GET HCM
magazine
Sign up for the free digital edition of HCM magazine and the free weekly HCM ezine
Not right now, thanksclose this window
British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

EHFF 2019: The marketing edge

The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview

Published in Health Club Management 2019 issue 2
The EHFF offers a day of conference and an evening event
The EHFF offers a day of conference and an evening event

This year’s conference will focus on the theme of marketing and sales in the fitness sector.

Marketing and sales revisited
Between 2007 and 2017 the fitness market grew from having 36 million to an impressive 60 million members – a remarkable increase of 67 per cent over the decade.

Speakers at the EHFF will explain how marketing and sales can be optimised and how operators should respond to increasing competitive pressure.

About the keynotes
David Greenfield will provide insights into the way electronics giant Philips understands marketing and sales. Greenfield is Philips’ Global Head of Consumer Obsession & Digital Marketing, with 15 years’ experience in digital marketing, sales and retail and will speak about value-oriented consumer segmentation.

In David Patchell Evans the EHFF welcomes one of the most successful large-scale operators in the industry. The founder and CEO of Goodlife runs one of Canada’s biggest fitness enterprises, with 385 health clubs, making it the fourth biggest in the world.

Patch is an extraordinary personality in the fitness industry, having won more than 25 national and international awards and with a host of other accolades to his name.

At 26 years of age Jonathan Fisher became CEO of the Holmes Place Group, which today generates sales of US$250m a year.

He sums up his philosophy as follows: “The majority of the population still doesn’t exercise on a regular basis yet and the industry needs to open up to new offers. I think things will move into a more holistic direction and I’m proud to be at the forefront of this movement.

The fourth keynote speaker is Karsten Hollasch from Deloitte, who will present at the forum on The European Market in 2018 – a study carried out jointly by EuropeActive and Deloitte – containing research findings that form an integral part of the EHFF programme.

Hollasch is responsible for corporate and private equity mandates at Deloitte and heads up Consumer Business and Transportation, as well as the German Sport Business Group.

New: break-out sessions
While the morning of the EHFF is dedicated to the keynotes, the afternoon will continue with a new format. Participants can select topics of greatest interest from six break-out sessions, including personalised nutrition and pricing. Club operators will also present their successful marketing campaigns.

One ticket, three events
In addition to the full day conference, delegates will also have the opportunity to network at the EHFF evening event and they will get a two-day ticket for FIBO, plus a copy of Marketing and Sales in the Fitness Sector – a EuropeActive publication.

To make a booking, go to: www.europeactive.eu/events/ehff19

EHFF will be held at the Congress-Centrum Nord of Kolnmesse on 3 April 2019.

About EuropeActive

• EuropeActive was founded in 1996 as the non-profit European Health & Fitness Association (EHFA) and continues today as the voice addressing key EU institutions on behalf of the European health and fitness sector.

• Its mission is not only to turn the tide of inactivity but also to ensure that more people get active as a result of an effective synergy between all the sector’s players.

• EuropeActive’s membership includes more than 10,000 facilities, 19 national trade associations, suppliers, education providers and individuals.

www.europeactive.eu

About FIBO

• FIBO is the world’s largest trade fair for fitness, wellness and health.

• HCM magazine is a global media partner of FIBO.

• Last year, 1,133 companies participated, meeting over 143,000 trade and private visitors from 120 countries.

• FIBO is scheduled to take place at the Exhibition Centre in Cologne from 4 to 7 April in 2019.

www.fibo.com

The keynote speakers, from top left, David Greenfield, David Patchell Evans, Jonathan Fisher and Karsten Hollasch
The keynote speakers, from top left, David Greenfield, David Patchell Evans, Jonathan Fisher and Karsten Hollasch
The fitness market has seen growth of 67 per cent in the decade from 2007-17
The fitness market has seen growth of 67 per cent in the decade from 2007-17
Karsten Hollasch will present findings from a Deloitte study
Karsten Hollasch will present findings from a Deloitte study
EHFF provides a setting for key players from the European fitness sector to learn from each other
EHFF provides a setting for key players from the European fitness sector to learn from each other
EHFF provides a setting for key players from the European fitness sector to learn from each other
EHFF provides a setting for key players from the European fitness sector to learn from each other
Henrik Gockel
Henrik Gockel
Anna Lisa Martin-Niedecken
Anna Lisa Martin-Niedecken
http://www.leisureopportunities.com/images/imagesX/416180_223330.jpg
Marketing and sales will be the focus at the sixth European Health and Fitness Forum (EHFF), taking place in April. We take a closer look at what to expect from this event...
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
We have one club in Madrid with 27,500 customers and 20,000 people on a two year waiting list
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Latest News
Technogym has announced the launch of live and on-demand classes. The new content will be ...
Latest News
Prime Minister Boris Johnson has announced that gyms will be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Stages Cycling: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Fitness software
Go Do.Fitness: Fitness software
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates

features

EHFF 2019: The marketing edge

The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview

Published in Health Club Management 2019 issue 2
The EHFF offers a day of conference and an evening event
The EHFF offers a day of conference and an evening event

This year’s conference will focus on the theme of marketing and sales in the fitness sector.

Marketing and sales revisited
Between 2007 and 2017 the fitness market grew from having 36 million to an impressive 60 million members – a remarkable increase of 67 per cent over the decade.

Speakers at the EHFF will explain how marketing and sales can be optimised and how operators should respond to increasing competitive pressure.

About the keynotes
David Greenfield will provide insights into the way electronics giant Philips understands marketing and sales. Greenfield is Philips’ Global Head of Consumer Obsession & Digital Marketing, with 15 years’ experience in digital marketing, sales and retail and will speak about value-oriented consumer segmentation.

In David Patchell Evans the EHFF welcomes one of the most successful large-scale operators in the industry. The founder and CEO of Goodlife runs one of Canada’s biggest fitness enterprises, with 385 health clubs, making it the fourth biggest in the world.

Patch is an extraordinary personality in the fitness industry, having won more than 25 national and international awards and with a host of other accolades to his name.

At 26 years of age Jonathan Fisher became CEO of the Holmes Place Group, which today generates sales of US$250m a year.

He sums up his philosophy as follows: “The majority of the population still doesn’t exercise on a regular basis yet and the industry needs to open up to new offers. I think things will move into a more holistic direction and I’m proud to be at the forefront of this movement.

The fourth keynote speaker is Karsten Hollasch from Deloitte, who will present at the forum on The European Market in 2018 – a study carried out jointly by EuropeActive and Deloitte – containing research findings that form an integral part of the EHFF programme.

Hollasch is responsible for corporate and private equity mandates at Deloitte and heads up Consumer Business and Transportation, as well as the German Sport Business Group.

New: break-out sessions
While the morning of the EHFF is dedicated to the keynotes, the afternoon will continue with a new format. Participants can select topics of greatest interest from six break-out sessions, including personalised nutrition and pricing. Club operators will also present their successful marketing campaigns.

One ticket, three events
In addition to the full day conference, delegates will also have the opportunity to network at the EHFF evening event and they will get a two-day ticket for FIBO, plus a copy of Marketing and Sales in the Fitness Sector – a EuropeActive publication.

To make a booking, go to: www.europeactive.eu/events/ehff19

EHFF will be held at the Congress-Centrum Nord of Kolnmesse on 3 April 2019.

About EuropeActive

• EuropeActive was founded in 1996 as the non-profit European Health & Fitness Association (EHFA) and continues today as the voice addressing key EU institutions on behalf of the European health and fitness sector.

• Its mission is not only to turn the tide of inactivity but also to ensure that more people get active as a result of an effective synergy between all the sector’s players.

• EuropeActive’s membership includes more than 10,000 facilities, 19 national trade associations, suppliers, education providers and individuals.

www.europeactive.eu

About FIBO

• FIBO is the world’s largest trade fair for fitness, wellness and health.

• HCM magazine is a global media partner of FIBO.

• Last year, 1,133 companies participated, meeting over 143,000 trade and private visitors from 120 countries.

• FIBO is scheduled to take place at the Exhibition Centre in Cologne from 4 to 7 April in 2019.

www.fibo.com

The keynote speakers, from top left, David Greenfield, David Patchell Evans, Jonathan Fisher and Karsten Hollasch
The keynote speakers, from top left, David Greenfield, David Patchell Evans, Jonathan Fisher and Karsten Hollasch
The fitness market has seen growth of 67 per cent in the decade from 2007-17
The fitness market has seen growth of 67 per cent in the decade from 2007-17
Karsten Hollasch will present findings from a Deloitte study
Karsten Hollasch will present findings from a Deloitte study
EHFF provides a setting for key players from the European fitness sector to learn from each other
EHFF provides a setting for key players from the European fitness sector to learn from each other
EHFF provides a setting for key players from the European fitness sector to learn from each other
EHFF provides a setting for key players from the European fitness sector to learn from each other
Henrik Gockel
Henrik Gockel
Anna Lisa Martin-Niedecken
Anna Lisa Martin-Niedecken
http://www.leisureopportunities.com/images/imagesX/416180_223330.jpg
Marketing and sales will be the focus at the sixth European Health and Fitness Forum (EHFF), taking place in April. We take a closer look at what to expect from this event...
Latest News
Technogym has announced the launch of live and on-demand classes. The new content will be ...
Latest News
Prime Minister Boris Johnson has announced that gyms will be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Latest News
Physical activity levels in England have continued to fall from those recorded at the initial ...
Latest News
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness ...
Latest News
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a ...
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Stages Cycling: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Fitness software
Go Do.Fitness: Fitness software
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
Search news, features & products:
Find a supplier:
British Military Fitness
British Military Fitness