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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Corporate fitness - Capitalising on a broader national reach

DW Fitness First and Gympass have extended their partnership to attract more corporate customers

Published in Health Club Management 2020 issue 3
Gympass and DW Fitness First have signed a national deal
Gympass and DW Fitness First have signed a national deal

In August 2017, three DW Fitness First sites were added to the Gympass platform as part of a pilot project designed to increase the clubs’ reach among corporate customers.

After an initial trial period, during which over 80 per cent of those attending DW Fitness First sites through the Gympass platform were new to the facility, DW Fitness First showed no hesitation in extending the partnership to include 88 clubs across the UK.

Such was the success of this rollout, that the final few clubs in the network have now been added to the Gympass platform – totalling 117 sites available to Gympass members across the country.

The second largest operator of gyms in the UK, DW Fitness First is positioned across major cities and retail parks.

With a strong focus on driving incremental users to the sites, and a particular emphasis on capturing opportunities outside London, Gympass has increased DW Fitness First’s exposure and awareness among local businesses, bringing in those who live or work in close proximity to the clubs.

“Since offering our sites to Gympass members, it’s been great to see such an increased footfall to our sites across the UK. It’s been especially encouraging to know that 80 per cent of those people are in fact new to DW Fitness First,” says its managing director, Scott Best. “Our mission statement is to support all people to be active and the partnership with Gympass has enabled us to get closer to this goal. With the full estate now available to the Gympass network, we’re looking forward to building on the success we’ve seen so far.”

Partnershp working
The partnership with DW Fitness First is unique for Gympass, due to having 70 retail stores, as well as physical gyms. This means the business is perfectly placed to provide everyone from the serious athlete to those just looking to move a bit more, with the products, environment and encouragement they need to be active.

The partnership with Gympass has also enabled DW Fitness First to promote its retail offering to a new audience by utilising the reach of the Gympass platform. This, in turn, provides added value to Gympass members.

“Our mission is entirely aligned with DW Fitness First’s,” says Eamon Lloyd, head of partnerships at Gympass. “This has created a great foundation for our partnership and, since working together, we’ve been able to move even closer to defeating inactivity, by breaking down barriers to make exercise more accessible.

“As the second largest operator in the UK, the national reach of DW Fitness First has had real benefits for our corporate partners, who typically have multiple offices across the UK,” says Lloyd. “Whether employees are based in Manchester or Bristol, they’re able to access a site close to them. Together we provide a truly inclusive offer for corporate partners and their workforces.”

One in four adults in England gets less than half an hour of exercise a week. The Gympass/DW Fitness First partnership seeks to improve this, driving their joint mission to defeat inactivity.

To find out more, visit: hs.gympass.com/uk/become-a-partner

Eamon Lloyd, Gympass
"We’ve been able to move even closer to supporting all people to be active, breaking down barriers to make physical activity more accessible" - Eamon Lloyd, Gympass
http://www.leisureopportunities.com/images/2020/755578_68844.jpg
Eamon Lloyd of Gympass tells us about extending their partnership with DW Fitness First to attract more corporate customers
Eamon Lloyd, Gympass,DW Fitness First, Gympass,
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features

Supplier showcase: Corporate fitness - Capitalising on a broader national reach

DW Fitness First and Gympass have extended their partnership to attract more corporate customers

Published in Health Club Management 2020 issue 3
Gympass and DW Fitness First have signed a national deal
Gympass and DW Fitness First have signed a national deal

In August 2017, three DW Fitness First sites were added to the Gympass platform as part of a pilot project designed to increase the clubs’ reach among corporate customers.

After an initial trial period, during which over 80 per cent of those attending DW Fitness First sites through the Gympass platform were new to the facility, DW Fitness First showed no hesitation in extending the partnership to include 88 clubs across the UK.

Such was the success of this rollout, that the final few clubs in the network have now been added to the Gympass platform – totalling 117 sites available to Gympass members across the country.

The second largest operator of gyms in the UK, DW Fitness First is positioned across major cities and retail parks.

With a strong focus on driving incremental users to the sites, and a particular emphasis on capturing opportunities outside London, Gympass has increased DW Fitness First’s exposure and awareness among local businesses, bringing in those who live or work in close proximity to the clubs.

“Since offering our sites to Gympass members, it’s been great to see such an increased footfall to our sites across the UK. It’s been especially encouraging to know that 80 per cent of those people are in fact new to DW Fitness First,” says its managing director, Scott Best. “Our mission statement is to support all people to be active and the partnership with Gympass has enabled us to get closer to this goal. With the full estate now available to the Gympass network, we’re looking forward to building on the success we’ve seen so far.”

Partnershp working
The partnership with DW Fitness First is unique for Gympass, due to having 70 retail stores, as well as physical gyms. This means the business is perfectly placed to provide everyone from the serious athlete to those just looking to move a bit more, with the products, environment and encouragement they need to be active.

The partnership with Gympass has also enabled DW Fitness First to promote its retail offering to a new audience by utilising the reach of the Gympass platform. This, in turn, provides added value to Gympass members.

“Our mission is entirely aligned with DW Fitness First’s,” says Eamon Lloyd, head of partnerships at Gympass. “This has created a great foundation for our partnership and, since working together, we’ve been able to move even closer to defeating inactivity, by breaking down barriers to make exercise more accessible.

“As the second largest operator in the UK, the national reach of DW Fitness First has had real benefits for our corporate partners, who typically have multiple offices across the UK,” says Lloyd. “Whether employees are based in Manchester or Bristol, they’re able to access a site close to them. Together we provide a truly inclusive offer for corporate partners and their workforces.”

One in four adults in England gets less than half an hour of exercise a week. The Gympass/DW Fitness First partnership seeks to improve this, driving their joint mission to defeat inactivity.

To find out more, visit: hs.gympass.com/uk/become-a-partner

Eamon Lloyd, Gympass
"We’ve been able to move even closer to supporting all people to be active, breaking down barriers to make physical activity more accessible" - Eamon Lloyd, Gympass
http://www.leisureopportunities.com/images/2020/755578_68844.jpg
Eamon Lloyd of Gympass tells us about extending their partnership with DW Fitness First to attract more corporate customers
Eamon Lloyd, Gympass,DW Fitness First, Gympass,
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HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
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The number of people signing up for memberships at Planet Fitness has been at 2019 ...
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Gyms in England could be open in July if lobbying by the fitness industry comes ...
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A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of ...
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Gyms and health clubs in the US have begun reopening their doors, with a number ...
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promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Fitness software
Go Do.Fitness: Fitness software
Locking solutions
Monster Padlocks: Locking solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Design consultants
Zynk Design Consultants: Design consultants
Fitness equipment
Stages Cycling: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
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Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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