 new ones are added, along with fresh equipment,” says Deutsch. “So every day at F45 is different. That’s a key reason for its popularity, and why studios are popping up all over the world.”

F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
http://www.leisureopportunities.com/images/imagesX/795716_747498.jpg
Mark Wahlberg, Hollywood actor and fitness enthusiast, has recently invested in Australian fitness concept F45. We find out more...
Rob Deutsch, CEO, F45,Mark Wahlberg, Rob Deutsch, F45, Australian fitness
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features

HCM People: Mark WahlbergInvestor, F45

The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry

Published in Health Club Management 2019 issue 5
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market

Actor Mark Wahlberg, who has built his professional image on being super-fit, has continued to grow his portfolio of fitness investments by taking a stake in Australian HIIT franchise, F45.

The investment was made via his Mark Wahlberg Investment Group.

The deal – for a minority stake in the company – also included investment from FOD Capital, which is managed by Michael Raymond and values the F45 business at US$450m.

Wahlberg’s involvement is a high profile win for F45 founders, CEO Rob Deutsch and partner Adam Gilchrist, who will continue to lead the company through its next stage of global growth.

In announcing the deal, Deutsch said: “This is a monumental transaction for F45. When we started the company, we had bold plans to create a global fitness movement and we’re excited to embark on this partnership with Mark Wahlberg and his team of investors. His genuine passion for fitness, combined with his proven business acumen and shared vision for F45 Training made him an ideal fit for the company.”

The right investor
Deutsch said F45 went through a two-year marketing process to identify the best investor for the business. The aim being to enable it to accelerate its global growth plans, with a particular focus on increasing brand awareness – especially in the fast growing and lucrative US market.

The cash injection is expected to enable F45 to improve its systems and processes, while also driving the global roll-out of new locations.

Wahlberg said he’s excited to be getting on board with the F45 business, explaining: “The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry.

“The strength of the business is that people of all fitness levels find motivation and support in an F45 studio.

“We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”

Training with Wahlberg
Wahlberg said F45 will be his “go-to workout” when he’s not involved in specific training for an acting role which requires specialist interventions or equipment.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a body builder in the film Pain & Gain.

The prospect of training alongside the actor – however slim – is expected to be a draw for fans. It’s thought likely he’ll also make guest appearances and attend some openings.

Wahlberg has 10m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and a second workout in the evening.

Training for busy people
F45, which originally launched into the Australian market, has largely grown through franchising and already has 1,500 studios across 40 countries.

It currently has 50 locations in the UK, with a new club opening soon in Glasgow.

Deutsch worked as an equities trader in the financial markets for over 10 years before launching F45. He told HCM: “I always found time to work out alongside my stressful job – but I saw many people failing to juggle them both. This inspired me to leave the corporate world to set up an effective training technique for busy people.”

The first F45 opened in Sydney in 2013 and the franchise business launched in 2014.

Best of both worlds
“When we launched,” Deutsch told HCM, “we set out to create a ‘third way’ – an alternative to what was available in the market at the time. On the one hand, you had people spending around AU$20 a week on gym membership but getting no innovation or motivation, so they inevitably stopped going. At the other end of the spectrum, people were paying up to AU$80 for personal training.

“I wanted to create something that combined the best of both. We do offer some personal training for those who want it, but our focus is very much on instructor-led group sessions that build a community, and that come with a mid-range price tag.”

F45’s HIIT classes deliver a functional, results-driven, full-body workout that are said to boost energy levels, metabolic rate, strength and endurance. Sessions are fast-paced, with a strong community element to ensure members push themselves, and there’s support and guidance from F45 coaches.

These coaches guide customers through a series of intense, 45-second exercises, with short breaks in between so they can catch their breath. The focus is on functional training – hence the ‘F’ in ‘F45’ – and classes last 45 minutes.

“We aim to constantly surprise people with inventive new workouts: we draw from a pool of over 3,000 exercises when we construct classes, and every three months 250 new ones are added, along with fresh equipment,” says Deutsch. “So every day at F45 is different. That’s a key reason for its popularity, and why studios are popping up all over the world.”

F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
http://www.leisureopportunities.com/images/imagesX/795716_747498.jpg
Mark Wahlberg, Hollywood actor and fitness enthusiast, has recently invested in Australian fitness concept F45. We find out more...
Rob Deutsch, CEO, F45,Mark Wahlberg, Rob Deutsch, F45, Australian fitness
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UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) ...
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Boutique fitness operator The Foundry, which offers free and subsidised classes for those on state ...
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Real estate developers are increasingly looking to tap into the "great opportunities" being offered by ...
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The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across ...
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A health and wellbeing club which combines exercise and physical activity classes with mental and ...
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VivaFit has entered the Spanish fitness market with the opening of a studio in capital ...
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Job search
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Featured supplier news
Featured supplier: FunXtion makes fitness as integral to life as brushing your teeth
FunXtion delivers a complete, wrap-around exercise experience.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Optimum Nutrition for Health and Performance.
Optimum Nutrition
Optimum Nutrition for Health and Performance is an Association for Nutrition (AfN) certified nutrition course & approved for CPD points from REPs and CIMSPA. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Locking solutions
Ojmar: Locking solutions
Fitness equipment
Physical Company Ltd: Fitness equipment
Management software
Fisikal: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Member access schemes
Move GB: Member access schemes
Professional services
Deloitte UK: Professional services
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
Diary dates
15-18 Oct 2019
Gran Via Exhibition Centre, Barcelona, Spain
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
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Diary dates
29 Nov 2019
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Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
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tbc, Pinggu, China
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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