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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Les Mills: Turbocharge your Growth

Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business

Published in Health Club Management 2021 issue 8
Les Mills Connect has been designed to support operators and instructors / photo: les mills
Les Mills Connect has been designed to support operators and instructors / photo: les mills

New launch, Les Mills Connect, delivers a suite of solutions to support club and instructor growth.

These enable clubs to more effectively tackle challenges such as attracting new members using the Les Mills Marketing Studio, driving growth through the Les Mills Learning Studio and recruiting and upskilling instructors via Les Mills Qualifications.

Martin Franklin, CEO Les Mills Europe said: “We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success.

“Providing world-class workout programming is a given for us – Les Mills Connect is about going one step beyond and bolstering the strategies and tactics that ensure partners can maximise their investment and drive growth through group fitness.

“Whether it’s through marketing, training or recruitment, we want to take the pain out of these processes and produce the results our partners need to scale up in the fast-changing fitness landscape.”

The newly launched tools include:

• Les Mills Connect
Les Mills Connect is the new digital front door where clubs and instructors can access all-things Les Mills-related. Through a phased launch over the next 12 months, Les Mills Connect will replace existing Les Mills portals with a single platform that delivers improved functionality and a better user experience.

Featuring a dashboard displaying information related to clubs’ licensed programmes or instructors’ certifications, clubs and instructors can also create profiles outlining their current programmes, making it easy for recruiting clubs and class-seeking instructors to fill vacancies.

• Les Mills Marketing Studio
Marketing Studio is a new full-service marketing and creative engine available to all Les Mills partners to help them retain and attract more members.

Built on marketing smarts and insights gleaned from Les Mills’ 50+ years in the industry, Marketing Studio is an all-in-one platform where clubs can build and deliver world-class marketing campaigns using the same tools, templates, assets and insights found in an agency.

Marketing Studio features a full 12-month marketing programme delivering ideas, inspiration and ready-to-use campaigns to promote clubs, grow membership and maximise the impact of group fitness. Offering fitness marketing expertise and guidance through articles, insights, videos and webinars, it’s designed to help clubs stay ahead of the latest trends.

• Les Mills Learning Studio
Les Mills Learning Studio is an intuitive digital learning platform offering essential insight and knowledge on how to deliver a winning member experience through group fitness.

Serving as a ‘business coach in your pocket’ the platform features insights on all aspects of Group Fitness Management (GFM), as well as dedicated onboarding learnings from over 21,000 clubs and 140,000 instructors in the Les Mills global network to guide clubs through a proven process for successfully launching Les Mills products.

• Les Mills Qualifications
Les Mills Qualifications (LMQ) is a brand-new assessment framework to raise group fitness standards, helping instructors pack their classes and enjoy long and rewarding teaching careers.

LMQ is designed to recognise and reflect the ability of an instructor through an objective grading system, and provide a personalised development plan based on their strengths to support continuous improvement.

This grading system has been developed to mirror the recognition shown to other performance disciplines – such as learning to play the violin or martial arts – where grades and belts are indicative of individual skill.

Les Mills Qualifications recognise that group fitness instructing is an art. As leaders in the education and training of group fitness professionals, this is the next step in the Les Mills gold standard of development and recognition.

Having provided a number of digital services to support clubs and instructors during the pandemic, Les Mills is now working with club partners to accelerate their business with these new initiatives, through Les Mills Connect.

www.HCMmag.com/lesmillsconnect

"We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success with Les Mills Connect" –  Martin Franklin, Les Mills
https://www.leisureopportunities.co.uk/images/2021/505341_599082.jpg
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
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Online,
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01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Les Mills: Turbocharge your Growth

Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business

Published in Health Club Management 2021 issue 8
Les Mills Connect has been designed to support operators and instructors / photo: les mills
Les Mills Connect has been designed to support operators and instructors / photo: les mills

New launch, Les Mills Connect, delivers a suite of solutions to support club and instructor growth.

These enable clubs to more effectively tackle challenges such as attracting new members using the Les Mills Marketing Studio, driving growth through the Les Mills Learning Studio and recruiting and upskilling instructors via Les Mills Qualifications.

Martin Franklin, CEO Les Mills Europe said: “We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success.

“Providing world-class workout programming is a given for us – Les Mills Connect is about going one step beyond and bolstering the strategies and tactics that ensure partners can maximise their investment and drive growth through group fitness.

“Whether it’s through marketing, training or recruitment, we want to take the pain out of these processes and produce the results our partners need to scale up in the fast-changing fitness landscape.”

The newly launched tools include:

• Les Mills Connect
Les Mills Connect is the new digital front door where clubs and instructors can access all-things Les Mills-related. Through a phased launch over the next 12 months, Les Mills Connect will replace existing Les Mills portals with a single platform that delivers improved functionality and a better user experience.

Featuring a dashboard displaying information related to clubs’ licensed programmes or instructors’ certifications, clubs and instructors can also create profiles outlining their current programmes, making it easy for recruiting clubs and class-seeking instructors to fill vacancies.

• Les Mills Marketing Studio
Marketing Studio is a new full-service marketing and creative engine available to all Les Mills partners to help them retain and attract more members.

Built on marketing smarts and insights gleaned from Les Mills’ 50+ years in the industry, Marketing Studio is an all-in-one platform where clubs can build and deliver world-class marketing campaigns using the same tools, templates, assets and insights found in an agency.

Marketing Studio features a full 12-month marketing programme delivering ideas, inspiration and ready-to-use campaigns to promote clubs, grow membership and maximise the impact of group fitness. Offering fitness marketing expertise and guidance through articles, insights, videos and webinars, it’s designed to help clubs stay ahead of the latest trends.

• Les Mills Learning Studio
Les Mills Learning Studio is an intuitive digital learning platform offering essential insight and knowledge on how to deliver a winning member experience through group fitness.

Serving as a ‘business coach in your pocket’ the platform features insights on all aspects of Group Fitness Management (GFM), as well as dedicated onboarding learnings from over 21,000 clubs and 140,000 instructors in the Les Mills global network to guide clubs through a proven process for successfully launching Les Mills products.

• Les Mills Qualifications
Les Mills Qualifications (LMQ) is a brand-new assessment framework to raise group fitness standards, helping instructors pack their classes and enjoy long and rewarding teaching careers.

LMQ is designed to recognise and reflect the ability of an instructor through an objective grading system, and provide a personalised development plan based on their strengths to support continuous improvement.

This grading system has been developed to mirror the recognition shown to other performance disciplines – such as learning to play the violin or martial arts – where grades and belts are indicative of individual skill.

Les Mills Qualifications recognise that group fitness instructing is an art. As leaders in the education and training of group fitness professionals, this is the next step in the Les Mills gold standard of development and recognition.

Having provided a number of digital services to support clubs and instructors during the pandemic, Les Mills is now working with club partners to accelerate their business with these new initiatives, through Les Mills Connect.

www.HCMmag.com/lesmillsconnect

"We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success with Les Mills Connect" –  Martin Franklin, Les Mills
https://www.leisureopportunities.co.uk/images/2021/505341_599082.jpg
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
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Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
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Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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