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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Adala BoltoFounder, ZADI Training

I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results

Published in Health Club Management 2020 issue 3
ZADI is designed to feel like a night out with the girls
ZADI is designed to feel like a night out with the girls

What’s your background?
I’ve been working in the fitness industry in almost every role for almost 15 years now. I started training after having my second baby – having put on 20kgs while I was on maternity leave, I decided to get qualified as a trainer and instructor.

I started working for Fernwood Fitness, a large female-only gym in Australia, and became the club manager. I later decided to buy the gym and became the franchisee. From there I continued to successfully grow my gym and business. Most recently, I’ve founded the new female fitness brand and boutique studio, ZADI Training.

How did the idea for ZADI come about?
To me, there seemed to be an obvious big gap in the market. Working in the female fitness space for so many years, I witnessed the explosive growth in boutique studios, which is being driven by women – they make up almost 80 per cent of users.

Women’s needs and expectations have changed significantly and they now want more from their gym – they’re choosing who they train with, how they train and where based on results, experience and, most importantly, culture.

I saw the need to create a bespoke female-specific and results-driven boutique offering that was on trend, as well as being sexy and backed by exercise science when it came to getting results.

Tell us more about ZADI
ZADI is bespoke female-specific strength and HIIT training that’s designed for today’s extraordinary women who want to succeed in life!

Our training is purely based on exercise science so it works to give our clients the long term results they want – fast and without following fads.

Think of a girls night out in the club with a CrossFit styled athletic session involved, but without the competitive side – we don’t compare ourselves at ZADI, instead we focus on our own growth and results.

Sessions are capped at smaller numbers for personalisation and focus on teaching our women to have great form.

We have two locations in Sydney.
How have you made the workout ‘female-specific’?
Our workouts are based on the FITT principle, which stands for Frequency, Intensity, Time and Type. This is the most metabolically effective way for women to get fit and toned fast.

As women, our bodies are better at endurance and require different rest periods, so for example, we may include more repetitions on some days and then lift heavier on other days, taking into consideration our female bodies’ needs.

Then there are the obvious things, including the weights we use, our focus on core and booty, and the look and feel of our studios.

What kind of women does the brand attract?
ZADI attracts women of all ages but the majority of our clients are between 16 and 34. ZADI women connect with our ‘Get Sh*t Done’ tagline as they are very busy and have a full-on social life.
They’re tech savvy and know what they want, they’re confident and don’t fall for bullshit fads. They’re also strong, ambitious professionals. They train to look and feel amazing and are not obsessed with gym life, it’s just one part of their life that allows them to maintain their lifestyle.

Tell us about the club design and environment
Typically, our demographic is not obsessed with training and just love a good time with their girlfriends. So the nightclub atmosphere and vibe was a no brainer – every workout we deliver is strong but also feels like a night out with the girls where you unleash your inner badass and de-stress while training.

Why did you decide to make ZADI a franchise? What are your plans for the brand?
Women have changed globally and I wanted ZADI to cater to strong women everywhere. Of course, I also researched the boutique fitness growth globally and am confident that with the right execution and partners ZADI can be the ‘Sephora’ equivalent to this demographic, in the fitness space. We are very aligned with the beauty industry and I see this as a huge opportunity when it comes to our brand’s global growth plans.

Are there any new clubs or plans in the works?
We’ve only been open for one year and are about to embark on our growth journey to launch the franchise business and scale the brand globally.

We’re talking to a few parties who are interested in master franchising licenses for ZADI outside of Australia, but it’s early days with these conversations and so we’re working hard to make sure we will be ready for these opportunities when they come to fruition.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Adala Bolto plans to grow the ZADI brand through franchising
Adala Bolto plans to grow the ZADI brand through franchising
Get Sh*t Done is the brand statement from ZADI
Get Sh*t Done is the brand statement from ZADI
Studios are designed to create a nightclub vibe
Studios are designed to create a nightclub vibe
http://www.leisureopportunities.com/images/2020/482432_29476.jpg
'I saw a need to create a bespoke, female-specific and results-driven boutique offering' – says Adala Bolto, founder of ZADI Training
Adala Bolto, ZADI Training,Adala Bolto, ZADI Training, boutique
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
We did some research comparing monthly turnstile swipes with online classes during lockdown, and found the correlation was 96 % – people were maintaining their usual routines
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Stages Cycling: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Adala BoltoFounder, ZADI Training

I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results

Published in Health Club Management 2020 issue 3
ZADI is designed to feel like a night out with the girls
ZADI is designed to feel like a night out with the girls

What’s your background?
I’ve been working in the fitness industry in almost every role for almost 15 years now. I started training after having my second baby – having put on 20kgs while I was on maternity leave, I decided to get qualified as a trainer and instructor.

I started working for Fernwood Fitness, a large female-only gym in Australia, and became the club manager. I later decided to buy the gym and became the franchisee. From there I continued to successfully grow my gym and business. Most recently, I’ve founded the new female fitness brand and boutique studio, ZADI Training.

How did the idea for ZADI come about?
To me, there seemed to be an obvious big gap in the market. Working in the female fitness space for so many years, I witnessed the explosive growth in boutique studios, which is being driven by women – they make up almost 80 per cent of users.

Women’s needs and expectations have changed significantly and they now want more from their gym – they’re choosing who they train with, how they train and where based on results, experience and, most importantly, culture.

I saw the need to create a bespoke female-specific and results-driven boutique offering that was on trend, as well as being sexy and backed by exercise science when it came to getting results.

Tell us more about ZADI
ZADI is bespoke female-specific strength and HIIT training that’s designed for today’s extraordinary women who want to succeed in life!

Our training is purely based on exercise science so it works to give our clients the long term results they want – fast and without following fads.

Think of a girls night out in the club with a CrossFit styled athletic session involved, but without the competitive side – we don’t compare ourselves at ZADI, instead we focus on our own growth and results.

Sessions are capped at smaller numbers for personalisation and focus on teaching our women to have great form.

We have two locations in Sydney.
How have you made the workout ‘female-specific’?
Our workouts are based on the FITT principle, which stands for Frequency, Intensity, Time and Type. This is the most metabolically effective way for women to get fit and toned fast.

As women, our bodies are better at endurance and require different rest periods, so for example, we may include more repetitions on some days and then lift heavier on other days, taking into consideration our female bodies’ needs.

Then there are the obvious things, including the weights we use, our focus on core and booty, and the look and feel of our studios.

What kind of women does the brand attract?
ZADI attracts women of all ages but the majority of our clients are between 16 and 34. ZADI women connect with our ‘Get Sh*t Done’ tagline as they are very busy and have a full-on social life.
They’re tech savvy and know what they want, they’re confident and don’t fall for bullshit fads. They’re also strong, ambitious professionals. They train to look and feel amazing and are not obsessed with gym life, it’s just one part of their life that allows them to maintain their lifestyle.

Tell us about the club design and environment
Typically, our demographic is not obsessed with training and just love a good time with their girlfriends. So the nightclub atmosphere and vibe was a no brainer – every workout we deliver is strong but also feels like a night out with the girls where you unleash your inner badass and de-stress while training.

Why did you decide to make ZADI a franchise? What are your plans for the brand?
Women have changed globally and I wanted ZADI to cater to strong women everywhere. Of course, I also researched the boutique fitness growth globally and am confident that with the right execution and partners ZADI can be the ‘Sephora’ equivalent to this demographic, in the fitness space. We are very aligned with the beauty industry and I see this as a huge opportunity when it comes to our brand’s global growth plans.

Are there any new clubs or plans in the works?
We’ve only been open for one year and are about to embark on our growth journey to launch the franchise business and scale the brand globally.

We’re talking to a few parties who are interested in master franchising licenses for ZADI outside of Australia, but it’s early days with these conversations and so we’re working hard to make sure we will be ready for these opportunities when they come to fruition.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Adala Bolto plans to grow the ZADI brand through franchising
Adala Bolto plans to grow the ZADI brand through franchising
Get Sh*t Done is the brand statement from ZADI
Get Sh*t Done is the brand statement from ZADI
Studios are designed to create a nightclub vibe
Studios are designed to create a nightclub vibe
http://www.leisureopportunities.com/images/2020/482432_29476.jpg
'I saw a need to create a bespoke, female-specific and results-driven boutique offering' – says Adala Bolto, founder of ZADI Training
Adala Bolto, ZADI Training,Adala Bolto, ZADI Training, boutique
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Stages Cycling: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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Hedgehog Concept Ltd
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